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Daybreak continues to attract new retailers into the group and so far 2011 has been a successful year, with 16 new stores joining the brand.

The new stores were opened across the country with stores in Dublin, Cork, Meath, Tipperary, Kildare, Mayo, Clare and Roscommon.

The Daybreak brand continues to grow from strength to strength and offers real value for money partnerships to today’s independent retailers, from low development costs to exceptional promotional offers.

Daybreak continues to be seen as the right choice for independent retailers and brand loyalty amongst its store owners is 100% which is evident in the fact that no stores have left the Daybreak brand in 2010 or 2011 to move to competitor symbols, in fact the brand has attracted new retailers from these competitors over the course of the last 2 years.

Commenting on the new store openings, Delivered Retail Director Paul Kerrigan said, “2011 is proving to be another successful year for Daybreak, with the addition of 16 new stores to the Daybreak group, re-enforcing the Daybreak brand positioning and offering to Independent retailers, who benefit from a partnership that offers first class support and a low cost model that allows our Daybreak retailers to succeed in the current economic environment”.

Daybreak is on track to open 35 new stores in 2011 and is in a strong position to continually build on this success in the future.

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