SuperValu has announced projected sales of €2 million of Irish apples in the coming season. First in season Irish apples will be supplied by David Keane of Cappoquinn Estate, Co. Waterford and P. McCann & Sons, Portadown, Co. Armagh.
SuperValu’s commitment to Irish based growers and producers resulted in combined Irish retail sales of €1 billion of fresh Irish food in 2010. This commitment to investing in local produce guarantees top quality, fresh Irish fruit and vegetables for consumers.
SuperValu’s longstanding loyalty to local Irish producers and communities means that, currently, 65% of the fruit and vegetables purchased by SuperValu and its retail partners are Irish. The remaining 35% is made up of fruit and vegetables either not available or out-of-season in Ireland. This commitment to secure supply locally has ensured consumer trust in the SuperValu fresh fruit and vegetable offering.
Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “At SuperValu, we are fully committed to supporting local Irish producers and growers. SuperValu’s commitment to investing in local produce guarantees top quality, fresh Irish fruit and vegetables for consumers and resulted in combined Irish retail sales of €1 billion of fresh Irish food in 2010. Given the choice Irish consumers prefer to buy Irish produce and we are delighted to be in a position to deliver top class Irish fruit and veg at good value prices”.
During 2010, Musgrave, owner of the SuperValu brand, made a significant contribution to the Irish economy and Irish suppliers with 75% of all products purchased on behalf of all its retail partners, either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.6 billion at retail level, serving to both create and protect Irish jobs and livelihoods and also sustain the Irish community.