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SuperValu Ireland’s number one independent supermarket network has been acknowledged for its dedication to Irish Fresh Food at the annual Checkout ‘Best in Fresh’ Awards, organised by leading grocery trade magazine Checkout, in association with Glanbia.  

SuperValu scooped the award, ahead of all other retail groups in Ireland for the outstanding support it provides to Irish suppliers, Irish food and Irish jobs by striving to sustain a vibrant and innovative food industry.

Commenting on the award, Donal Horgan, Managing Director, SuperValu said; “SuperValu is delighted with this award, as it recognises our support of Irish fresh food and identifies the standard of fresh produce across all of our 191 SuperValu stores. SuperValu is a business that listens to what the Irish consumer wants and given the choice, we know people want to buy Irish. At SuperValu we allow them to do this at a competitive price. Across the entire range, 75% per cent of everything sold by SuperValu, is either sourced or produced in Ireland – representing a commitment to Irish suppliers of more than €1.63 billion.

Speaking at the awards, John Ruddy, Editor, Checkout magazine said “In a market where indigenous producers are increasingly challenged by cheaper imports, SuperValu’s commitment to supporting Irish fresh food suppliers is truly admirable. It is clear that consumers have a preference for Irish-sourced and Irish-produced goods; however, to ensure that Ireland retains a viable and sustainable food industry, this consumer preference needs to be backed up by the retail sector. On this front, SuperValu continues to deliver with sacrificing value for money.

The Checkout ‘Best in Fresh’ awards are a major event in the Irish retail calendar, recognising genuine excellence in the provision of fresh food across all categories.

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