A sporting event where everyone wins

We often blog about how technology is making a difference to our own operations. But online ordering has for a long time been part of people’s leisure activities, making it easier to buy tickets for music, cinema, theatre and of course sport. Sport in particular is a big draw in Ireland and through the GAA has a strong community appeal, a big focus for Musgrave and our retail partners. So when we got together with the GAA and Tickets.ie it benefited everyone.

Sports fans can now access Ireland’s largest secure ticket sales network online (at www.gaa.ie) or through over 130 SuperValu and Centra stores to catch hurling and football — without paying ticket fees. The GAA can extend its reach and sell more tickets. We can pursue our aim, alongside our retail partners, of helping to build vibrant local communities. It’s possibly the only sporting event where everyone wins!

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Simple improvements – big benefits

Continuous improvement may sound like a complex concept but in many ways it’s simple. Do you look for ways to improve access in your kitchen to make cooking easier? Do you reorganize shelves or regularly give away books that would otherwise add to clutter? Take that sort of thinking to, say, the way we develop promotions, and you have regular reviews of working practices that identify efficiencies or simple changes that bring about a better, simpler, cheaper and faster way of doing things.

One proposed improvement — centrally located promotions worksheets as opposed to multiple worksheets — is a perfect illustration of how very simple and how very effective continuous improvement can be. But the knock-on effects of finding ways to avoid rework and eliminate waste, or respond just that little bit faster can be profound. And if you get staff to be involved and feel that they can make a real difference — and benefit from the improvements they themselves have identified and put into practice — the benefits are multiplied.

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Who’s going to the Euros?

If you’re old enough to remember the Irish teams that went to UEFA Euro 1988 and the World Cups in 1990 and 1994, you probably also remember striker Tony Cascarino. You may even have been cheering him and one of the Republic’s great goalkeepers Packie Bonner in the recent penalty shootout promoting SuperValu’s Trip of a Lifetime to Euro 2012.

Miss Cork Susan Brosnan was the referee for a fun event that will be a serious result for the lucky family that wins the SuperValu trip. It’s going to involve a number of major European attractions but the main event for many competitors will be tickets to two of Ireland’s UEFA Euro 2012 matches courtesy of Kia Motors.

SuperValu’s Trip of a Lifetime is already attracting a strong response on the SuperValu Facebook page and through instore leafleting, potentially making it one of our most successful promotions. Of course every football fan wants to part of an event that promises to showcase the skills of some of the world’s great players and boosts the profile of the hosts Poland and Ukraine. We’re rather hoping it will be a good one for the national team too…

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Own brand comes into its own

Attitudes are changing in the Irish market. Own brand has long been the norm in, say, the UK. However, until recently, own brand ranges were a great deal less popular in Ireland. As you’d expect from a company that aims to drive value for money as well as innovation in the market, we were among the first to see a real change in attitudes and respond to it. SuperValu own brand, of course, is a big part of that but the concept is equally applicable, if differently applied, to convenience stores where shoppers come for the essentials and want good, friendly and above all fast service.

Hence our recent launch of Daily Basics in Daybreak stores nationwide. Some 18 lines make up the entire Daily Basics selection offering a keenly priced, easy to find and perfectly named range that meets a clear need among consumers. It also boosts the reputation of Daybreak — both as a convenience store and as a market innovator. Own brand really has found a home in the Irish market.

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