SuperValu to donate €100,000 to Focus Ireland this Christmas from its fruit and veg sales

SuperValu has just announced that it will donate €100,000 from its fruit and veg sales this Christmas to Focus Ireland and hence will not be reducing the price of its carrots, brussel sprouts and melons any lower than its keenly priced 19 cent.

SuperValu is concerned that the race to the bottom on price by some of its competitors is a step too far and will ultimately lead to a reduction in food quality and job losses in the farming sector, especially as 100% of its carrots and brussel sprouts are Irish, while this is not the case in its competitors’ stores.

However, to demonstrate to its customers that it will not benefit financially from maintaining its prices at current levels, SuperValu has decided to give a donation of 14 cent on every bag of carrots, net of brussel sprouts and melons it sells from now to Christmas to Focus Ireland, who work tirelessly towards ending homelessness. This will result in a donation of approximately €100,000 to this very deserving cause.

Martin Kelleher, Managing Director, SuperValu said “At SuperValu we always strive to be competitive and give our customers what they want in the context of both value and quality. As the number one supporter of the Irish food and farming sector, we believe it is a step too far to reduce the price of our Christmas fruit and veg produce any further. 14 cent even in these difficult times is a saving that can be easily made on any shop, but all of these 14 cents collected together by SuperValu and its customers will make a huge difference to Focus Ireland and the clients they serve.”
 

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Rushe Retail Group to invest €1.25 million as part of conversion to SuperValu and Centra

The Rushe Retail Group has today formally joined the SuperValu and Centra network, which will see three new SuperValu stores open in Killiney, Dalkey and Naas, and a new Centra store open in Stillorgan.  €1.25 million will be invested in the refurbishment and expansion of the stores, with particular focus on the Killiney & Naas stores.  The four stores, which are owned by John and Marcella Rushe, employ over 200 people.

The addition of the Rushe Group will bring the total number of SuperValu stores nationwide to 201, with a further 24 Superquinn stores set to change their names to SuperValu’s in February 2014. The total number of Centra stores is now 466.

Commenting on the announcement, Shane Rushe, Operations Director, Rushe Group: “This investment will ensure that we provide our customers with the best offer in the marketplace by delivering excellent value and top quality food, while supporting Irish suppliers.  We will expand our butcher and fishmonger counters, while upgrading our in-store bakeries.  We will also be able to leverage the SuperValu and Centra brands by offering Own Brand ranges, which are up to 33% cheaper than equivalent brands.”

Martin Kelleher, Managing Director of SuperValu and Centra, said: “John and Marcella Rushe’s decision to join the SuperValu and Centra family reflects the momentum behind our brands.  Over the past 10 years, SuperValu has grown by 30%, achieving annual retail sales of just over €2 billion. With the addition of Superquinn next February, one in four Irish consumers will shop at our expanded network of 223 stores.  Similarly, Centra is Ireland’s number one local convenience brand, serving over three million customers per week”

SuperValu and Centra are committed to local employment and supporting local suppliers. 75% of everything on SuperValu and Centra’s shelves are sourced or produced in Ireland, contributing over €2.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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SuperValu to sell €3.1 million worth of Irish hams over Christmas

One in three hams eaten across Ireland on Christmas Day this year will be bought in SuperValu stores

SuperValu, Ireland’s leading community supermarket, has announced that it expects to sell 218,000 Irish hams with a retail value of €3.1 million over the 2013 Christmas period. Customers can pre-order these 100% Irish hams from SuperValu outlets nationwide where they are available in-store now.

Supplied by Irish supplier Oliver Carty Ltd, all SuperValu branded whole fresh hams are 100% Irish and Bord Bia quality assured.

SuperValu has always been committed to using 100% Irish pigmeat and this year it became the first retailer in the country to have access to the world’s first national DNA database for pigs, developed by IdentiGEN.  SuperValu uses this system on all of its rashers, ham and bacon, both prepack and over the counter, to provide the consumer with a further guarantee that these products have been born and bred in Ireland, from pigs specifically reared to deliver exceptional quality and taste.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “At SuperValu, we believe in providing our customers with quality fresh food they can really trust and we are delighted to offer them the very best Irish ham this Christmas. The IdentiGEN DNA Traceback system provides customers with absolute confidence that SuperValu ham and other bacon products are fully traceable through all stages of the supply chain.”

“This partnership with established Irish supplier Oliver Carty Ltd reinforces SuperValu’s support for Irish suppliers who, like SuperValu retailers, are embedded in the community which they serve,” Kelleher added.

Ted Carty of Oliver Carty Ltd said, ”We are committed to producing the highest quality 100% Irish hams for Christmas dinners across Ireland. We work with some of the finest Irish farmers to ensure that we get the best product in the market and SuperValu provides the perfect network of 201 stores for shoppers to pick up one of our hams. Christmas is an important time of year for Irish farmers and Irish suppliers. We work hard throughout the year to ensure our produce is top quality and that our hams guarantee a very tasty Christmas dinner.”

SuperValu has 201 stores across Ireland and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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Drive safely – it’s good for the environment

Regular readers will be aware of how much effort we’ve been putting into keeping our stores ‘green’. In fact in Ireland it’s even won us the 2013 Green Retailer Award for Energy Under Performing Store programme (EUPS). But it’s not just about stores – or indeed Ireland. We have a big transport operation and we’re always keen to ensure that our fleet can improve its efficiency, reducing both cost and our carbon footprint.

Technology, you might say, caused this challenge by enabling us to communicate faster around ever-wider areas to which we could then send more trucks and vans to meet growing demand. Well technology is helping us to deal with it too through Fleetboard, a system we’ve been using in our vehicles.

Fleetboard helps drivers to continually improve their driving style. The more drivers are aware of what they’re doing the more safely they drive of course, but greater awareness also means that they keep down the level of damage to vehicles and manage fuel better – and that will limit the effect of our trucks on the environment.

How does this work? The techy fellows call it key performance data. You and I, however, would see it as information that can tells us what we’re doing. And that is what Fleetboard gives you. Every month it captures and provides the driver and management team with information about how the driver has driven on each trip. This is then added up and an average point score is awarded across the various elements.

One bit of information that most of us were aware of even before Fleetboard was adopted is that July is the worse period for damage to our vehicles. So when Musgrave GB Transport launched a Fleetboard Championship to find the best driver from each site based on their Fleetboard scores, it was hardly a challenge to work out the ideal period: it started on May 1st and ends on July 31st. The prize for site winners is a day at Mercedes Benz Wentworth Park, Barnsley on 5th September, honing, among other things, off-road, reversing, and defect-spotting skills and possibly winning an overall prize as best Musgrave driver on the day.

This approach is as much about safety and efficiency as it is about the environment, of course. But it’s not too difficult to see how ensuring one of these helps another.

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SuperValu to sell €3.3 million worth of Irish turkeys over Christmas

SuperValu, Ireland’s leading community supermarket, has announced that it expects to sell €3.3 million worth of Irish whole turkeys over the 2013 Christmas period. These 100% Irish turkeys, which customers can pre-order now from SuperValu outlets nationwide, will be available in-store from the 20th December.

Supplied by Monaghan based Grove Turkeys Ltd and IGWT Poultry Services Ltd, all SuperValu branded whole fresh turkeys are Bord Bia approved.

This Christmas, SuperValu customers can collect points towards a half price turkey as well as receiving 5% off their Christmas shop as part of SuperValu’s Real Rewards Scheme. A variety of turkey options will also be available in-store including boned and rolled, crowns and joints.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “We are delighted to offer our customers the very best Irish turkeys this Christmas. A staple of Christmas dinners all across the country, we have partnered with established Irish Turkey suppliers and farmers who like SuperValu retailers are embedded in the community which they serve. Our customers have come to expect the very best produce from SuperValu and we strive to bring them the consistent quality and value that is synonymous with the Supervalu brand.”

Niall Brady, Turkey Farmer, Co. Monaghan said, ”We are committed to producing the highest quality 100% Irish Turkeys and are delighted to partner with SuperValu. Christmas is an important time of year for farmers so it is important to be able to work with a community based nationwide retailer that supports Irish farmers and the communities we serve”.

SuperValu has 201 stores across Ireland and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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Clarke’s Jam secures €390,000 contract to supply Irish jam to SuperValu

SuperValu expected to sell 144,000 jars of 100% Irish jam produced in Stamullen, Co. Meath

SuperValu, Ireland’s leading independent supermarket, is expecting to sell €390,000 worth, or 144,000 jars of Clarke’s Jam in 2013.

The varieties available in SuperValu will include strawberry, raspberry, blackberry and no added sugar strawberry and raspberry jam. The retail price per jar is €2.69. Based in Stamullen, Co. Meath for over fifty years, Clarke’s grow fruit locally and produce jam for distribution all over Ireland.

Martin Kelleher, Managing Director, SuperValu, said, “Our customers look to us to bring them the best quality produce and we strive to deliver this offering across our network of independent retailers. As a supporter of Irish suppliers we believe that this quality can be sourced locally in Ireland. Made from Irish fruit and manufactured in Ireland, this is one of the few jams that can be considered truly Irish and is another example of how SuperValu works in partnership with indigenous suppliers across the agri-food sector to deliver quality and value.”

Pat Clarke, Clarke’s Fresh Fruit, commented, “We are delighted to partner with SuperValu as it gives us the opportunity to bring our produce to communities all over Ireland. We grow all our own jam fruit on our family farm in Stamullen, County Meath, ensuring Clarke’s jam is made from the finest ingredients and is genuinely 100% Irish. Our contract with SuperValu also allows us to guarantee 110 local jobs with the possibility of expansion in the future.”

SuperValu has 201 stores across Ireland and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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SuperValu signs new €500,000 deal with Uniplumo to supply Irish Poinsettias for Christmas

SuperValu, Ireland’s leading community supermarket, has announced that it has signed an agreement worth over €500,000 with Dublin based grower Uniplumo to supply Poinsettias for the Christmas season. As a result, SuperValu will only stock 100% Bord Bia quality assured Irish grown Poinsettias which will retail at just €3.

Now in its 17th year, Uniplumo’s partnership with SuperValu has led the grower to increase the number of Poinsettias grown by 30% over the past two years to meet demand. Uniplumo are specialist growers in the Irish horticulture market, operating from six acres of heated glass houses near Swords, County Dublin. The company employs over 40 staff.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “We believe in local and continue to demonstrate our support of local producers and local suppliers. Our commercial relationship with Uniplumo is another example of our partnership approach with Irish companies where we have been able to work together to grow and develop the business. Poinsettias are extremely popular with our shoppers for Christmas, so we are delighted to once again provide a home grown Irish plant. SuperValu’s commitment to investing in local produce guarantees top quality and longevity in our fresh offering.”

Tom Summerville, General Manager, Uniplumo, added, “We are delighted with this announcement which once again demonstrates SuperValu’s commitment to Irish growers and to Irish jobs. Poinsettias are a traditional Christmas plant and we are delighted that through SuperValu’s 201 stores, our Bord Bia quality assured Irish grown Poinsettias will decorate homes across Ireland this year. This announcement by SuperValu of an even larger order this year is a very welcome one for Uniplumo and we look forward to expanding our beautiful range of Irish grown plants with SuperValu into the future.” 

SuperValu has 201 stores across Ireland and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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Musgrave Group Plc Board appointments

Musgrave is pleased to announce the appointments of Christopher Musgrave and Brian Flanagan as Non-Executive Directors on the board of Musgrave Group.

Christopher is the great grandson of Stuart Musgrave, a co-founder of the Musgrave business. Christopher runs his own estate management company in the UK. He is also a governor of the Royal Agricultural College at Cirencester and fellow of the Royal Agricultural Society.

Brian Flanagan has considerable professional experience in both Executive and Non-Executive roles in businesses ranging from large complex corporations including Morrisons and Mars to start-up organisations and privately owned family businesses.  He is currently a Non-Executive Director of Jet Environmental and Bettys & Taylors of Harrogate.

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SuperValu to sell €90,000 worth of Irish Cox Pippin Apples

SuperValu is expected to sell 140,000 Irish Cox Pippin Apples grown by Cappoquin Estate, Co. Waterford

SuperValu, Ireland’s leading independent supermarket has announced that it expects to sell over 140,000 or almost €90,000 worth of Irish Cox Pippin apples this season. This traditional apple variety is grown exclusively for SuperValu stores by David Keane of Cappoquin Estate, Co. Waterford on a 100 acre apple farm with 800 trees to the acre.

Available in SuperValu stores nationwide, the Cox Pippin is a particularly aromatic variety, renowned for its crunchy bite and perfect balance of flavour and acidity. It will be included in SuperValu’s Signature Taste range which is due to launch this month.

David Keane has been supplying SuperValu for over 30 years, a partnership that has allowed him to continue to expand his business over that period. A new orchard has been planted on the Cappoquin Estate this year. The orchard will be home to a variety of early eating apple which will be available in SuperValu stores in two years’ time.

Martin Kelleher, Managing Director, SuperValu, said, “A staple in Irish homes and an important part of the recommended five a day, we are delighted to partner with Cappoquin Estate to bring their outstanding fresh apples to our customers. Recognising the demand for fresh quality produce, we partner with Irish suppliers to bring our customers the quality they have come to expect from us. As the number one supporter of Irish food producers, we at SuperValu understand that Irish suppliers are embedded in their localities and we are committed to working with them to create and maintain vibrant communities all across Ireland.”

David Keane of Cappoquin Estate, Co. Waterford commented “As a provider of fresh produce we believe it’s important to partner with companies that understand both our products and our business. With an extensive network of independent retail partners focused on quality and value, SuperValu enables us to bring apples to consumers all over Ireland. SuperValu’s daily ordering system means that our apples are on shelves within 48 hours of receiving an order, allowing us to provide customers with an outstandingly fresh product.”

SuperValu serves over 2,000,000 customers every week, has 198 stores nationwide and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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Rushe Retail Group to join SuperValu and Centra

New SuperValu stores for Killiney, Naas and Dalkey and a Centra for Stillorgan

Musgrave has announced that the Rushe Group of stores owned by John and Marcella Rushe are set to become part of its SuperValu and Centra networks at the end of November 2013.  This move will see three new SuperValu stores in Killiney, Dalkey and Naas, while a fourth store in Stillorgan will become a Centra.  The four stores between them employ over 200 people.

Shane Rushe, Operations Director, Rushe Group, said: “We have taken the decision to move our stores to SuperValu and Centra, as they are two of the strongest and most competitive brands within their sectors of the Irish retail market.

SuperValu is the only supermarket outside of the discounters that has shown continuous growth over the past year. I believe this is due to the brand giving the consumer exactly what they want in these recessionary times. Their focus on delivering excellent value and good quality produce; combined with a strong commitment to local suppliers and communities is what makes SuperValu different from anyone else in the market. These are all things that I know our customers want. Therefore, for us this move makes complete sense.

Additionally, transferring our store in Stillorgan to Centra is also a very exciting departure for our store and our staff. Even in these difficult times Centra continues to grow, due to its constant innovation and by continuously updating and reshaping its offer, to appeal to hard-pressed shoppers. These two brands have tackled the recession head on and I want our business to be part of this.”

Rushe continued: “Over the coming months customers can look forward to quite a few changes across our stores. They will see even better value, a renewed commitment to fresh quality food and additional services such as extended butcher and fishmonger counters, along with expanded bakery, own brand and wine ranges.”

Martin Kelleher, Managing Director, Musgrave  commented: “We are delighted to welcome the Rushe Group to SuperValu and Centra. Similar to many of our retail partners, the Rushe family has a long and proud tradition as community retailers and represents a very significant addition to SuperValu and Centra. We look forward to bringing our range, value and expertise to the four stores, which will bring SuperValu to even more communities in the Leinster region.”

The addition of the Rushe Group will bring the total number of SuperValu stores nationwide to 201, with a further 22 Superquinn stores set to change their names to SuperValu’s in February 2014. The total number of Centra stores is now 466.

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