SuperValu to create 70 jobs with the opening of new store in Mountmellick, Co. Laois

SuperValu retailers now employ over 15,000 people across the country.

SuperValu is to create 70 jobs with the opening of a new store in Mountmellick, County Laois as part of its 2011 expansion programme. €5.5 million will be invested in the development of the 1,486 sq m store which will be owned and operated by well known local businessman and SuperValu retailer Emmett McConville. The store will open in early summer.

The store, on the site of the former textiles factory, will anchor a new town centre development which will include office units, a HSE primary health care centre, apartments, a GP surgery and five retail units including a Chemist and a Cafés and parking for 200 cars.

The store will open in the summer of 2011 with a focus on supporting Irish suppliers and produce. 75 per cent of goods sold in the store will be either produced or sourced in Ireland. The store will boast a supreme fresh food offering which will include an expert butchery department, an excellent fresh fruit and vegetable selection and a range of exclusive breads in its own bakery department. A full off-licence will offer a wide range of world wines, beers and spirits at keen prices and customers can experience the launch of SuperValu’s online shopping experience which includes free home delivery.

Commenting on the store opening owner Emmett McConville, “I am delighted to make this investment in Mountmellick and in so doing create 70 much needs jobs in the local area. Opening seven days a week we will provide excellent service, range and quality in a modern convenient location. The store will excel through its fresh food, a consistent keen value offer, relationships with local suppliers and the expertise and customer service of the management and staff. We will have 200 free parking spaces and in-store ATM facilities – everything on site for today’s busy shopper.

Martin Kelleher, SuperValu Managing Director, added, “Uniquely in this market the local business people that we partner with like Emmett McConville, who own and operate SuperValu stores across the country, play an important economic and social role in creating and maintaining vibrant town centres and communities, they invest money locally, providing jobs, procuring goods and services and supporting local initiatives and sponsorships.

McConville’s SuperValu Mountmellick will be a prime example of this, providing consumers in Mountmellick with an excellent range of products at superb value while creating employment and supporting local businesses.”

Development Company BPI Investments are behind the €10 million town centre scheme. Joe Byrne of BPI Investment stated that he was delighted to have secured McConville’s SuperValu as the anchor tenant for the development. He believes the new SuperValu and town centre scheme will offer the people of Mountmellick a new shopping experience, ensuring the town remains a thriving business centre. Joe went on to add that during the design and construction phase over 120 jobs had been created on the project. Sisk is the main building contractor.

SuperValu is Ireland’s leading independent supermarket network with 192 independently owned SuperValu stores across Ireland employing over 15,000. 75 per cent of everything stocked in SuperValu is either produced or sourced in Ireland, representing a contribution of over €1.6 billion to the Irish economy.

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SuperValu wins Christmas trading battle according to Kantar Worldpanel Research

Success attributed to consumers research and delivery of relevant offer

The latest Kantar Worldpanel grocery market shares just published for the 4 weeks ending 26 December 2010, show that SuperValu won the Christmas grocery trade battle, achieving the strongest growth amongst the leading grocery multiples. The report showed that SuperValu attracted new shoppers over Christmas compared to the same period last year, posting a sales increase of 7.6 per cent and growing overall market share to 20.6 per cent.

SuperValu attributes its success to staying close to the consumer. Said Ray Kelly, Marketing Director, SuperValu; “Before Christmas we undertook a survey with 1,000 shoppers and we knew coming in to the holiday season that rather than sacrificing their seasonal food purchases, consumers wanted extra value and where possible in these difficult times to buy Irish.

In the five weeks leading up to Christmas, we put together a package of offers whereby consumers could save an average of €156 on their Christmas food shopping. In addition to the hundreds of seasonal price cuts, discounts and weekly promotions, customers also got 5 per cent off their shop by using their Real Rewards card, which was also combined with a half price turkey offer. Additionally, all of our Christmas hams were sold at half price.

An indication of SuperValu’s Christmas trading success is the fact that it sold over 95,000 Irish turkeys and 150,000 Irish ham fillets. These retail sales amounted to in excess of €6 million, giving an early Christmas present to Irish farmers, as consumers increasingly sought out Irish products for the festive season.

Added Kelly: “We believe we gave our shoppers exactly what they wanted for Christmas – good value and the opportunity to buy Irish. This belief is borne out by the fact that this offer was widely supported by shoppers, as evidenced by our share of the grocery sector performing ahead of the market.

75 per cent of everything sourced by SuperValu is either produced or sourced in Ireland. This represents total purchases from Irish suppliers in excess of €1.6 billion every year to the Irish economy, indirectly supporting a further 14,000 jobs, serving to both create and protect Irish jobs and livelihoods and also sustain vibrant community life.

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Londis – The next generation

Reena and Bintesh Amin weren’t deterred by the tough trading conditions when they gave up their respective jobs with the council and in finance to join the family business and buy their first convenience store, in the village of Blean in Canterbury. Convinced of the potential of convenience retailing they followed in the footsteps of Reena’s parents, Kiran and Meena Patel, Londis retailers for over 20 years, and partnered with Londis. Before setting up on their own they spent a year working at one of Kiran and Meena’s three Londis stores where they gained valuable retailing experience. After asking customers what they wanted they then invested in an £80,000 refit to create a state-of-the art convenience store for the community:

  • Chilled food was high on their agenda. They increased the fresh food offering by 2.5m, adding more fresh meat and fresh produce. Bintesh expects the energy-saving chillers, with doors, to make savings of around 20-25 per cent over a year.
  • There are new chillers for alcohol too and, since it’s an affluent area, they’ve added champagne and fine wines (£20 – £40 price bracket) to their range.
  • There’s a new ATM, lottery terminal and cigarette gantry plus an increased bakery section offering a selection of freshly-backed products throughout the day.

Under the ownership of Reena and Bintesh, the 1,800 sq ft store, previously an ailing Costcutter taking just £12,500 a week, is now taking £18,500 a week and is on track to reach its target of £25,000 within six months.

The store launch was supported by the local mayor and MP with goodie bags for customers.

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Londis’ brand new store in Brighton opened by Captain Jack Sparrow

Captain Jack Sparrow was firmly on board to help celebrate the opening of Brighton’s newest independent convenience store just before Christmas.

The former Threshers store on Queens Road has undergone a complete refurbishment and has been redeveloped to the latest Londis standards. Employing five local people, it’s the only convenience store in the area and since opening the doors business has been brisk.

Shop owner, Cenk Daldeniz approached Londis because he’s new to convenience retailing and was looking for a partner that could help guide him through the opening process and then continue to advise him how to offer the best products and service to local residents.

Cenk said: “It’s been great working with Londis, it’s a real partnership and they have been with me every step of the way. Londis is such a recognised brand I feel really proud to be able to display the green sign above my door, but more importantly my customers love the shop and range of products on offer too.

Cenk, who owns a number of retail outlets in Brighton, selling mainly wines and spirits has been so impressed with Londis that he’s already converted one of his existing shops in Preston Park to a Londis and is in discussions to convert a third.

The shop is open everyday from 7.30am to 11.30pm and boasts a range of fresh and grocery products at prices to suit every shopper’s budget. The shop also stocks a good selection of wines and spirits, which are available online through

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Healthy lunchbox poster campaign goes live

Action Cancer and the Public Health Agency (PHA) have launched a Centra-branded poster campaign on 30 billboards and 30 Adshel poster sites across Northern Ireland.

The campaign offers parents quick and healthy ideas for their children’s lunchboxes, with the strapline ‘Are You Packing a Healthy Lunchbox?’ and a link to online information about healthier lunches.

The new advertising initiative came about as a result of the partnership between Action Cancer and Centra in support of the charity’s Health Action programme for schools, which aims to promote healthier lifestyles for young people. As part of the programme Action Cancer provides ‘Taste and See’ sessions for parents with children at nurseries and primary schools offering advice on what makes a healthy lunchbox and a balanced family diet.

Centra has supported the Action Cancer Health Action project since 2003 and has now provided over £600,000 through store and Musgrave Central Office fundraising. 300,000 young people have taken part in a variety of healthy lifestyle sessions over the past 8 years.

For more information on the ‘Taste and See’ sessions visit or log on to here to download ‘Are you packing a healthy lunch?’ leaflet.

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Budgens and Londis stay ahead of the pack

That’s crisp packs to support this year’s Red Nose Day. Steak and Al Pie; Jimmy Con Carne; Stephen Fry up and Frank Roast Dinner go on sale from Monday 17 January at Budgens and Londis stores across the country.

Al Murray, Jimmy Carr, Stephen Fry and Frank Skinner have each created their own unique flavour of crisps and are hoping to raise more than £1 million for the good cause. And they’ll do anything to win!

To support sales of these savoury snacks, Budgens and Londis are producing promotional leaflets that feature the familiar Red Nose Day logo and images of the four comedians.

Along with in-store promotions, Point of Sale (POS) and Fundraising packs, every retailer that purchases a pre-filled Red Nose Walkers unit will also receive and incremental POS pack that includes Red Nose bunting, pens, sponsorship forms, badges and posters.

And the pressure is on, not only for the comedians – Walkers is going to award £1,000 to the best Budgens and Londis store for their Red Nose displays.

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Daybreak opens 27 new stores in 2010

Musgrave Wholesale Partners recruited 27 new retailers to the Daybreak brand in 2010 bringing the total number of Daybreak stores to 155.

The Daybreak brand is growing stronger in the Dublin region with over 25 per cent of the new stores opened in 2010 being in Dublin, the most recent, Stephen Durnin’s Daybreak store in Sallynoggin which opened on the 9 December. The remaining new stores were opened across the country.

Commenting on Daybreak’s success in 2010 Paul Kerrigan (Delivered Retail Director) said “2010 has proven to be another successful year for the Daybreak brand, which again endorses the need for Independent retailers to partner with a brand that provides Retailers with excellent support and a cost effective symbol partnership brand that allows them not only to succeed but prosper in the current economic environment.

The expectation for 2011 is to recruit a further 30 stores to the Daybreak brand of which 15 are at an advanced stage.

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Mace announces opening of 20 new stores

Mace has had a record breaking year, opening 20 new stores in 2010.

The Mace brand, recently acquired by Musgrave Retail Partners NI, has gone from strength to strength in difficult trading conditions. This growth sees a joint investment of £1.2 million and a creation of 110 new jobs across Northern Ireland.

Graeme Kerr, Mace Sales Director said “We have updated and re-launched Mace in recent years and are delighted to see the opening of so many new stores. We have also completed the rebranding of 50 of our stores which is well on target.”

Musgrave is committed to supporting local entrepreneurs and to open so many stores during a recession is a testament to the strength of the brand and the hard work put in. This is just the beginning for us with more stores in the pipeline for 2011.” 

The new stores are province wide from Ederney in Fermanagh to Galliagh in Londonderry and East and West Belfast.

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