Action Cancer and the Public Health Agency (PHA) have launched a Centra-branded poster campaign on 30 billboards and 30 Adshel poster sites across Northern Ireland.
The campaign offers parents quick and healthy ideas for their children’s lunchboxes, with the strapline ‘Are You Packing a Healthy Lunchbox?’ and a link to online information about healthier lunches.
The new advertising initiative came about as a result of the partnership between Action Cancer and Centra in support of the charity’s Health Action programme for schools, which aims to promote healthier lifestyles for young people. As part of the programme Action Cancer provides ‘Taste and See’ sessions for parents with children at nurseries and primary schools offering advice on what makes a healthy lunchbox and a balanced family diet.
Centra has supported the Action Cancer Health Action project since 2003 and has now provided over £600,000 through store and Musgrave Central Office fundraising. 300,000 young people have taken part in a variety of healthy lifestyle sessions over the past 8 years.