In what can only be seen as a major boost for Irish pig farming, Musgrave has just announced that it has signed a new 2½ year deal with Oliver Carty Limited to supply 100% Irish bacon and ham for its SuperValu and Centra network of stores. This latest contract is part of SuperValu and Centra’s on-going commitment to the Irish food and farming industries and further demonstrates the grocery retailer’s commitment to create and protect Irish jobs and ensure a sustainable Irish pig meat sector.
Established in 1950, Oliver Carty Limited is a family run company, which produces ham and bacon products. It supplies over 2.5 million rashers every week, more rashers than any other company in Ireland. The company has had a trading relationship with Musgrave dating back to 1995. Since this partnership began the company has grown from having a turnover of €792,000 with 11 employees to an annual turnover of €44 million with 130 employees. The new deal will enable Carty’s to expand its capacity significantly and enable the company to exploit further sales opportunities.
The Minister for Agriculture, Food and the Marine, Simon Coveney TD, speaking at the announcement said that this was a welcome boost to the Irish pigmeat sector. With farm gate value in excess of €300 million and supporting over 7,000 jobs around the country, the pigmeat sector represents a very significant component of the Irish agri-food industry. The Minister continued: “Developments such as this show that the industry has a very positive future if all stakeholders work together. Bacon and ham remain a firm favourite of Irish families and the benefit of this announcement will be felt at all levels of the supply chain.”
Added Martin Kelleher, Managing Director, Musgrave Retail Partners Ireland, “We have a long established policy of investing in local Irish produce whenever possible, thus providing our customers with top quality, fresh Irish food. This new deal with Oliver Carty Limited, demonstrates our ongoing commitment to Irish suppliers and further underlines our credentials as the only retailer to stock 100% Irish beef, pork, bacon, lamb and chicken, which is born, bred and reared in Ireland. We have had a long term partnership with the company since 1995 and this is an example of how we have been able to help a family owned business generate employment over sixteen years, further demonstrating the valuable contribution Irish food producers make to our economy.”
Added Ted Carty, Managing Director, Oliver Carty Limited; “We have worked in partnership with Musgrave to supply bacon and ham products for SuperValu and Centra since 1995. As they have grown, we have grown; our work together is the epitome of a truly mutually beneficial partnership. Additionally, over the years Musgrave has always been committed to buying only Irish pig meat for its brands and it is great to see them stay true to this commitment, and deliver not only great quality Irish meat, but at a price the consumer can appreciate, even in these recessionary times.”
Last year SuperValu and Centra’s commitment to Irish based producers included sales of over €1 billion worth of fresh Irish food. In fact, 75% of everything sold in SuperValu and Centra is sourced or produced in Ireland, which contributes over €2.6bn to the Irish economy every year, serving to both create and protect almost 300,000 Irish jobs in the farm, food and retail sector.
SuperValu is committed to sourcing from Irish producers and ensuring the sustainability of the Irish agricultural sector and clearly demonstrates this with its commitment to providing top quality Irish produce and ongoing investment in its chilled distribution network, in-store expertise through its butcher offering and store development.
In addition, SuperValu and Centra only stocks ‘Grade 1’ meat and ‘Class 1’ fruit and vegetables, ensuring they provide the consumer with the best of Irish produce whenever possible. SuperValu also has the biggest network of qualified butchers, with 400 butchers employed across its network of 192 stores.