Record entry for this year’s Tidytowns competition

This year’s TidyTowns competition is more competitive than ever with a record number of entries received. Volunteers in communities throughout the country have been busy improving their towns, villages and local environment and will be eagerly anticipating the announcement of the TidyTowns winners at the National awards ceremony on 5 September, in the Helix theatre in Dublin.

Interest in the TidyTowns competition has been stronger than ever in recent times and the number of entries has been growing year on year. This year communities were encouraged to “Get Your Hands Dirty for TidyTowns” in a promotional campaign by the Department of the Environment, Community and Local Government and SuperValu who sponsor the competition. The response to this call has been overwhelming with a record 821 communities entering the competition – an increase from 764 entries last year.

Mr. Phil Hogan, T.D., Minister for the Environment, Community and Local Government welcomed the growing interest in TidyTowns: “The TidyTowns competition has been a positive in Irish life for more than 50 years. I’m delighted that it continues to flourish and that interest in the competition has grown again this year. It is heartening to see so many communities who have responded to these challenging times by pulling together, getting out there and getting things done.

Mr. Martin Kelleher, Managing Director of SuperValu added: “The phenomenal number of entries to this year’s TidyTowns competition demonstrates that despite the difficulties we are facing, people up and down the country are dedicated to making their local communities a better place. For us there is no better way of demonstrating our commitment to helping build vibrant local communities than this sponsorship. TidyTowns is a real example of the benefits that volunteering, hard work and perseverance can bring to a local community”.

The National TidyTowns competition is organised by the Department of the Environment, Community and Local Government.  Supervalu have been proud sponsors of the competition for the past 20 years and have supported the development of the competition during that time through their network of 192 stores around the country. Further details of the TidyTowns competition can be obtained from the TidyTowns Unit in the Department – Phone (053-9117347) or by visiting or

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SuperValu launches €90 million value campaign for hard pressed shoppers

Average grocery bill reduced by €30 through price cuts and promotional offers

SuperValu has today announced that it will invest €90 million in delivering price savings to Irish shoppers, reducing the price of the average weekly SuperValu shopping basket from €132 to €102, a saving of €30. The investment will consist of a significant range of price cuts right across the store on the items shoppers buy everyday, increased promotions and a half price back to school offer.

The price cuts are being delivered on the SuperValu lines that shoppers buy everyday such as cereals, pasta and teabags and delivered deep price cuts. This alone is a €20 million investment.

Additionally, SuperValu has invested €5 million of savings on ½ price back to school offers, on products for school lunches such as bread, cheese, ham, appples, oranges and various drinks.

SuperValu has also increased its investment in its deep cut special offers such as half price promotions on legs of lamb or roast beef, which allows shoppers to purchase top quality Irish meat even in these difficult times. Over the past year SuperValu has seen a 15% increase in demand for its promotional offers.  

The ‘Spend Less’ campaign was developed in response to extensive consumer research conducted by SuperValu to get their feedback on what products they need to save money on, while still being able to put quality, home made, family meals on the table. The research showed that shoppers are looking to save money in a variety of ways.

Commenting on the ‘Spend Less’ campaign, Ray Kelly, Marketing Director, Supervalu, said “SuperValu puts the customer at the heart of the business and we know that the grocery bill is the one household expenditure that they can actually control. Their weekly household income has reduced on average by €60 per week and our ‘Spend Less’ campaign is designed to help them save money on their weekly shop and put money back in their pockets. We know that our strategy will work, as it has been developed by listening closely to our shoppers.

We are giving consumers what they want and that’s price cuts on the items they buy every week. Shoppers are also demanding more deep cut promotions in order to be able to continue to purchase the quality Irish meat cuts, which they may otherwise not be able to afford. For example, we see huge demand for offers like half price Irish Spring Lamb as shoppers seek out the good value treats to put that extra special meal on the table.

As always, this investment is being delivered without compromising our support for Irish suppliers, brands and jobs. No one can match SuperValu’s credentials when it comes to supporting Irish as we purchase €1.6 billion worth of goods from over 600 suppliers and we will be continuing with this policy going forward.

As Ireland’s leading independent supermarket group, employing in excess of 15,000 people across its 193 stores, SuperValu takes great pride in its Irish heritage. This latest round of savings from SuperValu is being delivered without compromising on the company’s commitment to Irish suppliers, Irish food and most importantly Irish jobs. 75% of everything in SuperValu is either produced or sourced in Ireland and it is the only supermarket to stock 100% Irish meat including beef, pork, chicken, lamb, ham and bacon.

For further information on SuperValu and it value offering log onto

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5.5 million Euro SuperValu store opens in Mountmellick, creating 70 new jobs

Earlier today, SuperValu announced the opening of a new store at Mountmellick, County Laois. The 1,486 square metre store, cost €5.5 million to develop and has created 70 new jobs within the local community. The new store is owned and operated by local businessman and SuperValu retailer Mr. Emmett McConville.

McConville’s SuperValu will have a strong emphasis on supporting Irish suppliers and stocking Irish-made produce, with 75% of all goods available in the store either produced or sourced in Ireland. Additionally, the store will sell only 100% Irish meat and poultry, which has been born, bred and reared in Ireland.  

As is the case with every SuperValu nationwide, a strong customer value offer will be at the centre of the stores offering. However, its focus will also be on the delivery of excellent customer service and an offer that is different and better to its competition.

The store boasts a superb fresh food offering, which includes an expert butchery department, an excellent fresh fruit and vegetable selection and a range of exclusive breads from its own in-store bakery department. A full off-licence also offers a wide range of world wines, beers and spirits at keen prices, while customers can also avail of the free home delivery service.

Earlier this year, SuperValu and its retail partners announced a €25 million expansion programme, which was aimed at adding 400 new jobs to its 15,000 strong nationwide workforce.  The new store in Mountmellick is a key part of this investment programme.

Speaking at the official opening, Emmett McConville said, “I am delighted to be opening the store today, as you can imagine it represents a significant amount of work by my team here in Mountmellick and at SuperValu HQ. The store represents a significant investment in Mountmellick and I look forward to trading here for many years to come and to the store becoming an integral part of the local community. The store will excel through its fresh food, a consistent keen value offer, relationships with local suppliers and the expertise and customer service of the management and staff and we look forward to welcoming the people of Mountmellick through our front door.

Said Martin Kelleher, Managing Director, SuperValu: “Core to the SuperValu ethos, is supporting local entrepreneurs in every county in Ireland to own, operate and run their stores – a policy that helps keep our regional towns vibrant and successful. Earlier this year, SuperValu committed to expanding its network to bring our excellent value offering to even more locations nationwide and I am delighted to be here today to see Emmett open this new store. Emmet has made a crucial investment in the local economy with both the direct and indirect employment the store has created. Everyone at SuperValu wishes him and his family the very best for what we know will be a very successful enterprise here in Mountmellick.

The store, which is located on Davitt Road/Connolly Street, is the site of the former textiles factory, and it anchors a new town centre development which includes office units, a HSE primary health care centre, apartments, a GP surgery and 5 retail units including a Chemist and a Cafés, as well as offering parking for 200 cars. The store will open from 8am-9pm Monday to Saturday and 8am–8pm on Sunday and Bank Holidays, while in-store ATM facilities will also be available.

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Blue Haven Food Company announces €1,000,000 investment and 15 new jobs as it opens new production facility in Cork

Earlier today, Simon Coveney TD, Minister for Agriculture, Fisheries and Food officially opened the Blue Haven Food Company’s new production facility at Little Island, Co. Cork.  From humble beginnings at the site of the old fishmarket in Kinsale, the Company now employs 125 people, 15 of which are new jobs now located at the new facility in Little Island.

The Blue Haven Food Company is a dedicated catering and food manufacturing company based in Kinsale, the gourmet capital of Ireland. It specialises in gourmet food products for the retail and hospitality sector.

Said Cormac Fitzgerald, Director, Blue Haven; “We are delighted to be opening this facility today, as it means we can deliver even more of our fantastic range of 12 products to supermarket shelves up and down the country. At Blue Haven we take great pride in the food we produce, we have a dedication to excellence embedded in the way we work. 

However, I must give credit to the team at SuperValu, who are super to work with and have been a great support to us. In 2010 they included us on their Enterprise Ireland ‘SuperValu Supplier Development Programme’ and it is their support of local Irish Companies and Irish jobs that has given us the platform to drive our business forward.

Commenting at the launch Simon Coveney TD, Minister for Agriculture, Fisheries and Food said, “The food industry is one of our largest indigenous sectors and a key contributor to the Irish economy. Encouraging and supporting the creation of Irish food companies is a key priority for Government and I am delighted to see a company like Blue Haven succeed in what is undoubtedly a very tough market.  I also welcome the 15 new jobs created by this new production facility and would encourage other local Irish companies to look at Blue Haven as best practice for their own future development.

Added Eamon Howell, Trading Director, SuperValu; “Entrepreneurship is at the very heart of what we do at SuperValu – across the country our 192 stores are owned and operated by independent retailers, who are all entrepreneurs with a passion for food. When we had the opportunity to get involved with Enterprise Ireland to support and help develop companies such as Blue Haven, we grabbed the opportunity with both hands and we are delighted to see how this contribution has added to their success today.

We began working with Blue Haven in mid-2010 through our SuperValu Supplier Development Programme and this year alone, their sales have significantly increased with us. This new production facility is a fantastic addition to their business providing both Blue Haven and SuperValu with the opportunity to grow these sales into the future and we wish them every success.

The Blue Haven Food Company forms part of the Blue Haven Collection, a hotel and hospitality group located in Kinsale, Co. Cork.

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Musgrave announces new Diploma in Fresh Food Management for 2011

Musgrave Retail Partners Ireland today launched its Diploma in Fresh Food Management, which is being run in conjunction with the Dublin Institute of Technology (DIT). Applications are currently being received for the course, which commences in September 2011. This course is being offered in addition to a Bachelor of Business Studies (Hons.) degree in Retail Management and a Diploma in Retail Management.

The Diploma in Fresh Food Management is the first of its kind in Ireland and is being offered exclusively to SuperValu and Centra employees. The programme is a collaborative partnership between Dublin Institute of Technology, Musgrave and its retail partners.

The course will develop students management experience and provide opportunities to expand their skills, while gaining real insight into the strategies and operations that play a vital role in the Fresh Food Category. It is designed to equip students with the tools and knowledge they will need to manage the fresh food department in store as well as helping them to develop their broader business knowledge

Speaking about the programmes, Shea Fahy, HR Director for Musgrave Retail Partners Ireland said, “We are delighted to announce the launch of a new Diploma in Fresh Food Management. Musgrave is focused on delivering the highest quality produce throughout its stores in Ireland. The Diploma in Fresh Food Management is an exciting opportunity for SuperValu and Centra employees to expand their knowledge base and invest in their careers. We place a huge emphasis on training and development across all our stores and consider our people to be the cornerstone of the organisation. Through programmes such as the Diploma in Fresh Food Management we are continually raising the bar for the Fresh Food Management in Ireland.

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