That’s crisp packs to support this year’s Red Nose Day. Steak and Al Pie; Jimmy Con Carne; Stephen Fry up and Frank Roast Dinner go on sale from Monday 17 January at Budgens and Londis stores across the country.
Al Murray, Jimmy Carr, Stephen Fry and Frank Skinner have each created their own unique flavour of crisps and are hoping to raise more than £1 million for the good cause. And they’ll do anything to win!
To support sales of these savoury snacks, Budgens and Londis are producing promotional leaflets that feature the familiar Red Nose Day logo and images of the four comedians.
Along with in-store promotions, Point of Sale (POS) and Fundraising packs, every retailer that purchases a pre-filled Red Nose Walkers unit will also receive and incremental POS pack that includes Red Nose bunting, pens, sponsorship forms, badges and posters.
And the pressure is on, not only for the comedians – Walkers is going to award £1,000 to the best Budgens and Londis store for their Red Nose displays.