SuperValu to donate €100,000 to Focus Ireland this Christmas from its fruit and veg sales

SuperValu has just announced that it will donate €100,000 from its fruit and veg sales this Christmas to Focus Ireland and hence will not be reducing the price of its carrots, brussel sprouts and melons any lower than its keenly priced 19 cent.

SuperValu is concerned that the race to the bottom on price by some of its competitors is a step too far and will ultimately lead to a reduction in food quality and job losses in the farming sector, especially as 100% of its carrots and brussel sprouts are Irish, while this is not the case in its competitors’ stores.

However, to demonstrate to its customers that it will not benefit financially from maintaining its prices at current levels, SuperValu has decided to give a donation of 14 cent on every bag of carrots, net of brussel sprouts and melons it sells from now to Christmas to Focus Ireland, who work tirelessly towards ending homelessness. This will result in a donation of approximately €100,000 to this very deserving cause.

Martin Kelleher, Managing Director, SuperValu said “At SuperValu we always strive to be competitive and give our customers what they want in the context of both value and quality. As the number one supporter of the Irish food and farming sector, we believe it is a step too far to reduce the price of our Christmas fruit and veg produce any further. 14 cent even in these difficult times is a saving that can be easily made on any shop, but all of these 14 cents collected together by SuperValu and its customers will make a huge difference to Focus Ireland and the clients they serve.”
 

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Rushe Retail Group to invest €1.25 million as part of conversion to SuperValu and Centra

The Rushe Retail Group has today formally joined the SuperValu and Centra network, which will see three new SuperValu stores open in Killiney, Dalkey and Naas, and a new Centra store open in Stillorgan.  €1.25 million will be invested in the refurbishment and expansion of the stores, with particular focus on the Killiney & Naas stores.  The four stores, which are owned by John and Marcella Rushe, employ over 200 people.

The addition of the Rushe Group will bring the total number of SuperValu stores nationwide to 201, with a further 24 Superquinn stores set to change their names to SuperValu’s in February 2014. The total number of Centra stores is now 466.

Commenting on the announcement, Shane Rushe, Operations Director, Rushe Group: “This investment will ensure that we provide our customers with the best offer in the marketplace by delivering excellent value and top quality food, while supporting Irish suppliers.  We will expand our butcher and fishmonger counters, while upgrading our in-store bakeries.  We will also be able to leverage the SuperValu and Centra brands by offering Own Brand ranges, which are up to 33% cheaper than equivalent brands.”

Martin Kelleher, Managing Director of SuperValu and Centra, said: “John and Marcella Rushe’s decision to join the SuperValu and Centra family reflects the momentum behind our brands.  Over the past 10 years, SuperValu has grown by 30%, achieving annual retail sales of just over €2 billion. With the addition of Superquinn next February, one in four Irish consumers will shop at our expanded network of 223 stores.  Similarly, Centra is Ireland’s number one local convenience brand, serving over three million customers per week”

SuperValu and Centra are committed to local employment and supporting local suppliers. 75% of everything on SuperValu and Centra’s shelves are sourced or produced in Ireland, contributing over €2.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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SuperValu to sell €3.1 million worth of Irish hams over Christmas

One in three hams eaten across Ireland on Christmas Day this year will be bought in SuperValu stores

SuperValu, Ireland’s leading community supermarket, has announced that it expects to sell 218,000 Irish hams with a retail value of €3.1 million over the 2013 Christmas period. Customers can pre-order these 100% Irish hams from SuperValu outlets nationwide where they are available in-store now.

Supplied by Irish supplier Oliver Carty Ltd, all SuperValu branded whole fresh hams are 100% Irish and Bord Bia quality assured.

SuperValu has always been committed to using 100% Irish pigmeat and this year it became the first retailer in the country to have access to the world’s first national DNA database for pigs, developed by IdentiGEN.  SuperValu uses this system on all of its rashers, ham and bacon, both prepack and over the counter, to provide the consumer with a further guarantee that these products have been born and bred in Ireland, from pigs specifically reared to deliver exceptional quality and taste.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “At SuperValu, we believe in providing our customers with quality fresh food they can really trust and we are delighted to offer them the very best Irish ham this Christmas. The IdentiGEN DNA Traceback system provides customers with absolute confidence that SuperValu ham and other bacon products are fully traceable through all stages of the supply chain.”

“This partnership with established Irish supplier Oliver Carty Ltd reinforces SuperValu’s support for Irish suppliers who, like SuperValu retailers, are embedded in the community which they serve,” Kelleher added.

Ted Carty of Oliver Carty Ltd said, ”We are committed to producing the highest quality 100% Irish hams for Christmas dinners across Ireland. We work with some of the finest Irish farmers to ensure that we get the best product in the market and SuperValu provides the perfect network of 201 stores for shoppers to pick up one of our hams. Christmas is an important time of year for Irish farmers and Irish suppliers. We work hard throughout the year to ensure our produce is top quality and that our hams guarantee a very tasty Christmas dinner.”

SuperValu has 201 stores across Ireland and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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Drive safely – it’s good for the environment

Regular readers will be aware of how much effort we’ve been putting into keeping our stores ‘green’. In fact in Ireland it’s even won us the 2013 Green Retailer Award for Energy Under Performing Store programme (EUPS). But it’s not just about stores – or indeed Ireland. We have a big transport operation and we’re always keen to ensure that our fleet can improve its efficiency, reducing both cost and our carbon footprint.

Technology, you might say, caused this challenge by enabling us to communicate faster around ever-wider areas to which we could then send more trucks and vans to meet growing demand. Well technology is helping us to deal with it too through Fleetboard, a system we’ve been using in our vehicles.

Fleetboard helps drivers to continually improve their driving style. The more drivers are aware of what they’re doing the more safely they drive of course, but greater awareness also means that they keep down the level of damage to vehicles and manage fuel better – and that will limit the effect of our trucks on the environment.

How does this work? The techy fellows call it key performance data. You and I, however, would see it as information that can tells us what we’re doing. And that is what Fleetboard gives you. Every month it captures and provides the driver and management team with information about how the driver has driven on each trip. This is then added up and an average point score is awarded across the various elements.

One bit of information that most of us were aware of even before Fleetboard was adopted is that July is the worse period for damage to our vehicles. So when Musgrave GB Transport launched a Fleetboard Championship to find the best driver from each site based on their Fleetboard scores, it was hardly a challenge to work out the ideal period: it started on May 1st and ends on July 31st. The prize for site winners is a day at Mercedes Benz Wentworth Park, Barnsley on 5th September, honing, among other things, off-road, reversing, and defect-spotting skills and possibly winning an overall prize as best Musgrave driver on the day.

This approach is as much about safety and efficiency as it is about the environment, of course. But it’s not too difficult to see how ensuring one of these helps another.

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SuperValu to sell €3.3 million worth of Irish turkeys over Christmas

SuperValu, Ireland’s leading community supermarket, has announced that it expects to sell €3.3 million worth of Irish whole turkeys over the 2013 Christmas period. These 100% Irish turkeys, which customers can pre-order now from SuperValu outlets nationwide, will be available in-store from the 20th December.

Supplied by Monaghan based Grove Turkeys Ltd and IGWT Poultry Services Ltd, all SuperValu branded whole fresh turkeys are Bord Bia approved.

This Christmas, SuperValu customers can collect points towards a half price turkey as well as receiving 5% off their Christmas shop as part of SuperValu’s Real Rewards Scheme. A variety of turkey options will also be available in-store including boned and rolled, crowns and joints.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “We are delighted to offer our customers the very best Irish turkeys this Christmas. A staple of Christmas dinners all across the country, we have partnered with established Irish Turkey suppliers and farmers who like SuperValu retailers are embedded in the community which they serve. Our customers have come to expect the very best produce from SuperValu and we strive to bring them the consistent quality and value that is synonymous with the Supervalu brand.”

Niall Brady, Turkey Farmer, Co. Monaghan said, ”We are committed to producing the highest quality 100% Irish Turkeys and are delighted to partner with SuperValu. Christmas is an important time of year for farmers so it is important to be able to work with a community based nationwide retailer that supports Irish farmers and the communities we serve”.

SuperValu has 201 stores across Ireland and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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