Grocery market share figures released today by Kantar Worldpanel show that SuperValu outperformed the other multiples for the last 12 weeks of 2013 with an increase in sales of 1.3%. This increase in sales was achieved despite a general decline in consumer spend of 0.2%

SuperValu was the top performing multiple over the four week Christmas period and according to the Kantar research, saw its markets share increase to 20.1% for the last 12 weeks of 2013.

Commenting on the results, Martin Kelleher, Managing Director SuperValu said: “The latest Kantar analysis underlines the momentum behind the SuperValu brand. SuperValu has grown by 30% over the last 10 years, with over two million transactions per week and achieves annual retail sales of just over €2 billion. Shoppers are voting with their feet and coming to SuperValu because of our combination of price, promotions, quality and sourcing from Irish suppliers wherever possible.”

“The momentum behind the SuperValu brand also underlines why we are changing the Superquinn name and making the 24 stores part of the SuperValu family. Bringing both together will create an unrivalled Irish retail brand and will boast a network of 224 stores, with a SuperValu in every county in Ireland.”

“Our unique selling point is our support for Irish suppliers. SuperValu is the biggest supporter of the Irish food industry and it is our policy to source Irish whenever possible. SuperValu purchases goods worth over €1.6 billion from Irish suppliers, helping to protect almost 30,000 Irish jobs in the farm, food and retail sectors. We’re also the only retailer whose fresh meat is 100% born, bred and reared in Ireland.”