SuperValu’s Irish Christmas Dinner Creates 177 Seasonal Jobs And Over €9.4 Million In Irish Food Sales

SuperValu, Ireland’s leading independent food retailer, has today announced that its Irish Christmas dinner sales will generate over €9.4 million in sales of Irish produce. As a result of the huge appetite for Irish food at Christmas, SuperValu’s suppliers have created 177 seasonal jobs to cater for excess demand.

SuperValu’s suppliers include Grove Farm Turkeys, IGWT Poultry Services Ltd, Oliver Carty Ltd, K&K Packs Ltd, Total Produce, O’Shea Brothers and Dunns Sea Fare. SuperValu is set to sell the following quantities on behalf of these Irish suppliers:

  • 94,000 turkeys;
  • 150,000 legs of ham;
  • 850 tonnes of potatoes;
  • 110 tonnes of brussel sprouts;
  • 800 tonnes of carrots;
  • 92,000 smoked salmons.

Supervalu’s ham sales alone are so popular that approximately one in three hams eaten on Christmas Day in households around Ireland come from SuperValu and all are Bord Bia Quality Assured.

SuperValu also predicts that the most popular potato for Christmas 2012 will be the Golden Wonder, which is set to account for 10% of overall sales. Growing the Golden Wonder variety of potato is a specialist operation, with only a few carefully selected growers able to deliver that dry floury texture, for which they are famous and ensuring their availability for the traditional Christmas period.

Commenting on the announcement, Martin Kelleher, Managing Director SuperValu, said: “Irish food is never more in demand than on Christmas day and it’s more important than ever that we buy Irish to help protect thousands of jobs across the country. As the Irish food industry’s number one supporter, we are proud to be in a position to offer local, home-grown produce to our shoppers in our 195 stores nationwide.”

“What makes us different at SuperValu is that our stores are locally based and family owned and we work hard to support Irish jobs, Irish suppliers and Irish communities. The profits made in our stores, stay local and help to create a positive economic impact in their local communities, unlike some of our competitors where the profits are shipped to the UK or Germany. Our Christmas sales exemplify this as our suppliers have taken on 177 extra staff to cater for the additional demand.”

SuperValu is Ireland’s leading independent food retailer and the only retailer with a store in each county. In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

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Monaghan Food Company Signs €2 Million Deal With SuperValu And Creates 10 New jobs

Swift Fine Foods has secured a deal worth €2m per annum to supply SuperValu with a range of premium carvery meals under the SuperValu own label brand. As a result of the deal the company has employed ten new employees providing additional benefits to the Monaghan region.

The new jobs are expected to generate an additional €300,000 worth of income per annum into the local Monaghan economy. Swift Fine Foods will also increase their spending on local produce from their existing supplier base by €1.7m per annum and the Monaghan region is expected to benefit significantly as a result of this new contract.

Commenting on the new contract, Robert McElwaine, Managing Director of Swift Fine Foods, said: “We are delighted to have secured this new contract with SuperValu. We have created and filled ten new jobs, which is a fantastic achievement in the current economic environment. Our ongoing success can be attributed to our unwavering focus on product innovation, quality and customer service. To put it simply all our work has one simple goal – to delight consumers with exceptionally high quality and tasting traditional meals.”

Martin Kelleher, Managing Director of SuperValu, added: “This announcement highlights our commitment to sourcing Irish wherever possible and reinforces our position as the number one supporter of the Irish food industry. The nature of our business model has a positive impact on communities across the country as we know that our customers will buy Irish when they see good value on shop shelves. This in turn will directly benefit the economy in terms of job creation and generating additional business in the region.”

The new carvery range of meals is now on sale in SuperValu stores across the country. The meals are fully cooked using traditional cooking methods and are made using only the finest locally sourced ingredients, including Irish meat from the Bord Bia quality assurance scheme. The range consists of

  • Supervalu handmade Irish sliced roast beef & onion gravy
  • Supervalu traditional roast turkey & ham with sage & onion stuffing
  • Supervalu roast Irish beef with Yorkshire pudding & gravy
  • Supervalu roast Loin of pork apple sauce thyme & onion stuffing
  • Supervalu loin of bacon with parsley sauce

All of the above meals are accompanied with various fresh vegetable selections, fluffy mashed potato or roast potatoes.

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

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Couverture Crowned SuperValu Irish Food Producer Of The Year

Couverture has been named the overall winner of the SuperValu Irish Food Producer Awards 2012. The company produces a range of luxury deserts for the SuperValu own brand range, and most recently has developed ‘SuperValu Supreme Fruit Shots’, as part of the SuperValu’s Signature Range for Christmas.

The company, which employs 22 people in Dublin, was chosen due to the quality of its range and its focus on new product development and it has invested €40,000 this year alone in R&D, to ensure they continue to bring innovative desert products to the market.

The awards, which are held in association with Enterprise Ireland, recognise excellence, quality and innovation within the food and beverage sector in Ireland. In addition to the overall winner, there were six category winners as part of the awards. The category winners were:

  • Best Newcomer – Bombay Pantry
  • Best for Quality – Kepak
  • Best Local Producer – West Cork Distillers
  • Best Fresh Product – Fresh Cut Food Services
  • Best for Innovation – Couverture
  • The People’s Choice – Clonakilty Black Pudding

Commenting at the Awards, Martin Kelleher, MD SuperValu, said: “The SuperValu Irish Food Producer Awards give us the opportunity to acknowledge the outstanding work of Irish suppliers. I want to congratulate Couverture and all the category winners on their awards. Couverture supply us with our Own Brand Supreme range of desserts and I personally can attest to the quality of their produce.”

“As one of over 600 suppliers Supervalu works with, Couverture is an example of an SME from our thriving food sector making a vital contribution to the Irish economy. As the number one supporter of the Irish food industry, we are delighted to reaffirm our commitment to Irish suppliers like Couverture to help sustain 30,000 jobs across the country.” Kelleher added.

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

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SuperValu’s Own Brand Christmas Range To Create 22 New Jobs And Generate €841,000 For Irish Suppliers

SuperValu’s new Own Brand Christmas range is to create 22 new jobs and generate €841,000 in retail sales for Irish suppliers. The new range has been created by celebrated Irish chef, Kevin Dundon, in conjunction with a range of SuperValu’s Irish suppliers.

The Irish suppliers that will benefit from the new range are Arthur Mallon foods (Monaghan), Dunns (Dublin), Oliver Carty Ltd (Westmeath), Carton Bros (Cavan), Kepak (Cork), Cloverhill (Cork), Prestige (Kerry), Couverture (Dublin), M&M (Dublin) and Silver Hill Foods (Monaghan).

Commenting on the announcement, Martin Kelleher, SuperValu Managing Director, said: “At SuperValu, what makes us different is that our stores are locally based and family owned and we work hard to support Irish jobs, Irish suppliers and Irish communities as evidenced by today’s announcement. The profits made in our stores, stay local and help to create a positive economic impact in their local communities, unlike some of our competitors where the profits are shipped abroad.”

“When consumers purchase with us, SuperValu and our independent retail partners reinvest back into communities across Ireland by purchasing from local food producers and suppliers like accountants or solicitors, creating a positive cycle of economic activity known as the multiplier effect. Internationally studies have demonstrated for every euro spent with a local business, similar to a SuperValu store, three times more money is reinvested locally compared to the amount reinvested by a corporate chain.”

Kevin Dundon added: “I was honoured to be asked by SuperValu to collaborate with their suppliers to create this very special range. The result is a festive collection of seasonal Irish produce designed to make everyday taste like Christmas, all at the great value for money prices. I genuinely cannot wait to visit stores across the length and breadth of the country to share a taste of Christmas and the secrets behind this delicious range of simple-to-prepare festive food.”

The Irish products which make up the range include SuperValu Irish Butcher Style Cocktail Sausages (Arthur Mallon Foods), SuperValu Seafood Platter (Dunns), SuperValu Salmon Encroute (Dunns), SuperValu Whole Dressed Salmon (Dunns), SuperValu Smoked Rack of Bacon (Oliver Carty Ltd) SuperValu Bacon Eye Loin (Oliver Carty Ltd), SuperValu Duck Fillets with Orange & Mint (Silver Hill Foods), SuperValu Chicken Paupiette (Carton Bros), SuperValu Carvery Rib Roast (Kepak), SuperValu Beef Wellington (Kepak), SuperValu Christmas Fruits Breadcrumb Stuffing (M&M), SuperValu Supreme Dessert (Couverture), SuperValu Panna Cotta (Prestige), SuperValu Sherry Trifle (Prestige) and SuperValu Christmas Cake Kit (Cloverhill.)

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

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SuperValu supports job creation with launch of Enterprise Ireland SuperValu Supplier Development Programme

Minister for Agriculture, Food and the Marine, Simon Coveney TD has announced the eleven companies that will participate in the Enterprise Ireland SuperValu Supplier Development Programme. The programme now in its sixth year aims to assist emerging Irish food companies to achieve retail listings with supermarkets. To date, previous participants have benefited from €15 million in direct sales from SuperValu and created hundreds of jobs.

Developed by Enterprise Ireland in conjunction with SuperValu, and assisted by Bord Bia and Teagasc, the Programme delivers support for small or emerging food companies to achieve the product quality, service standards and technical innovation necessary to reach supermarket shelves.

Now in its sixth year, eleven companies have signed up to take part in the six-month long programme, which will consist of both workshops delivered by SuperValu and industry experts and one-on-one mentoring. This year’s participants consist of Kilbeg Dairies, Clotilde’s Fruit Compote, Drombeg Spirits, Biddy Gonzales, Simplee, Jack Molloys, Flatbread Company, Pure Brazen, Kavanagh’s Fine Foods, Bombay Pantry and Pie Irish.

Launching the programme, Minister for Agriculture, Food and the Marine, Simon Coveney TD, said: The market know-how of a company such as SuperValu is a huge benefit to food producers seeking to reach more consumers and to grow their businesses in line with Food Harvest 2020. A comprehensive retail programme such as this equips participants with skills required to secure and maintain a listing and so build a high profile route to market for their products.“

Martin Kelleher, Managing Director, SuperValu, added: “Supporting entrepreneurship and SMEs is at the very core of SuperValu’s DNA. Aside from the 195 stores which form the SuperValu network and employ 15,000 people directly, we also support more than 600 Irish supplier companies and a further 14,000 jobs indirectly. The SuperValu Supplier Development programme is yet another example of our commitment to creating further employment by assisting small innovative local suppliers get their product to market, to help grow and drive their businesses forward. We know that our continued success is dependent on getting more local products onto our shelves, as consumers not only want to buy Irish whenever possible, but also authentic local food, which SuperValu can deliver like no other brand.”

Frank Ryan, CEO of Enterprise Ireland said: “Enterprise Ireland has worked closely with SuperValu, Bord Bia and Teagasc in developing this initiative. Food is Ireland’s number one export sector and critically important to our economy and to export-led growth. That’s why programmes like this are so important for the participating food companies and building on their potential to develop their business further, both in Ireland and export markets. It is a highly practical programme that gives real and immediate benefit and impact for the participants. With access to the SuperValu top management and retail buyers, they gain important trading insights from the perspective of the buyer. Combined with the practical learning on the programme itself, and exposure to the trading opportunities in the fast moving consumer food market, the participants can greatly strengthen their capacity to apply the learning and win new business. For Enterprise Ireland, this is exactly the type of synergy we want to see between the producers and the retailers in the food sector.”

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector.

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The whole package

It’s all very well having a great product with a good deal of commitment and hard work behind it. But to make that hard work pay you need to get all parts of the strategy right: the whole package in other words. And that includes the advertising campaign. We certainly had a powerful commitment to SuperValu Range and were keen to get the message across about the choice, savings and quality that it offered. The Say Hello to the new SuperValu Range ad campaign in Ireland perfectly captured that message and brought it simple, clearly and creatively to shoppers.

Certainly, that is what we thought. And the public response seemed to back the view that SuperValu had indeed delivered what it intended: a very consumer focused advertising strategy.

But when advertising professionals judging each other’s work have the same view that’s a real bonus. The institute of advertising practioners in Ireland (IAPI) is the leading representative and advocacy organisation for the Irish marketing and communications sector. When SuperValu was chosen as the Grand Prix Award winner for its Say Hello to the new SuperValu Range campaign at the IAPI AdFx advertising awards we knew that the teamwork between SuperValu and its agency had paid off across the board. If by some chance you did miss the campaign, have a look and see why the professionals were so impressed!

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SuperValu To Sell Over 110,000 Irish Poinsettias Over Christmas

SuperValu, Ireland’s leading independent supermarket, has announced that it expects to sell more than 110,000 Poinsettias over the Christmas period. This will generate retail sales worth approximately €470,000 for Uniplumo, who supply SuperValu with 100% Irish Poinsettias. 

The deal is the latest in an established partnership between both companies, worth over €1.55m in retail sales and which has seen the volume of Uniplumo’s business with SuperValu increase by 45% over the past four years.

Uniplumo are specialists in the horticulture market, operating from six acres of heated glass houses near Swords, County Dublin. The company now employs 43 fulltime staff and 28 seasonal staff.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “We are delighted to once again partner with Uniplumo to bring exclusive home grown quality produce to our SuperValu customers. This partnership is further demonstration of our commitment to supporting Irish suppliers and producers who deliver an unrivalled fresh offering that our customers have come to expect.

Tom Summerville, General Manager, Uniplumo, added, “As a certified member of the Bord Bia quality assurance scheme, we strive to deliver quality home grown plants. Working with a partner as committed to Irish suppliers as SuperValu is very important to our business. Poinsettia is a very popular flowering plant at Christmas and we look forward to delivering our quality Irish Poinsettias to SuperValu customers nationwide”.

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

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Tom Durcan Meats Signs €250,000 Deal With SuperValu To Supply Award Winning Spiced Beef

Tom Durcan Meats, the award winning butchers in Cork’s English Market, has secured a contract for €250,000 to exclusively supply SuperValu, Ireland’s leading independent supermarket network, with its award winning Spiced Beef, which is used in leading restaurants such as Chapter One.

The nationwide contract was secured following a pilot scheme across SuperValu’s Cork stores, where the well-known local delicacy surpassed all sales expectations. The product will now go on sale in 150 SuperValu stores across the country. The company’s cooked sliced spiced beef recently won a bronze medal at the Blas na hEireann, Irish Food Awards.

Commenting about the contact, Tom Durcan said: “This is a fantastic opportunity to offer my award winning Spiced Beef to the whole country and I am very grateful to SuperValu for giving me this opportunity. Made with my own secret spice cure, it is sure to whet the appetite of dinner tables across the country. Four tonnes of our Spiced Beef is sold across the counter at our stall in the English Market in Cork during the Christmas period alone. I expect its popularity to multiply now having secured this contract with SuperValu.

Martin Kelleher, Managing Director of SuperValu, added: “This contract with Tom Durcan Meats is another sign of our unwavering commitment to Irish suppliers. As the biggest supporter of the Irish food industry based on the amount SuperValu purchases from Irish suppliers, this is an example of how we help small Irish local food companies build a national footprint, and I sure this well-known Cork delicacy will soon have pride of place on many tables across the Country. This listing also helps us drive forward our SuperValu strategy to expand our range of speciality meats, with a focus on artisan Irish producers, and to provide high quality authentic products at affordable prices.”

SuperValu is the only retailer to source 100% of its meat from Ireland. All its beef, lamb, pork, bacon and chicken is born, bred and reared in Ireland, representing €183 million in retail sales or the equivalent of 95,000 cattle, 90,000 lambs and 12.5m chickens. Kantar Market Data reports that SuperValu retains the largest market share of the beef, lamb and pork market in Ireland.

SuperValu only stocks ‘Grade 1’ meat and ‘Class 1’ fruit and vegetables, ensuring consumers are provided with the best of Irish produce whenever possible. In addition, SuperValu also has the biggest network of qualified butchers, with our 400 butchers employed across our network of 194 stores.

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector.  SuperValu is the only supermarket with a store in every county, with 194 stores across Ireland.

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Musgrave MarketPlace Invests €2 Million In New Waterford Cash & Carry Site

Musgrave Wholesale Partners today officially opened their new MarketPlace cash & carry outlet at a new site on Kilbarry Road, Co. Waterford. €2 million has been invested in the new outlet bringing Musgrave’s total investment in its MarketPlace network to €10 million to-date, with an additional €3 million to be invested in branch revamps over the next three years.

The new 56,000 square foot outlet employs 70 staff, making it the largest cash & carry in the south-east of Ireland, with over 15,000 products in stock.

The state-of-the-art premises, which boast an innovative, customer-friendly layout and enhanced shopping experience, will also offer customers a new on-line ordering service, the first of its kind in Ireland, which will launch at the end of the month.

As part of Musgrave’s investment in price reductions, on-going promotions in store will be supported by fresh meat deals, best in market pricing on fruit & veg as well as newly introduced Musgrave SmartBuy products which are up to 40% cheaper than their branded equivalent.

The new Marketplace store will see the launch of new initiatives such as a meat-cutting service, freshly baked breads and 300 car park spaces. The store also offers a tailored range of products to reflect the changing trends in the market including products sourced directly from the Far East for Asian restaurants, returnable glass bottles and kegs for the Pub trade and party foods for hotels and caterers. The new store will stock over 750 chilled and frozen products as part of an increased chilled and frozen section of 10,000 sq ft, quadruple the capacity of the previous site.

Commenting at the opening, Musgrave MarketPlace Managing Director Noel Keeley, said: “Our latest investment in the Marketplace network is a vote of confidence in Waterford, the brand, our team here on the ground, and our customers both locally and across the region. We now have a Marketplace cash & carry that really showcases our brand essence of ‘first for value, first for choice and first for service’. Ensuring we offer our customers the best in value, the widest, most appropriate ranges and unparalleled customer service.

Musgrave MarketPlace commenced trading in Waterford in 1998 with the purchase of Fanning’s cash & carry which had originally opened in Keane’s Road in 1978.

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Good taste tells!

Taste is, they say, subjective. We would beg to differ – just slightly. Blas na hÉireann is a very big blind tasting competition — the biggest of its kind in the world. With expert chefs, foodies and food scientists from UCC making up the judges at the Blas na hEireann National Irish Food Awards digging into a couple of thousand food products there was a fair chance that they would agree more than disagree. And that makes the fact that the SuperValu Range won 14 medals — the top performance by an Irish retailer — even more impressive. Also, and on a mildly patriotic note, Blas na hÉireann is a great reminder of how seriously Ireland takes its home-produced food. Raising the bar as high as possible for food production and supply is an aim always worth supporting and keeps us and our partners very much on our toes — which is just how we like it.

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