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Cara Sangari, age 6, gets ready for a ‘berry nice’ summer at the launch of SuperValu’s first strawberries of the season. SuperValu, Ireland’s leading independent supermarket, announced today that the first of new season Irish strawberries will go on sale this week. SuperValu alone will account for €5 million worth of fresh Irish strawberry sales in 2011.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “At SuperValu, we are fully committed to supporting local Irish producers and growers. SuperValu’s commitment to investing in local produce guarantees top quality, fresh Irish fruit and vegetables for consumers and resulted in combined Irish retail sales of €1 billion of fresh Irish food in 2010.

During 2010, Musgrave, owner of the SuperValu brand, made a significant contribution to the Irish economy and Irish suppliers with 75% of all products purchased on behalf of all its retail partners, either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.6 billion at retail level, serving to both create and protect Irish jobs and livelihoods and also sustain the Irish community.

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