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We often blog about how technology is making a difference to our own operations. But online ordering has for a long time been part of people’s leisure activities, making it easier to buy tickets for music, cinema, theatre and of course sport. Sport in particular is a big draw in Ireland and through the GAA has a strong community appeal, a big focus for Musgrave and our retail partners. So when we got together with the GAA and Tickets.ie it benefited everyone.

Sports fans can now access Ireland’s largest secure ticket sales network online (at www.gaa.ie) or through over 130 SuperValu and Centra stores to catch hurling and football — without paying ticket fees. The GAA can extend its reach and sell more tickets. We can pursue our aim, alongside our retail partners, of helping to build vibrant local communities. It’s possibly the only sporting event where everyone wins!

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