Bruton in bid to encourage new generation of high potential Irish start-ups through mentoring

Enterprise Ireland working with SuperValu to help entrepreneurial local companies take the first step to retail success

Programme has delivered €16m in sales for participants to date

Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, today launched the 2011 Enterprise Ireland SuperValu Supplier Development Programme.  The programme will see ten young Irish food start-up companies receive customised training and one-on-one mentoring support.

Developed by Enterprise Ireland in conjunction with SuperValu, and assisted by Bord Bia and Teagasc, the Programme delivers support for small or emerging food companies to achieve the product quality, service standards and technical innovation necessary to reach supermarket shelves.  Now in its fifth year, the Programme has to date delivered €16 million of direct sales from participating companies to SuperValu. 

Ten companies have signed up to take part in this year’s six-month long programme, which will consist of both workshops delivered by SuperValu and industry experts and one-on-one mentoring. The companies involved are typically small businesses and this year include suppliers of organic and innovative food products.  Participating companies will include Kearney’s Gluten Free Breaded Fish, Killowen Yogurt, Dee’s Wholefoods, Kilbeg Dairy, Irish Organic Milk Producers, Walsh Gourmet Foods, Yogies/Petzert, Danucci, Donegal Rapeseed Oil Co and Truly Irish.

Launching the programme, Minister for Jobs, Enterprise and Innovation, Richard Bruton TD said:

In order to get the economy and job creation growing again, I am determined to work hard and try to ensure that we get the absolute most, in terms of job creation potential, out of every strength and asset we have. This includes reducing costs, improving access to finance and encouraging innovation – but also mining the potential of the traditional strengths of our economy.

Today’s initiative represents a great example of a coordinated attempt by government and the private sector to use the strengths in the food industry in order to enhance enterprise and job creation. Between the experience built up by a leading retailer and the resources of our business development agency, we can ensure that Irish high potential enterprises in this sector can expand to their full potential.

“In the coming months I will be exploring other areas of the economy where the great potential of business mentoring can be used to support Irish start-ups and ensure that we support in any way we can the businesses and jobs of the future.

Martin Kelleher, Managing Director, SuperValu, said: ‘SuperValu is committed to supporting entrepreneurship and promoting the Irish food industry, it’s in our DNA, from our commitment to buying Irish, to our 192 independently owned stores nationwide. The Enterprise Ireland SuperValu Supplier Development Programme is a crucial element for helping us fulfil our promise to our customers to source from Irish food producers. Cultivating relationships with companies at an early stage can lead to long lasting and mutually beneficial relationships. For example, we recently signed a new deal with Oliver Carty Limited to supply 100% Irish bacon and ham. Since 1995 we have helped them grow from having a turnover of €792,000 with 11 employees to an annual turnover of €44 million with 130 employees.  We hope to form similar long lasting trading partnerships with the participants of this year’s programme, so that they in turn can create job opportunities in their own local communities’.

Frank Ryan, Chief Executive of Enterprise Ireland said: ’The Enterprise Ireland SuperValu Supplier Development Programme is an important part of our strategy for the further development of the consumer foods sector. Last year’s participants achieved listings of €5 million and I hope we can match or exceed that success in this year’s Programme. Our national growth will rely on boosting local economies, supporting local companies and maintaining local employment. We looks forward to working with this year’s participants in what will, I’m sure, be a very successful programme’.

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Musgrave 10th Annual Triathlon to break €3 million charity milestone

Dublin Hurling Star Conal Keaney, TG4 Weathergirl Sinéad Ní Loideáin and RTE Presenter Roisín Ní Thomáin launch 2011 Triathlon

The Musgrave Triathlon, which to date has raised over €2.9 million in aid of the Irish Cancer Society, Our Lady’s Children’s Hospital Crumlin and Cork Cancer Research Centre (CCRC), was launched today by Dublin county hurler Conal Keaney and TV presenters Roisín Ní Thomáin and Sinead Ní Loideáin.

Now in its tenth year the Musgrave Triathlon will set a new milestone, as this year’s fundraising will bring the total amount raised to over €3 million. The triathlon attracts over 500 participants every year and will take place at Farran Woods in Cork on Saturday, 3rd September 2011.  

To date, funds raised from the Musgrave Triathlon have been used in the construction of the Oncology/Haematology Centre and the expansion of the emergency department at Our Lady’s Children’s Hospital, Crumlin and the development of the Irish Cancer Society services to cancer patients through its night nursing programme, its cancer helpline and allowing it to further expand its Cancer Information Services through its Daffodil Centres located in hospitals across Ireland. In addition, the triathlon has funded research carried out by Cork Cancer Research Centre (CCRC). 

Martin Kelleher, Managing Director, Musgrave said, “Now in its tenth year, the Musgrave Triathlon is set to break a major milestone by bringing the total funding to date to over €3 million.  More and more Irish people are taking to athletics and it makes sense that we use this trend to help raise monies to fight one of the most prevalent diseases in this country.

The Irish Cancer Society, Our Lady’s Children’s Hospital Crumlin and Cork Cancer Research Centre are carrying out excellent work for cancer patient care and treatment in Ireland and I am delighted that Musgrave, together with our retail partners in SuperValu and Centra, can help raise vital funds in local communities across the country and make a great contribution to a very worthy cause.

The triathlon involves an 800m swim, followed by a 33km cycle and a 10 km run. Entry forms and advanced training schedules can be downloaded from or by contacting Musgrave Retail Partners Ireland on 021 480 3000.

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The humble potato is still the number one choice for the Irish consumer

The humble spud is still a regular feature in the Irish shopping basket, SuperValu estimate it will sell over €24,000,000 of Irish potatoes in 2011.

According to SuperValu, the potato is still part of the regular diet for most Irish people and the traditional dinner of potato, vegetables and meat continues to be the number one choice even in these recessionary times. To ensure Irish families can continue to enjoy the best potatoes in the world, Irish farmers are currently harvesting the first of the new season Irish potato crop across counties Wexford and Cork, which will be available in all 192 SuperValu stores throughout the country from this week.

Approximately 20,000 tonnes of potatoes are sourced annually from growers in Dublin, Cork, Meath, Louth, Kildare, Donegal and Wexford, making SuperValu the largest retailer of Irish potatoes.

Commenting on the announcement, Martin Kelleher, Managing Director of SuperValu, said, “We are delighted to have the first field crop of Irish potatoes in SuperValu. Potatoes are an extremely important part of the Irish diet and with research telling us that consumers are returning to cooking from scratch, we expect 2011 to be a bumper year for the humble spud. Potatoes are a great value staple in the Irish diet and no one grows better potatoes than Irish farmer. SuperValu has a well-established and long-term commitment to supporting Irish food producers. This approach is at the heart of the SuperValu brand, and will continue to provide us with an enduring competitive advantage over our competitors.

In addition, SuperValu’s independent retail partners also sourced a significant amount of potatoes from local producers, as part of their commitment to local sourcing and supporting their local communities. This will amount to a further €9million worth of potatoes sales in 2011.

There is little doubt that the potato is still Ireland’s favourite vegetable and they offer a wide range of nutritional benefits. Potatoes are a rich source of energy, and are also naturally fat free, cholesterol free and sodium free, which are all excellent for reducing the risk of high blood pressure and strokes.

Potatoes offer an excellent source of nutrients, providing 21 per cent of the daily recommended amounts of Potassium, 12 per cent of Fibre, 45 per cent of Vitamin C, 10 per cent of Vitamin B6 and 4 grams of protein, while only containing 100 calories per 148g.

During 2010 Musgrave and the SuperValu brand made a significant contribution to the Irish economy and Irish suppliers with 75 per cent of all products purchased on behalf of all its retail partners, either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.6 billion at retail level, serving to both create and protect Irish jobs and livelihoods and also sustain the Irish community.

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New research reveals 92 per cent of mums overspend by up to €1000 on baby items in the first year

SuperValu teams up with ‘Money Doctor’ John Lowe to provide Mums with easy to implement saving tips and advice

New research, conducted by SuperValu in conjunction with Eumom, has revealed that 63 per cent of expectant mums are fearful of overspending on baby items in the first year. It appears that mums-to-be have a right to be concerned; the research also found that a shocking 92 per cent of mums surveyed had overspent by up to €1,000, with 25 per cent claiming that a lack of understanding of the essential requirements had led to needless expenditure.

Other interesting findings from the research;

  • 97 per cent of mums surveyed had spent up to €5,000 purchasing items for their newborn in the first year alone
  • 49 per cent of expectant mums are concerned about the additional weekly cost a new baby will add to the household budget
  • 76 per cent of those surveyed stated that a new baby added up to €150 to their weekly shop
  • When asked about what expenses caused the greatest concern, respondents to the SuperValu Eumom survey cited that everyday essentials, such as nappies (59.6 per cent) and baby formula (31.20 per cent)
  • 70 per cent had reduce their spending in other areas to be able to afford the expense of your new arrival, with 35 per cent cutting down on socialising and 27 per cent cutting down on holidays

To help savvy mums curb overspending, SuperValu has teamed up with well known ‘Money Doctor’ John Lowe, to provide helpful, easy to implement tips and saving advice.

John Lowe commented: “Parenthood is one of the most exciting and joyful experiences in life; but it’s clear, for parents today it does come at a price! However, there are simple steps that mums and dads can take to manage their finances and cut out needless expenditure. Careful planning, for example, completing a day to day household budget and keeping an eye out for baby essentials that are on special offer can help mums manage their expenditure. SuperValu has a Baby and Toddler event running over the next three weeks, with reductions on all baby essentials, taking advantage of events such as this can help mums to reduce their weekly spend”.

SuperValu is delivering real savings to mum with a bespoke in-store Baby and Toddler event, which will include three weeks of unbeatable value for money offers on all things baby from the 29th of May until the 18th of June, 2011. To find a SuperValu Baby and Toddler event happening near you visit

Speaking about the upcoming Baby and Toddler event, Ray Kelly, Marketing Director, SuperValu said: “We appreciate that mums are looking for real quality and real value, so our special Baby & Toddler Event has been designed to give you just that. Not only will we have special offers on our unrivalled range of baby essentials, but we will be running a series of in-store demonstrations throughout the event and have a range of experts on hand to give mum all the support and advice she needs”.

SuperValu also has a dedicated ‘Baby Advisor’ in each of its 192 stores nationwide. These dedicated in-store experts are on hand to offer top tips on cost saving options on all the essentials parents require for their little ones”, he continued.

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£1 million investment for Londis retailers                

There’s never been a better time to join Londis as the group announced a £1m investment in delivering lower prices on key lines for Londis retailers at its conference in Birmingham. Around 700 attended the annual event to outline plans for the year ahead as Musgrave and its Londis retail partners determined to work together to make Londis the best symbol partnership.

Donal Horgan, Managing Director, Londis, acknowledged that the current market place is tough and so too is the outlook ahead saying: “The conference theme of Growing through Emerging Stronger reflects our ambition to grow our business and emerge from this downturn a better and stronger brand”. He then introduced the robust Londis brand development plan, adding: “We will focus on pricing and discount; best offer; better simpler service and recruitment as we continue our journey to provide our customers with all they need for everyday living”.

The conference programme also included a trade show with fantastic trade-show-only deals, interactive workshops and presentations as well as the store of the year awards and gala dinner.

Julian and Jackie Taylor Green of Londis, Lindford scooped the title Londis store of the year 2011 (as well as winning the category for Londis large store of the year). Other category winners included Geoff and Teresa Turner, Londis, Hemingbrough, Selby who won Londis small store of the year; Steve Vaughan, Londis Handbridge, Chester – Londis forecourt store of the year; Londis Hendon – Londis multiple account convenience store of the year and Kay Group’s Londis Primrose Garage – Londis multiple account forecourt store of the year.

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Shot in the arm for Irish pig farming as Musgrave signs €80 million deal with Oliver Carty Limited

In what can only be seen as a major boost for Irish pig farming, Musgrave has just announced that it has signed a new 2½ year deal with Oliver Carty Limited to supply 100% Irish bacon and ham for its SuperValu and Centra network of stores. This latest contract is part of SuperValu and Centra’s on-going commitment to the Irish food and farming industries and further demonstrates the grocery retailer’s commitment to create and protect Irish jobs and ensure a sustainable Irish pig meat sector.

Established in 1950, Oliver Carty Limited is a family run company, which produces ham and bacon products. It supplies over 2.5 million rashers every week, more rashers than any other company in Ireland. The company has had a trading relationship with Musgrave dating back to 1995.  Since this partnership began the company has grown from having a turnover of €792,000 with 11 employees to an annual turnover of €44 million with 130 employees. The new deal will enable Carty’s to expand its capacity significantly and enable the company to exploit further sales opportunities.

The Minister for Agriculture, Food and the Marine, Simon Coveney TD, speaking at the announcement said that this was a welcome boost to the Irish pigmeat sector. With farm gate value in excess of €300 million and supporting over 7,000 jobs around the country, the pigmeat sector represents a very significant component of the Irish agri-food industry. The Minister continued: “Developments such as this show that the industry has a very positive future if all stakeholders work together. Bacon and ham remain a firm favourite of Irish families and the benefit of this announcement will be felt at all levels of the supply chain.

Added Martin Kelleher, Managing Director, Musgrave Retail Partners Ireland, “We have a long established policy of investing in local Irish produce whenever possible, thus providing our customers with top quality, fresh Irish food. This new deal with Oliver Carty Limited, demonstrates our ongoing commitment to Irish suppliers and further underlines our credentials as the only retailer to stock 100% Irish beef, pork, bacon, lamb and chicken, which is born, bred and reared in Ireland. We have had a long term partnership with the company since 1995 and this is an example of how we have been able to help a family owned business generate employment over sixteen years, further demonstrating the valuable contribution Irish food producers make to our economy.

Added Ted Carty, Managing Director, Oliver Carty Limited; “We have worked in partnership with Musgrave to supply bacon and ham products for SuperValu and Centra since 1995. As they have grown, we have grown; our work together is the epitome of a truly mutually beneficial partnership. Additionally, over the years Musgrave has always been committed to buying only Irish pig meat for its brands and it is great to see them stay true to this commitment, and deliver not only great quality Irish meat, but at a price the consumer can appreciate, even in these recessionary times.

Last year SuperValu and Centra’s commitment to Irish based producers included sales of over €1 billion worth of fresh Irish food. In fact, 75% of everything sold in SuperValu and Centra is sourced or produced in Ireland, which contributes over €2.6bn to the Irish economy every year, serving to both create and protect almost 300,000 Irish jobs in the farm, food and retail sector.

SuperValu is committed to sourcing from Irish producers and ensuring the sustainability of the Irish agricultural sector and clearly demonstrates this with its commitment to providing top quality Irish produce and ongoing investment in its chilled distribution network, in-store expertise through its butcher offering and store development.

In addition, SuperValu and Centra only stocks ‘Grade 1’ meat and ‘Class 1’ fruit and vegetables, ensuring they provide the consumer with the best of Irish produce whenever possible. SuperValu also has the biggest network of qualified butchers, with 400 butchers employed across its network of 192 stores.

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Centra is game on for the GAA Hurling All Ireland Senior Championship 2011

Announcing the Centra Hurling Skills Tour with Ireland’s Best Players

Centra, Ireland’s largest convenience retailer and sponsor of the GAA Hurling All Ireland Championship, today launched its exciting sponsorship programme of activity.  This programme is aimed at bringing a taste of the GAA Hurling All-Ireland Championship to those counties already passionate about hurling, as well as those who just appreciate the skill and ancient tradition of this truly Irish game.

In order to fully engage consumers in its programme, Centra has lined up some of the greatest stars of the game to take the hurling message out into the community. The Centa hurling panel includes some of the country’s greatest inter-County players including; Henry Shefflin (Kilkenny) John Mullane (Waterford), Eoin Kelly (Tipperary), David O’Callaghan, (Dublin), Patrick Horgan (Cork) and Ger Farragher (Galway).

Said Martin Kelleher, Managing Director, Centra: “The GAA is part of the very fabric of the communities in which we live. This uniquely Irish game, with its deep roots in every community across Ireland, has proved a perfect fit for our brand. Our aim is to work with our partners in the GAA to ensure we bring this great game to as many people as possible, and what better way to do this then through the some of the greatest players of our generation.

Uachtarán Chumann Lúthchleas Gael, Críostóir Ó Cuana, welcomed the commencement of Centra’s second year as hurling championship sponsorship partners. He said: “When we announced our sponsorship with Centra last year, we were excited about the potential of the partnership and the possible spin offs for hurling and we were not disappointed. Centra brought energy and innovation to the partnership which helped us to bring the game to an even wider audience.  With the onset of a new season, I am looking forward both to the championship and also to working with Centra over the course of what should be an intriguing summer.

One of the first initiatives will be the Centra Hurling Skills Tour, which will run from Saturday 4th June to Saturday 9nd July. The tour will feature Centra’s Hurling Ambassadors and will take place in Tipperary, Offaly, Kilkenny, Cork, Dublin, and Galway.

Each Centra Skills Session will feature two of the hurling Ambassadors, giving Ireland’s future hurlers the chance to train with the best in the game and the good news is that they are free of charge – registration will take place in Centra stores in the relevant counties.

In order to ensure our customers throughout the country get to engage with our Centra GAA Hurling Ambassadors, they will also join the Centra brand in the online community. Players will feature on the Centra Facebook hurling hub where they will demonstrate their preferred hurling skills and provide comments and quotes throughout the Championship campaign. This is all about giving people of all age groups unique access to their hurling icons.

In addition, to build hurling engagement in non-hurling counties, we will be bringing the Liam MacCarthy Cup on tour across counties it has never been seen in before! We will roll this tour out through our network of stores.

For more information log onto or

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