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The whole package

It’s all very well having a great product with a good deal of commitment and hard work behind it. But to make that hard work pay you need to get all parts of the strategy right: the whole package in other words. And that includes the advertising campaign. We...

SuperValu To Sell Over 110,000 Irish Poinsettias Over Christmas

SuperValu, Ireland’s leading independent supermarket, has announced that it expects to sell more than 110,000 Poinsettias over the Christmas period. This will generate retail sales worth approximately €470,000 for Uniplumo, who supply SuperValu with 100%...

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