SuperValu, the leading Irish grocery retailer, has announced that it expects to sell €14 million worth of Superquinn sausages in 2014 after making four new products available this week in response to popular demand. In addition to the popular Superquinn sausage 12 pack, SuperValu stores have now also begun to sell Superquinn sausage meat, Superquinn pork jumbo and cocktail sausages and Superquinn pork sausage burgers.

Since the introduction of the Superquinn sausage to SuperValu stores last October, sales have doubled and thirty tonnes of sausages are sold each week.  As a result of the four new lines being introduced, this is expected to rise to thirty five tonnes per week. All pork raw materials are 100% Irish.

Commenting on the announcement, Martin Kelleher, SuperValu Managing Director, said: “Sales of the Superquinn sausage continue to go from strength to strength and the recent mention by Liam Payne on stage during the One Direction concert last Friday shows just how famous they are. We have kept the recipe a closely guarded secret, however, in response to consumer insight we have expanded the range to offer consumers choice and versatility.”

“Since going on sale nationwide, shoppers across the country have been eager to get a taste of the famous Superquinn sausage. This has also provided a great boost for ABP Ireland, who produce the Superquinn Sausage for us, as they created 8 new jobs in order to cater for demand at its processing facility at ABP Cahir, Cahir, Co. Tipperary.”