SuperValu records sales of €2.1 billion in 2013 and plans to create 210 jobs with three new stores planned in the next year

SuperValu today announced that it recorded retail sales of €2.1 billion in 2013*, a 1% increase on the previous year’s figures. SuperValu’s performance and growth in market share is attributed to the grocery retailer’s unique combination of outstanding fresh food, Irish sourcing, value and market leading customer service.

SuperValu grew its market share in 2013, finishing the year with a 20.1% share of the market. This growth has continued into 2014 with recent Kantar figures showing SuperValu continuing to increase share. Since the name change of the 24 Superquinn stores earlier this month, SuperValu now has a combined market share of 25.2% and is the largest Irish grocery brand in the country. This builds on the momentum behind the SuperValu brand which has grown 30% over the past ten years.

In Dublin alone, SuperValu’s market share has increased to almost 22% where it now has 44 stores, positioning the company well in terms of the on-going population growth that will continue on the east coast over the coming years. The expanded SuperValu network consists of 223 stores, employing 14,500 employees and handling 2.6 million transactions a week.

SuperValu plans to open three new stores in 2014 as part of a €7 million investment by its independent retail partners, which will result in the creation of 210 jobs. A further €12 million will also be invested in the expansion and refurbishment of 45 stores this year. This comes on top of the €20 million in-store investment programme in the former Superquinn network, which was announced earlier this year.

Commenting at the SuperValu national conference in Killarney today, Martin Kelleher, Managing Director of SuperValu, said: “SuperValu’s success can be attributed to putting the customer first, investing in quality and staying true to our roots in communities across Ireland. Customers are voting with their feet as evidenced by the latest Kantar research which shows that 30,000 new customers shopped with SuperValu over the past twelve weeks.”

“We have delivered value to consumers by investing in price reductions and the development of our Own Brand range. Our Own Brand range has proven highly popular with customers, with sales increasing by 9% last year and it has accumulated over 40 Great Taste and Blas Na hEireann Awards.”

“SuperValu continues to source locally wherever possible and since the Superquinn name change now purchases almost €2 billion worth of goods from Irish suppliers, which helps to sustain 30,000 jobs in the economy. We stock 100% fresh Irish meat – beef, pork, chicken and lamb – which is born, bred and reared in Ireland. As part of our on-going investment in quality, SuperValu was the first retailer in Ireland to adopt the National DNA Traceback Programme for Bacon and Hurley’s SuperValu in Midleton was the first store in the country to secure the Bord Bia Quality Assured Butcher Counter.”

“Our retailers paid out €220 million in wages and contributed millions more to communities through spending with local firms and charitable contributions. All of this keeps more money in the local community, helping to make vibrant places for all of us to live in and shop”

“With one in four shoppers now shopping in a SuperValu outlet we are determined to build on the quality and value proposition that shoppers have come to expect from us and our retail partners. Looking forward to 2014 we will continue to focus on offering a unique combination of fantastic quality, excellent customer service and an innovative shopping experience.”


* – SuperValu’s 2013 retail sales total does not include the retail sales of the 24 former Superquinn stores.

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A drive to succeed

SuperValu has been highly visible in the news of late. And not just on this website. We like to think that many Irish followers of the business news on TV, in the papers and online have taken an interest in the changing face of what is now the largest Irish grocery brand in the country.

Of course, even if they aren’t scanning the business pages (and given the events of recent years, that may be a reasonable decision), readers in some areas of the country have probably noticed the name change of the 24 Superquinn stores earlier this month. They have now formally joined the SuperValu family. This name-change is being accompanied by a very big in-store investment programme in the former Superquinn network. But our partners in SuperValu don’t plan to stop there. The company plans to add three new stores to the network of 223 stores in 2014, and expand and refurbish 45 stores.

With just over a quarter of the market served by the combined SuperValu and Superquinn, you’d think they’d take a breather! But that’s not going to happen anytime soon; the pace of modern life is driving new ideas throughout retail to ease the pressure on customers. And neither SuperValu nor Musgrave has any intention of being left behind.

Some ideas, like online ordering, shopping apps and self-scanning, acknowledge the importance to more people than ever of electronic devices. And now with its first Drive-Through service in Ireland, SuperValu is making a significant gesture in the direction of the ubiquitous, and increasingly indispensable, car. It’s a gesture that will help many SuperValu customers to manage their busy lifestyle with just a little more ease. It’s being pioneered in Carrigaline where SuperValu has had a presence for many years. So if you’re about 14 km south of Cork, do try Drive Through out! It’s another small but, we think, important bit of SuperValu history.

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SuperValu launches first ‘drive through’ shopping service in Ireland

Customers can now simply pull up and collect their shopping

SuperValu have launched the first ‘Drive Through’ service in in Ireland at the Carrigaline store in Co. Cork. This convenient new service enables customers to place their orders online and then pick up their shopping without having to enter the store by using the drive through facility located at the store.

SuperValu customers who shop online currently have the option of getting their shopping delivered to their home or picking it up themselves. Now, in addition to collecting their goods instore, busy mums, time strapped dads and older shoppers can now enjoy added convenience and pick up their weekly shop without leaving the comfort of their car. Customers can also be confident in the knowledge that their shopping has been carefully picked and packed by SuperValu’s expertly trained online pickers – encouraging customers to simply pull up to the new drive through bay and have their shopping brought out and placed in their car. 

Commenting on the launch Martin Kelleher, Managing Director of SuperValu, said “We are delighted to launch our first ever Online Drive Through service in Carrigaline. This is the first of its kind in Ireland and we hope to roll this out to a number of stores by the end of the year.  We realise that many of our customers have a very busy lifestyle or may find it difficult to come instore, and this convenient service will save them time and effort when it comes to doing the necessary weekly shop.”

To avail of this fuss-free service, all customers need to do is press the intercom button at the drive through and state their name and order pick up number to customer services.

For more information on how SuperValu can make your shopping experience as easy as possible visit

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Superquinn stores to be renamed as SuperValu tomorrow

€20 million in-store investment programme underway

All 24 Superquinn stores will be renamed as SuperValu tomorrow, Thursday 13th February, creating an unrivalled Irish retail brand. SuperValu is also currently implementing a €20 million in-store investment programme which will see the former Superquinn network upgraded with a new focus on service, range, quality and value. This is in addition to €10 million invested during 2013.

The expanded SuperValu network will now consist of 223 stores with a turnover of €2.6 billion, employing 14,500 employees and handling 2.6 million transactions a week.  One in four Irish consumers will shop in SuperValu stores during 2014.  With a total of 42 stores and 22% market share in Dublin, SuperValu will also bring real competition to the capital.

The name change follows an excellent performance by SuperValu over the Christmas period when it was the top performing supermarket with its market share increasing to 20.1% for the last 12 weeks of 2013.  This growth is consistent with SuperValu’s performance over the past ten years, during which time it has grown by 30% and achieved annual retail sales of just over €2 billion.

Commenting on the announcement, Martin Kelleher, SuperValu Managing Director, said:  “Today marks one of the most exciting developments in Irish retailing.  Combining SuperValu and Superquinn brings together the best of both brands.  Since announcing our plans to rename Superquinn as SuperValu in August, the consumer response has been very positive demonstrating that both brands are better together. Superquinn shoppers have really bought into the quality and value SuperValu offers. We are also keeping all that is great from Superquinn’s heritage. We have made the Superquinn sausage available across the SuperValu network nationwide and we are now selling twice as many as before – 30 tonnes of sausages every week. In addition, the award-winning SuperValu Own Brand range is three times the size of what was previously available at Superquinn. The consumer response has been fantastic with own brand sales doubling in only three months.”

“Looking forward we believe that consumers are looking for more than just value – they also want fantastic quality, excellent service and an innovative experience.  We will leverage SuperValu’s reputation for fresh food leadership to offer unrivalled quality.  For example, we are the only retailer in Ireland to stock 100% fresh Irish meat – beef, pork, chicken and lamb.  We are also investing in technology to ensure we stay close to our customers.  We were the first retailer in Ireland to introduce a transactional shopping app.  Some of our future plans will include trialing a drive-through click and collect service in a number of our stores.  We will also continue to invest in the former Superquinn network and are rolling out a €20 million store refurbishment programme for this year,” concluded Martin.

Combining SuperValu and Superquinn will further consolidate SuperValu’s position as the number one supporter of the Irish food industry.  75 percent of all products in SuperValu and Superquinn stores are sourced from, or produced by, an Irish supplier which equates to a contribution of over €1.95 billion to the Irish economy helping to sustain 30,000 jobs.

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SuperValu donates €100,000 to Focus Ireland

SuperValu, Ireland’s leading community supermarket, has donated €100,000 to Focus Ireland. As part of SuperValu’s on-going commitment to Irish communities, 14 cent from every 19 cent bag of carrots, net of brussel sprouts and melons sold in the days before Christmas 2013 were donated to Focus Ireland.

SuperValu continues to invest more in communities across the country than any other grocery retailer. SuperValu retailers, who own and operate stores in their local communities, contributed over €2.8 million to over 4,000 charitable organisations across Ireland last year.

Mark Byrne, Acting CEO, Focus Ireland said “We are delighted to accept this significant donation from SuperValu and its customers which will help fund our vital work providing over 70 services to combat and prevent homelessness across Ireland. Every single euro of this donation will support this work to help children and families who are homeless and trapped in an awful situation. It will also support our work to prevent many families and people from losing their home in the first place.”

Martin Kelleher, Managing Director, SuperValu said “At SuperValu our retailers play an active part in their local communities so Focus Ireland, through its nationwide support of individuals and communities, was a natural fit. The decision to make a donation from the sale of fruit and vegetables ensured we would support a worthy cause while also following through on our on-going commitment to Irish suppliers.”

“Furthermore, our decision to not follow the market in reducing prices, and instead offer a significant percentage of every sale to charity, enabled our customers to make a contribution to a worthy cause while also supporting Irish suppliers. Offering our customers choice as well as quality and value is at the core of the SuperValu offering and we work hard to bring these values to our customers everyday across all our stores.”

SuperValu has 199 stores across Ireland and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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Centra cements status as Ireland’s number one convenience brand with sales of €1.48 billion

  • 400 jobs to be added as twenty new stores set to join the network in 2014
  • Retail sales increased in 2013, up 3.5% on the previous year

Centra, Ireland’s number one convenience brand, has announced that it recorded retail sales of €1.48 billion in 2013, a 3.5% increase on the previous year’s performance. Centra also revealed that it will add approximately 400 jobs, as 20 new stores are added to its network in 2014.

The brand also increased its overall market share in the convenience market, serving three million customers per week, further cementing its status as the market leader in the convenience market.  Centra’s growth was underpinned by sales of the Centra Own Brand range, which rose by 17%.  The company also achieved record sales during the summer period and over the Christmas holidays.

Speaking today at the brand’s National Retailer Conference in Killarney, Martin Kelleher, Managing Director of Centra, said, “2013 was a very successful year for Centra despite the on-going challenges of the current economic climate. The increases recorded in sales and market share clearly demonstrate that consumers recognise the value, choice and quality offered by Centra.  This performance was particularly driven by the Centra Own Brand range, in addition to new store openings and refurbishments.”

“Last year, the Centra Own Brand launch was the biggest in Centra’s 35 year history, with a total of 800 products and an investment of €8 million. This range has proved highly popular with consumers, delivering a 17% increase in sales over the course of the year. A further 120 new products will be added to this range in 2014.”

“Buoyed by our sales performance, our retail partners also invested over €7 million in new stores, extensions and refurbishments with 20 new stores and adding 45,000 square feet of additional retail space.”

“In 2014 we will continue to lead the market by delivering real value to consumers, ensuring Centra is top-of-mind thanks to our headline grabbing offers and driving our Own Brand range.  Added to this we will continue our support for communities across Ireland through our on-going partnership with the GAA and support for charitable causes such as Action Breast Cancer.”

With 465 stores, Centra employs almost 10,000 people and remains committed to local employment. Centra purchases from Irish producers, selling over €1 billion of Irish goods, with 75% of all products sold in store produced or sourced in Ireland. This included €130 million of Irish fresh food, in addition to over €40 million spent by Centra store owners on products sourced from suppliers within their local community.

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