MarketPlace Great Food Show, Belfast

The MWPNI team staged a very successful Musgrave Marketplace Great Food Show in St George’s Market, Belfast on 10th March.

The award winning artisan food market was transformed into a showcase for 25 suppliers, including Musgrave own brand, as the doors opened to foodservice customers, primarily from the Restaurant and Hotels categories.

Customers met the suppliers and learned about the breadth and quality of the Musgrave range while sampling products from meats to cheese and desserts.

Our great food credentials were reinforced when three restaurant Sous Chefs went head to head in the kitchen, producing outstanding starters and main courses from the Musgrave mystery basket, guest judges Nick Price and our own Clement Pavie had the challenging task of announcing the winner. Meantime Xavier Ortiz produced stunning dishes from the demo kitchen, inspiring customers with new menu ideas.

Customers and suppliers applauded the event as a great success and it presented significant business development opportunity for the MWPNI business.

Watch the video by clicking on the image below to get a flavour of the day!


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Budgens ups the Steaks at the EBLEX Awards

Pictured Left to Right: Robert Lugton, Louise Pettitt, Budgens EBLEX judge, Helen Marsh and Michael Green

Budgens, the independent retail brand, are delighted to announce they have received an award for ‘England’s Best Sirloin Steak 2015’ for their “Discover the Taste” sirloin steak. The award, which recognises excellence in beef and lamb, is part of the EBLEX Quality Standard Mark Excellence Awards which was held in London on Wednesday (22 April 2015).

Budgens were shortlisted for the awards back in January, when they received a Gold Award for their steak along with ten other retailers in the ‘Multiple Retailer’ category. Just three out of the ten Gold Award winners were invited to battle it out in the final round before Budgens were named as the overall category winners at the awards this week.

The winning product is a Budgens “Discover the Taste” sirloin steak which is dry aged for 7 days and then matured for a further 14 days to develop a fantastic texture and flavour. It is a 210g pack which sells in Budgens for £7.00. Judges were impressed with the quality, flavour and texture of the meat in what they described as a ‘hotly contested’ category.

Hugh Judd, competition organiser and foodservice project manager for EBLEX, said: “We launched the Quality Standard Mark Excellence Awards to find the very best steak products in the country and I believe we have done just that!

Mike Baker, Director at Budgens said: “We are absolutely thrilled to have won the title of ‘England’s Best Sirloin Steak’, our ‘Discover the Taste’ sirloin steak is simply delicious and we’re really proud to have it recognised in this way.

EBLEX who created the award are the government agency responsible for driving British beef and lamb sales and profitability, as well as making the industry more sustainable and driving awareness of British beef and lamb both in the UK and abroad for export.

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Musgrave Group plc announces appointment of Roisin Brennan as Non-Executive Board Director

Musgrave is pleased to announce the appointment of Roisin Brennan as Non-Executive Director on the board of Musgrave Group plc.

Roisin holds a Law degree from UCD and is a chartered accountant with extensive plc Board experience. She has been on the board of DCC plc since 2005 and is currently a member of DCC’s Audit Committee. She is also a director of UTV Media plc where she sits on the Audit Committee as well as being Chairman of UTV Ireland. Roisin has been a board member of State enterprise Coillte since 2014 and is a former Board member of the Irish Takeover Panel and a former member of University College Dublin Finance Committee. Roisin also had a long standing career with IBI Corporate Finance Ltd and served as CEO from 2006 and Chairman from 2008 to 2011.

Commenting on the announcement, Peter Lacy, Musgrave Group Chairman said, “Through her previous roles, Roisin brings with her unique insight and a wealth of experience across a broad range of sectors which will be a valuable asset to the Musgrave business. On behalf of the board, I would like to congratulate Roisin on her appointment and wish her every success in her new role; we very much look forward to working with her into the future.”

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MRPI, Belvedere College, An Taisce Green-Schools and together ran a HGV Awareness Demonstration

On Thursday April 16th, Musgrave Retail Partners Ireland together with Belvedere College, An Taisce Green-Schools and, the Irish cycling advocacy network, ran a demonstration to highlight dangers of “blind zones” around Heavy Goods Vehicles (HGVs) for students at the Belvedere Sports Grounds on the Navan Road.

The demo was organised to raise awareness of an important road safety issue which impacts road users and pedestrians on a daily basis. Belvedere College is currently working on the Travel theme of the Green-Schools programme, which aims to promote sustainable and active modes of transport to school, including cycling.

Two HGV’s were positioned in the car parking area of the sports grounds and Musgrave employees, Noel O’Brien, Des Fortune, Richard White, Frank Murphy and Eddie Butler were on hand to highlight the “blind zones” to the front, rear and sides of the cab and trailer. Areas were marked out on the ground to show how a driver’s vision is restricted, and that even with the use of mirrors there are areas outside their range of vision, particularly when the cab is turning independently of the trailer.

The students at the demo cycled around the parked Musgrave HGV’s while one of their classmates was invited to sit behind the driver’s steering wheel to see for themselves what the driver can and can’t see during a manoeuvre or when stopped in traffic.

The driver often has to bring the vehicle across to the “wrong” side of the road to execute a left turn and how without the “Cyclops” mirror a driver cannot see the ground for several metres in front of the cab. When turning a corner, the mid-section of the trailer moves very close to the corner and this is something cyclists need to be aware of. 

As they move around our roads and streets bringing goods to stores and supermarkets the drivers of these large vehicles have to contend with considerable challenges. Vulnerable roads users need to know how they can best position themselves to ensure typical accident situations are avoided. Cyclists (and pedestrians) need to be always vigilant when in the vicinity of HGVs and this demo shows why we need to be aware of the drive “blind zones”.

This initiative builds on the training video produced by the Road Safety Authority in cooperation with An Garda, Dublin City Council and in 2010.

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SuperValu Highlights Commitment To Quality Irish Food, In-Store Expertise And Support For Local Communities After Becoming Ireland’s Most Popular Grocery Retailer

SuperValu has thanked its customers following the announcement by Kantar Worldpanel today that SuperValu has the largest market share of any grocery retailer in Ireland. SuperValu now holds 24.9% market share and feeds one in four people in Ireland every week.

Earlier this year, SuperValu announced that it reached its highest ever sales total in 2014 after recording sales of €2.58 billion. This follows the growth of the brand by 30% over a ten year period, highlighting the momentum behind Ireland’s leading grocery retailer.

Commenting on the milestone, Martin Kelleher, SuperValu managing director, said: “It is nice to be recognised as the largest grocery retailer in the market, a feat which is even more important when you bear in mind that SuperValu is a brand that is essentially made up of independent retailers from across the country. So this success belongs to our retail partners and the communities that support them every day.

We have achieved this by focusing on three key areas – providing the best quality Irish food to our customers; offering unrivalled expertise through our people like our butchers and bakers; and supporting communities across the country through a variety of charitable causes, initiatives like TidyTowns, as well as putting money back into the local economy due to our independent retail model.

This milestone is testament to the fantastic work of our retail partners across the country. Local ownership is one of our unique selling points: the fact that our stores are operated by people from the local community, the store owner knows his or her customers and what they want. For example, as stores owners can source directly from local suppliers, you will find products on our shelves that you simply cannot buy in any of the other grocery retailers.

Clearly the Irish grocery market is highly competitive and will continue to be neck and neck in the future. We aim to repay our customers’ loyalty by continuing to invest in our brand and further improving our offer. In this respect, we will open four new stores in the year ahead and continue to invest in refurbishing our store network, adding 280 employees to the SuperValu family in the process. Similarly we will help more local suppliers gain their first retail listing through the Food Academy programme and support a range of initiatives such as the TidyTowns Competition and the GAA All-Ireland Football Championship.

SuperValu has received a number of accolades in recent years. The brand was recognised as the best supporter of Irish producers according to an independent study by Checkout and Ignite Research in 2014. Of the 3,000 respondents surveyed for the ‘Where We Shop 2014’ report, one third of shoppers named SuperValu as the best promoter of Irish products, ahead of any other grocery retailer in Ireland. SuperValu was also named as the most reputable Irish brand last year, according to the results of the annual Ireland RepTrak study.

Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.

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