Hat’s off to Ireland’s leading female broadcasters for supporting Centra’s pink beanies for Action Breast Cancer

Ireland’s top female presenters, Sinead Desmond (TV3), Debbie Allen (Q102), Ruth Scott (RTE 2FM) and Orla Barry (Newstalk 106 108)) have joined forces with Centra to launch its pink beanie hats for Action Breast Cancer this October. The country’s high profile media personalities are encouraging women all over Ireland to purchase a pink beanie hat from Centra stores nationwide from October 3rd for only €5. All proceeds from the sale of the stylish beanie hats go to Action Breast Cancer.

The stylish hats will be available in both adult and children sizes and are designed with the highest quality wool. Centra’s Pink Beanies will be ‘a must’ have item for your winter wardrobe. The initiative follows on from the hugely successful pink mitten campaign last year, which saw Centra raise an astonishing €400,000 for Action Breast Cancer from the sale of mittens across its store network.

Newstalk 106 108’s presenter, Orla Barry who’s mother battled breast cancer, commented on the launch of the campaign “This is such an important campaign as so many women have been affected by breast cancer. Awareness and early detection are the first key steps to combat the disease but we also need to continue to fundraise to ensure help is available for women and their familes throughout the cancer journey.”

Breast cancer is the most common cancer in women in Ireland. Every year more than 2500 women are diagnosed with breast cancer throughout the country. The latest data available from the National Cancer Registry of Ireland shows that 2,766 new cases of breast cancer were diagnosed in 2009 (women have a 1 in 9 chance of developing breast cancer). The latest data from the CSO shows that there were 739 deaths from breast cancer in 2008.

For more on Centra see www.centra.ie and for more on pink beanies see www.facebook.com/centra

For more on Action Breast Cancer see www.cancer.ie/actionbreastcancer

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Musgrave Group plc Response to Competition Authority Announcement

Musgrave Group plc (Musgrave) welcomes today’s announcement by the Competition
Authority that it has cleared the Group’s proposed purchase of Superquinn. The transaction, which will secure the long term viability of the Superquinn business and protect jobs can now be concluded in the coming days.

Chris Martin, CEO, Musgrave Group said, “We welcome today’s announcement by the Competition Authority which clears the way for us to complete the purchase. We anticipate that we will now conclude the transaction on October 11th.

“The purchase of Superquinn supports our growth agenda and will sustain our competitiveness. We will apply our considerable expertise to help stabilise a business that has been greatly challenged by the changes in the market place in recent years. In a declining market where consumers are spending less and continuously looking for value, Superquinn has struggled to retain market share. Working with the Superquinn team, we will tackle these considerable challenges to stabilise the business and develop it for the future.”

Following the anticipated completion of the transaction on October 11th, the €10 million fund established by Musgrave for Superquinn suppliers will be activated and administered by the Joint Receivers. Further details can be found on the Superquinn website www.superquinn.ie.


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2011 SuperValu Irish Food Producers Awards open for entries

SuperValu, the Irish Independent and Enterprise Ireland partner to Recognise Excellence in Ireland’s food and beverage sector

SuperValu has today announced that the 2011 Irish Food Producers Awards are open for entries. Now in their second year, the awards recognise superior quality and excellence amongst food and beverage producers in Ireland.

With the Irish Food Producers Awards, SuperValu, in partnership with the Irish Independent and Enterprise Ireland, has set out to highlight innovation and creativity in one of Ireland’s most important sectors.

Producers are invited to submit entries at www.supervalu.ie under the following categories, within each of which a winning company will be selected:

  • Quality Commitment
  • Innovation
  • Local Producers
  • Best Newcomer
  • Best Fresh Produce

The overall winner will be awarded the title of the SuperValu Irish Food Producer of the Year, which rewards one supplier who has created the highest quality product and who has consistently demonstrated a commitment to excellence in all aspects of their business.

Consumers can also get involved and vote for their favourite Irish food or beverage, in the People’s Choice Awards, via the SuperValu Facebook page. All those who vote will be in with the chance to a €250 shopping voucher each week, that can be used in SuperValu’s 192 stores nationwide.

Launching this year’s awards, Martin Kelleher, Managing Director SuperValu said, “Ireland’s food and beverage sector is renowned for delivering high quality, excellent produce. An affinity with local, Irish produce is something that goes to the heart of Irish culture, and SuperValu is proud to recognise this.

With these Awards, together with Enterprise Ireland and the Irish Independent, we want to acknowledge the hard work and dedication of the companies involved, that has resulted in such a successful food and beverage sector in Ireland.  It is also a vital industry in terms of our economic recovery and highlighted by the fact that the six hundred Irish suppliers we work with employ 15,000 people in the country.

Supervalu has as a core policy, a commitment to Irish producers and suppliers. Our customers know that when they buy Irish, they are purchasing quality food and drinks products, at excellent value. The Irish Food Producers Awards are an opportunity for us to highlight those companies that continue to offer quality produce and to reward their sustained effort and innovation,” Kelleher concluded.

The Irish Food Producers Awards are a further example of SuperValu’s commitment to Irish suppliers and producers which includes sales of over €1 billion worth of fresh Irish food every year. In 2010 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector.

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GAA WAGS launch Centra Get the Girls ‘Round Campaign for Action Breast Cancer this October

With the hurling season over, GAA stars wives and girlfriends are ready to let their hair down and help Centra raise funds for Action Breast Cancer through their Get the Girls ‘Round  campaign. Deirdre Shefflin (wife of Kilkenny’s Henry Shefflin), Stephanie Mullane (wife of Waterford’s John Mullane) and Aoife O’Neill (girlfriend of Waterford’s Kevin Moran) alongside breast cancer survivor Grainne Melly launched the Centra Get the Girls ‘Round campaign which aims to encourage women all over the country to Get the Girls ‘Round and host a night at home to raise much needed funds for Action Breast Cancer. 

Centra, Ireland’s largest convenience retailer is now in its second year supporting Action Breast Cancer and in particular the Get the Girls ‘Round campaign which raised over €400,000 last year. Using their nationwide network of 464 stores, Centra is encouraging women all over the country to Get the Girls ‘Round whether it’s for a night in with your mates to watch X-Factor with the mandatory nibbles or a delicious home cooked meal with your gal pals or a party in your local GAA Club. Get the Girls ‘Round is a great way to enjoy time with friends and family while raising funds for breast cancer patients throughout Ireland.

Commenting on this years launch, Martin Kelleher, Managing Director, Centra said, “Centra is delighted to be supporting Action Breast Cancer for the second year running and we are hoping to build on the €400,000 that we raised last year.  The tremendous success of this campaign in 2010 demonstrated the enormous support of the cause by women of all age groups who hosted parties and coffee mornings in every town and village across Ireland.

Every year, thousands of families are affected by breast cancer and we are delighted to play a role in helping our retailers to raise awareness and funds to fight the disease and support those directly affected by helping the Irish Cancer Society to provide vital patient services. Get the Girls ‘Round is the perfect way for women of all ages to have some fun while supporting a worthy cause”.

Speaking at the launch, John McCormack, Chief Executive at the Irish Cancer Society said “One in ten Irish women have a chance of developing breast cancer. What tends to be forgotten, is that along with the illness come additional burdens such as financial and psychological problems on the family. Thanks to our partnership with Centra, we can alleviate some of these pressures and continue to provide essential support services through this particularly difficult period in peoples lives.

Women who register for Get the Girls ‘Round with Centra will receive a registration pack containing a booklet with hints and tips for a great girls night in and vouchers for Centra goodies which can be redeemed in any Centra store nationwide.  

To register for Get the Girls ‘Round, with Centra simply visit www.facebook.com/Centraireland and then invite your female friends, workmates and family to a get together for a very good cause.  Guests are asked to donate some of the money they would have spent on a night out to Action Breast Cancer. All funds raised from Get the Girls ‘Round campaign will go towards developing information, advice and support services for women with breast cancer.

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SuperValu signs new deal with Dunhill Cuisine worth €1.5 million

SuperValu today announced that it has signed a new agreement with Waterford supplier Dunhill Cuisine, to supply a new range of superior products, worth €1.5 million. Based in Co. Waterford, Dunhill Cuisine is one of Ireland’s leading producers of fresh ready meals to the retail and catering sectors.

This new contract sees Dunhill Cuisine supply SuperValu stores nationwide with a new range of Supreme Meals including pork fillet with caramelised apple, steak diane, chicken and pesto and haddock mornay. It will also provide a new range of Supreme side dishes including creamy mash, ratatouille, mixed green vegetables, potato gratin and roast root vegetables.

This new agreement with SuperValu further cements a relationship which has been in effect since 2009. Throughout that time, Dunhill Cuisine has grown its staff by 30% and now employs 39 people. It is expected that the new agreement will generate sales worth in the region of €1.5 million over the next twelve months for the company.

Commenting on the new agreement, Edward Spellman, Managing Director of Dunhill Cuisine said, “We are delighted to have secured this very lucrative contact with SuperValu. It is a real endorsement of the partnership we have built up since coming through the SuperValu Supplier Development Programme three years ago.

He continued, “We pride ourselves on producing high quality ready meals at restaurant standards for SuperValu customers to enjoy. Similar to SuperValu, we listen to what the consumer wants and develop new products in line with their requirements. We make great quality meals made from local ingredients, which are well presented and at an excellent price.

Said Fergal O’Gara, Category Manager, Supervalu, “SuperValu is committed to partnering with Irish suppliers, providing consumers with access to Irish produce and growing Irish jobs. 75% of all of the produce sold in our 192 stores nationwide is sourced or produced in Ireland. 100% of our meat and poultry is born bred and reared in Ireland. A commitment to Irish suppliers is at the heart of the SuperValu brand.

I am delighted to sign this new agreement with Dunhill Cuisine and further enhance what has, for almost three years, been an extremely successful relationship. With this new range of Supreme Meals, we are improving our customer offering, providing convenient meals at excellent value, without sacrificing on quality or freshness. SuperValu is listening to the Irish consumer, and responding to their needs.

SuperValu is Ireland’s leading independent food retailer and the only retailer with a store in each county. SuperValu’s commitment to Irish based producers includes sales of over €1 billion worth of fresh Irish food every year. In 2010 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 300,000 Irish jobs in the farm, food and retail sector.

The SuperValu Supreme Meals are now available in store, retailing at €6 for a main course and a side dish.

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13 new Mace stores since so far in 2011

Mace continues to build on its growth in 2010, opening a further thirteen new stores since January 2011.

Mace has gone from strength to strength during a time when many brands are experiencing difficult trading conditions. This growth sees a joint investment of more than £1million and the creation of almost 80 full and part time jobs.

Graeme Kerr, Mace Sales Director said “2010 was a very successful year for Mace business development and that momentum has continued into 2011. The brand offers flexibility and support in equal measure which many independent retailers are looking for. Mace was updated and re-launched in recent years and the feedback we are getting from both our retailers and their shoppers is extremely positive.

To open so many new stores during a recession is a testament to the retailer belief in what we offer and the hard work put in by all our staff”.

The new stores are province wide from Belfast to Greenisland, Lurgan to Ahoghill and Donaghadee to Londonderry.

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SuperValu to sell €2 million worth of Irish apples

SuperValu has announced projected sales of €2 million of Irish apples in the coming season. First in season Irish apples will be supplied by David Keane of Cappoquinn Estate, Co. Waterford and P. McCann & Sons, Portadown, Co. Armagh.  

SuperValu’s commitment to Irish based growers and producers resulted in combined Irish retail sales of €1 billion of fresh Irish food in 2010. This commitment to investing in local produce guarantees top quality, fresh Irish fruit and vegetables for consumers.

SuperValu’s longstanding loyalty to local Irish producers and communities means that, currently, 65% of the fruit and vegetables purchased by SuperValu and its retail partners are Irish. The remaining 35% is made up of fruit and vegetables either not available or out-of-season in Ireland. This commitment to secure supply locally has ensured consumer trust in the SuperValu fresh fruit and vegetable offering.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “At SuperValu, we are fully committed to supporting local Irish producers and growers. SuperValu’s commitment to investing in local produce guarantees top quality, fresh Irish fruit and vegetables for consumers and resulted in combined Irish retail sales of €1 billion of fresh Irish food in 2010. Given the choice Irish consumers prefer to buy Irish produce and we are delighted to be in a position to deliver top class Irish fruit and veg at good value prices”.

During 2010, Musgrave, owner of the SuperValu brand, made a significant contribution to the Irish economy and Irish suppliers with 75% of all products purchased on behalf of all its retail partners, either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.6 billion at retail level, serving to both create and protect Irish jobs and livelihoods and also sustain the Irish community.

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Killarney is Ireland’s Tidiest Town for 2011

Killarney, Co. Kerry is Ireland’s Tidiest Town for 2011. Killarney was today (5 September) named best of the record 821 towns and villages that entered this year’s TidyTowns competition. The announcement was greeted by great celebration at today’s awards ceremony in the Helix theatre in Dublin.

On hand to present the prizes was Mr. Phil Hogan, T.D., Minister for the Environment, Community and Local Government and Mr. Martin Kelleher, Managing Director of SuperValu, the competition’s sponsor. The Helix was packed with representatives of TidyTowns groups, from all over the country, eagerly anticipating the announcement of the winners.

Killarney also claimed the award of Ireland’s Tidiest Large Town. Other winners included Kilkenny City, Co. Kilkenny which was named Ireland’s Tidiest Large Urban Centre, Lismore, Co. Waterford which received the award for Ireland’s Tidiest Small Town, and Emly, Co. Tipperary which received the award of Ireland’s Tidiest Village.

Speaking after the awards Minister Hogan said: ‘This is a fantastic achievement for Killarney; a great destination and a worthy winner. My congratulations to Killarney and all of the other prize-winners. I continue to be impressed by the dedication and enthusiasm of all those involved in the TidyTowns effort. These people volunteer their time and effort, year on year, in order to make their communities better places. The results of their efforts are to be seen in attractive, well cared-for towns and villages throughout the country. It is clear that working together, getting out there and getting things done increases peoples’ pride in where they live and helps to build stronger communities. This is why I am delighted to see this competition continue to grow even after 53 years.

The Minister also thanked SuperValu, the competition’s sponsor. He said: “I would like to thank SuperValu for their continued sponsorship for the past 20 years. SuperValu have been integral to sustaining and developing the TidyTowns competition, through their financial sponsorship and the support provided to TidyTowns groups by their local stores. SuperValu’s sponsorship of this competition is a clear demonstration of their commitment to supporting local communities.

Martin Kelleher, Managing Director, SuperValu, said “TidyTowns is the public expression of the work countless individuals undertake to build community spirit and make their local area a better place to live.  SuperValu together with its countrywide network of local retailers is – through the continued sponsorship of TidyTowns – committed to helping build and support vibrant local communities. I am delighted to congratulate this year’s winners and to recognise the commitment and dedication of TidyTown committees nationwide who make such a real difference at a local level”.

Interest in the TidyTowns competition has been stronger than ever in recent times and the number of entries has been growing year on year.  This year communities were encouraged to “Get Your Hands Dirty for TidyTowns” in a promotional campaign by the Department of the Environment, Community and Local Government and sponsor SuperValu. The response to this call was overwhelming with a record 821 communities entering the competition – an increase from 764 entries last year.

The Tidy Towns competition is organised by the Department of the Environment, Community and Local Government and sponsored by SuperValu. SuperValu have sponsored the National TidyTowns competition since 1992.

Full details of all this year’s winners are available at www.tidytowns.ie and at www.supervalu.ie

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Musgrave Triathlon – a real community effort for charity

Hundreds of people turned out at Farran Woods, Co. Cork over the weekend (Saturday, September 3), to participate in the annual Musgrave Triathlon. Now in its tenth year, the event has raised a whopping €2.9million to date in much needed funds for Our Lady’s Children’s Hospital, Crumlin, the Irish Cancer Society and Cork Cancer Research Centre.  

Triathlon 2011 aims to set a new milestone, as this years target is to exceed the €3million barrier and with over 110 teams participating, the Triathlon is well on target to meet this goal.

Minister for Agriculture, Marine and Food, Simon Coveney T.D., opened the day’s event when he addressed the crowd and congratulated participants on their involvement in the Triathlon. Minister Coveney said, “It is a tremendous achievement for one company to demonstrate such energy and commitment to make this event such a success. It is fantastic to see Musgrave staff and retailers from all over the country to come together for a common goal – to raise money for three very worthy causes. This great turnout makes the event the success that it is and the participants are to be congratulated for their efforts in helping to reach a new milestone this year. I hope more people will be inspired to start training for the 2012 triathlon to build on this year’s momentum.

Commenting on the event, Martin Kelleher, Managing Director, Musgrave Retail Partners Ireland, said “We are delighted with the participation and support today – our retail partners in SuperValu and Centra, our suppliers, Musgrave staff and the general public have all stepped up to the mark for a very good cause. Our Triathlon has been in existence now for ten years and it is great to see that the enthusiasm has not waned. This event is something we feel very passionate about in terms of our ability to support and work closely with such deserving and essential services here in Ireland. Unfortunately cancer touches so many families throughout the country and we are delighted to be doing our bit to help those families at a time when they really need it.  Community is at the heart of the Musgrave company values and this event is a great example of our community coming together to help others.

According to John McCormack, CEO of the Irish Cancer Society “It is wonderful to see this annual fundraising event organised by Musgrave’s coming around again. Cancer touches all of our lives directly or indirectly, one in three people will be diagnosed with cancer at some point in their lives. According to the latest figures nearly 30,000 cases of cancer were diagnosed in 2009; therefore it is so important for us to have the best support services in place for people going through this difficult time.

The monies raised by competitors and supporters of the triathlon this year will go towards providing essential services such as our night nursing service which looked after over 2,000 families last year alone, our cancer information helpline who in 2010 answered over 20,000 calls and our four Daffodil Centre’s now opened in hospitals in Dublin, Cork and Galway. We hope to open a further four Daffodil Centre’s in 2012.

Our sincere thanks to Musgrave’s for their hard work and commitment in making this event possible and their on-going support of the Irish Cancer Society

Over 110 teams participated in this year’s triathlon which followed the traditional pattern of swimming, cycling and running, with the competitors being given the option of doing it solo or entering a three person team, with each member taking part in one area.

The first leg of the event kicked off with the 800m swim, which was a warm up for the next two sections.

The cyclists eagerly awaited their companions to emerge from the water before setting off on their 33km cycle, while the solo participants dried off in haste before mounting their bikes to continue their journey.

Once the cycle was completed, brave competitors began a 10km run which brought them to the finish line. An overall distance of 41 kilometres was travelled by competitors who finished all three legs of the triathlon.

As with previous year’s Farran Woods buzzed with energy and excitement, an excellent venue for the event, which was a huge success. Store owners and staff from SuperValu and Centra stores throughout the country joined in with other competitors who completed the gruelling task, demonstrating the tremendous support and commitment of the company and its employees towards an event that can make such a difference to the lives of others.

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Minister for Finance, Michael Noonan T.D., opens Musgrave MarketPlace Limerick following €1 million investment

€1 million invested in Cash & Carry to support local business

Musgrave has today announced the relaunch of its MarketPlace cash and carry outlet in Limerick following an investment of €1 million as part of a wider redevelopment programme. The outlet was officially opened today by Minister for Finance, Michael Noonan T.D.

Despite the tough trading conditions, the investment by Musgrave reflects the growth opportunity for its cash and carry business in Limerick and the surrounding region and its commitment to protect jobs in the area. The 60,000 square foot outlet, the largest cash & carry in the south west of Ireland, has has been transformed with an innovative, customer-friendly layout that has seen the introduction of exciting new product ranges with a particular emphasis on chilled and frozen products, reflective of trends within the industry.

Musgrave have supported local employment in Limerick since opening their first cash & carry on Mungret Street in 1969, before moving to the current location on Park Road in 1973, where this redevelopment has seen the creation of additional positions bringing the number of people employed to 43.

Commenting at the opening, Minister for Finance, Michael Noonan T.D., said, “I am delighted to be here for the official opening of the MarketPlace Limerick cash and carry. This €1 million investment is confirmation of Musgrave’s commitment to Limerick and the surrounding counties. The capital investment has been important for the local economy and the store will support local and regional economic activity.

Noel Keeley, Managing Director, Musgrave Wholesale Partners, added, “I am delighted to be here for the opening of our new Limerick cash and carry today, which is part of our continued investment in our MarketPlace brand. We continue to lead the market in terms of value through our ongoing programme of price reductions and promotions. The unrivalled range of products and services in store will lay the foundation for the growth of our business in Limerick and the surrounding area and I am proud that we have been able to create three new jobs as part of the redevelopment.”

Musgrave MarketPlace Limerick now stocks 12,500 products across innovative ranges such as new authentic products sourced directly from the Far East for Asian restaurants, exclusive wines at value price points for the hospitality trade, over 500 own brand products and over 200 best-selling branded lines at everyday low prices. 

The capacity of the chill/freeze section has been trebled to 8,000 square feet and it now boasts 1,500 products with an emphasis on bulk value across daily essentials such as bread, milk, cream and fresh fruit & veg as well as exclusive products for Fast food outlets and two new Irish meat ranges – Butchers Select and Simply Meat.  The outlet has also installed 80 additional pallet spaces for bulk deals. The store will also now open one hour earlier – from 8am every morning (Monday – Saturday) to facilitate customers.

As part of Musgrave’s sustainability programme – which has seen the Musgrave Group’s carbon footprint reduce by 31% in 5 years – MarketPlace Limerick has also undertaken environmental initiatives targeted at reducing energy consumption such as the installation of of new refrigeration 4 times more efficient than previous units and low energy display lighting.

Musgrave MarketPlace is one of a number of Brands supported by the Musgrave Group, the Cork based food distribution business which employs 35,000 people across its two operating divisions in the Republic Of Ireland.

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