August, 2013 | Musgrave Group

SuperValu to Adopt World’s First National DNA Traceback Programme for Bacon

Aug 29, 2013 | News

Technology allows all Irish bacon products to be traced back to its Irish boar SuperValu has announced that it is to become the first retailer in the country to have access to the world’s first national DNA database for pigs. The DNA TraceBack system, developed...

Musgrave to change Superquinn name to SuperValu and invest €10 million in the stores

Aug 7, 2013 | News

Musgrave has announced today that it will be changing the name of its Superquinn stores to SuperValu from February 2014. The decision creates an unrivalled national Irish retail brand, enabling more shoppers to access SuperValu’s offer, while incorporating the...

SuperValu Opens New Celbridge Store

Aug 1, 2013 | News

€8 million investment and 70 new jobs SuperValu’s new store in Celbridge, Co. Kildare was officially opened today. The store, which is owned by brothers and local businessmen Steven, Joe and Michael Nally, represents a total investment of €8 million...

SuperValu to Adopt World’s First National DNA Traceback Programme for Bacon

Musgrave to change Superquinn name to SuperValu and invest €10 million in the stores

SuperValu Opens New Celbridge Store

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