Musgrave Wholesale Partners recruited 27 new retailers to the Daybreak brand in 2010 bringing the total number of Daybreak stores to 155.
The Daybreak brand is growing stronger in the Dublin region with over 25 per cent of the new stores opened in 2010 being in Dublin, the most recent, Stephen Durnin’s Daybreak store in Sallynoggin which opened on the 9 December. The remaining new stores were opened across the country.
Commenting on Daybreak’s success in 2010 Paul Kerrigan (Delivered Retail Director) said “2010 has proven to be another successful year for the Daybreak brand, which again endorses the need for Independent retailers to partner with a brand that provides Retailers with excellent support and a cost effective symbol partnership brand that allows them not only to succeed but prosper in the current economic environment.“
The expectation for 2011 is to recruit a further 30 stores to the Daybreak brand of which 15 are at an advanced stage.