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The latest instalment of Visualise’s Shopper Nation Report which examines the shifting behaviours, attitudes and perceptions of over 1,000 Irish shoppers has revealed SuperValu offers the best shopping experience in Ireland.

SuperValu ranked highest across a range of aspects examining the shopping experience of all the grocery retailers in Ireland:

  • 78% of shoppers said that SuperValu was ‘welcoming’, compared to just half of the shoppers surveyed for the recent Visualise Shopper Nation 2014 report who found Lidl and Aldi to have ‘welcoming’ store environment;
  • 69% of the survey participants rated SuperValu the highest for ‘store tidiness’;
  • 73% of shoppers said that items were easy to find in SuperValu

Commenting on the findings, Martin Kelleher, SuperValu Managing Director, said: “The Shopper Nation Report reflects SuperValu’s market leading customer service thanks to all of our colleagues who work in-store. For example, we have more expert butchers and fishmongers than any other Irish retailer, so our staff are always on hand with hints and tips, not only in food selection, but also in preparing the perfect meal for any occasion.”

“It is also no surprise that customers find it easier to find products on SuperValu shelves given that we stock more products than the discounters. Our sourcing policy ensures that we have produce that shoppers won’t be able to find anywhere else. In this respect, we stock more goods sourced or produced in Ireland than any other retailer, with customers looking to buy Irish wherever possible.”

SuperValu serves over 2.6 million customers every week and now has 222 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.

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