GAA confirms Centra as new Hurling All-Ireland Championship sponsor

The GAA is delighted to announce a new partnership with Centra and its 558 retail partners, who have been confirmed as an official sponsor of the GAA Hurling All-Ireland Championship.

This is the second such announcement by the Association in less than two weeks and means that Centra replaces RTÉ Sport as one of the GAA’s multi-sponsor hurling partners.  This new three-year deal, which comes into immediate effect, sees the Association join forces with Centra, Ireland’s leading convenience brand, with stores in practically every parish across the country.

Uachtarán Chumann Lúthchleas Gael, Críostóir Ó Cuana, welcomed the arrival of Centra as the Association’s latest sponsorship partners.  He said: “It gives me great pleasure to welcome Centra and its retail partners here to Croke Park today for this announcement on what is another great day for the Association and for our great national game of Hurling.

Centra brings a wealth of experience to this partnership and the existence of what is the most extensive retail network in Ireland, will further assist our efforts to promote and market not only the Championship but the game itself. We look forward to working with Centra and its retailer partners in every community, in an imaginative and mutually beneficial way, to ensure that this most exciting partnership arrangement delivers for everyone involved.

Said Donal Horgan, Managing Director, Centra: “Centra is immensely proud of its position at the heart of almost every parish in Ireland, so today it is with great pride that we announce the brand’s sponsorship of the GAA Hurling Championship.

Centra is passionate about being local and Irish, and over the years our stores have become the meeting place and focal point for many communities. It is where a team’s prospects are discussed leading up to the weekend and where the very important post mortem takes place on a Monday.”

“We understand what the GAA means to those who are involved as supporters and players; and how the strength of the organisation lies in the commitment of the volunteers, who give so much of themselves to every aspect of the Association.”

“In fact, we have 558 Centra stores around the country, who have a shared passion to take this uniquely Irish game into every community in Ireland – young, old; urban, rural; settled and emerging. No matter who you are, or where you live, Centra can carry the hurling message directly to the communities in which people live.

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Ina’s Kitchen Desserts signs €800,000 deal with Musgrave

SuperValu and Centra expected to sell 800,000 scrumptious cupcakes in 2010

Ina’s Kitchen Desserts has signed a deal to provide luxury cupcakes which are locally produced and 100 per cent Irish to SuperValu and Centra stores across the country. The agreement is part of an on-going commitment by SuperValu and Centra to source directly from Irish suppliers. The stores expect to sell in excess of 800,000 units this year, with the handmade cupcakes retailing at €1 each.

Ina’s Kitchen Desserts is a family run business that employs 32 people and has been producing quality desserts such as cakes, gourmet scones and muffins for 27 years. Thanks to this new partnership with Musgrave Retail Partners, four new jobs will be created, further demonstrating the grocery retailer’s commitment to Irish suppliers and Irish jobs.

Commenting on the announcement, Ciara McClafferty, Category Manager, Musgrave, said, “We have a long established policy of investing in local Irish produce whenever possible, thus providing our customers with top quality, fresh Irish food. Our partnership with Ina’s Kitchen Desserts is an exciting new initiative to bring great value, luxury handmade cupcakes to our customers. It’s fantastic to see that this deal with lead to the creation of some new jobs in this small, family-run business and further demonstrates the valuable contribution Irish food producers make to our economy.

Bernard Broderick, Sales Director, Ina’s Kitchen Desserts, added, “Ina’s Kitchen Desserts have provided quality, handmade desserts for almost thirty years. Cupcakes are yet another American trend, which is getting real traction in the Irish market. They are perfect for any occasion including birthdays, special tea times or as a cheeky everyday treat with a cup of coffee. Our partnership with Centra and SuperValu will allow customers the length and breadth of the country to buy our indulgent and luxurious cupcakes at a great value price point.

During 2009 Musgrave made a significant contribution to the Irish economy and Irish suppliers with 75% of all products purchased on behalf of all its retail partners, either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.8 billion at retail level, serving to both create and protect Irish jobs and livelihoods and also sustain the Irish community.

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SuperValu ‘Real Rewards’ offers 5 per cent off your shopping the more you shop the more you save

To celebrate the nationwide launch of SuperValu’s Real Rewards card, the brand is offering its loyal shoppers a 5 per cent voucher off a future shop – the more you shop, the more you save. To avail of this fantastic promotion, shoppers must collect 400 points (€1 = 1 point) in their local participating SuperValu between 6 January and Easter Sunday. When a customer reaches 400 points, they are instantly awarded with a 5 per cent voucher at the till. Additionally, shoppers are simultaneously awarded points for SuperValu’s signature ‘Getaway Breaks’ programme.

SuperValu’s research shows that the grocery market is now dominated by consumers seeking out value. Shoppers are looking for the best deal in town so added value is crucial to a weekly shop. The SuperValu Real Rewards card, plus the 5 per cent back offer, is a response to this demand in that it aims to reward customers in more than one way.

Speaking on the launch of Real Rewards, Ray Kelly, Marketing Director, SuperValu said; “SuperValu is all about delivering real savings today. With no limit on the size of the shop, the more you shop, the more you save. We expect savvy shoppers to redeem this 5% off voucher, on a key shop, for one of the many upcoming family occasions such as Valentine’s, St. Patrick’s Day or Easter.

SuperValu’s approach to its value offering is to provide shoppers with long term price cuts on everyday items, coupled with a market leading promotional and special offers programme, which allows shoppers to further reduce their weekly spend. This programme includes deals such as mix and match offers on fruit, vegetables and meat, €7 family dinners and big brands for just €1 and €2. In 2009, SuperValu invested €230 million in savings to consumers and expects this to be even higher in 2010.

SuperValu is a business that listens to what the Irish consumer wants and given the choice; people want to buy Irish. Along with recent price cuts, and now through Real Rewards, Supervalu has maintained it’s committed to Irish suppliers and Irish jobs. As part of Musgrave, SuperValu has buying power in excess of €4.9 billion and is at the forefront of delivering value to Irish consumers. SuperValu’s market share is also growing ahead of its competitors.

Shoppers can sign-up to SuperValu’s Real Rewards’ programme at any participating store nationwide. For further information please visit

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SuperValu launches inaugural Irish Food Producers Awards

SuperValu today launches the Irish Food Producers Awards 2010 in association with the Irish Times and Enterprise Ireland. The Irish Food Producer Awards has been created to recognise excellence, quality and innovation within the food and beverage sector in Ireland. The overall winner will be awarded the title of the SuperValu Irish Food Producer of the Year, which recognises one supplier above all others who clearly demonstrates excellence in all aspects of their business.

Commenting on the awards, Donal Horgan, Managing Director SuperValu, said, “SuperValu is proud to be associated with the Irish Times and Enterprise Ireland in recognising the best producers in Ireland. As a business we listen to what the Irish consumer wants and given the choice, we know people want to buy Irish. We are proud to work with Irish producers to deliver Irish products to consumers at the best possible price. The Irish Food Producers Awards is an opportunity for us to recognise the quality and expertise of local Irish producers, who are committed to offering sustained quality of service. SuperValu and its independent retailers place huge emphasis on sourcing local, fresh, quality products in both branded and own brand ranges. At SuperValu 75 per cent of everything on our shelves is sourced or produced in Ireland and this is set to continue.”

Producers are invited to submit entries under one of the following categories:

  • Quality Commitment Award: Recognising suppliers who demonstrate a sustained, exceptional performance and commitment to quality, when it comes to manufacturing and delivering their product.
  • Innovation Award: Recognising suppliers who have demonstrated an understanding that innovation is a key competitive differentiator and thus crucial to business success
  • Local Producers Award: Recognising local Irish producers whose brand personality and product offering is infused with the place they are from. Delivering a real point of difference and reason to buy for consumers.
  • Best Newcomer Award: Recognising suppliers in their first two years of operation with a compelling product offering.
  • Best Fresh Produce Award: Recognising suppliers who have delivered the best fresh produce offering over the year and have embodied the value of fresh in everything they do

Application forms are available online at, where interested participants can also download further information on each of the categories.

Consumers can also have their say by voting for their favourite food or beverage brand through the ‘People’s Choice Award’. All you have to do is pick up a nomination form in any of the 192 SuperValu stores nationwide and as well as promoting a great Irish food or beverage product you will also be in with a chance of winning SuperValu shopping vouchers. The closing date for all submissions for the Irish Food Producers Awards is Friday, 12 of March, following which three companies will be shortlisted in each category.

Jim Mulcahy Manager of Prepared Consumer Foods at Enterprise Ireland added “At Enterprise Ireland our mission is to accelerate the development of Irish companies in achieving strong positions in global markets and to support them in achieving success. The Irish Food Producers Awards is a unique opportunity to give recognition and support to Irish producers, who demonstrate excellence in their sector, and have the potential to compete internationally with premium or innovative products.

The winners will be announced at an awards ceremony on Wednesday 21 April 2010. The winning companies will be provided with a tailored mentoring programme from Enterprise Ireland, as well as the opportunity to nominate a representative to participate in a study mission to a manufacturing centre of excellence in Italy in May.

Nomination forms for the People’s Choice Award will be available in all SuperValu stores nationwide.

For details on each of the categories, please visit

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GAA confirms SuperValu as new football sponsor

The GAA is pleased to confirm a new three year GAA Football Championship partnership with SuperValu and its 231 retail partners, beginning for the 2010 season. The new arrangement, which comes into immediate effect, sees the Association join forces with SuperValu, one of the country’s most respected and community focused, Irish retail brands.

This announcement comes after a wide-ranging and comprehensive consultative process.

Uachtarán Chumann Lúthchleas Gael, Críostóír Ó Cuana welcomed SuperValu’s decision to support the Association’s flagship inter-county football competition. He said: “This is a major boost to the Association and we are delighted to officially welcome SuperValu on board as official sponsors of the GAA. The arrangement is an excellent fit in so many ways. Just as we are proud of our own GAA network, SuperValu and its retail partners are justifiably proud of their presence across Ireland.

SuperValu’s commitment to Irish produce and the communities it serves across the island is testament to the importance that they place on community life and we are happy to align ourselves with a company that shares so many of our own values. I am sure this alliance will enthuse many members of the company’s vast retail network, many of whom are already GAA members and supporters. We wish them every success with this venture and look forward to a long lasting and fruitful partnership.

Said Donal Horgan, Managing Director, SuperValu: “SuperValu is immensely proud of its Irish heritage, so today it gives me great pleasure to announce the brand’s sponsorship of the GAA Football Championship.  As with the GAA, we have a long and distinguished history of being at the heart of building thriving and vibrant local communities in all the locations in which we operate. Today is a very proud day for us, as we bring together in true partnership two of Ireland’s most community focused organisations.

The GAA is a natural fit with our brand. Our organizations share common values through focusing our approach on relationships, honesty, hard work, achievement and of course community identity. The GAA Football Championship is not just about winning games; it is about our heritage, it is what makes us uniquely Irish; gives us our sense of ‘pride in place’ and pride in our county colours.  In the years ahead, SuperValu and its retail partners look forward to building our partnership and bringing it to life locally in our stores across all 32 counties.

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Irish TV broadcast first as Centra announces own brand sponsorship of Emmerdale on TV3

Centra, Ireland’s leading convenience retailer, has today announced its Centra own brand range is the new sponsor of Emmerdale on TV3 and, as a result, becomes the first ever own brand range to sponsor a programme on Irish television. The sponsorship will begin tonight, Wednesday 3 February, with a three year rolling contract, worth €400,000 annually.  

The sponsorship will allow Centra to communicate the scale and diversity of its own brand range to viewers of Emmerdale every week day night on TV3. And in true Centra style, viewers can look forward to being entertained by the advertising stings around the programme, as own brand products come to life and literally do the talking.

Commenting on the announcement, Ray Kelly, Marketing Director, Centra said, “Centra has witnessed a significant increase in demand for Centra own brand products across all 474 stores over the past six months as Irish consumers continue to look for good value without compromising on quality. Centra own brand offers consumers a saving of at least 20 per cent over its equivalent branded competitor. This sponsorship will allow Centra to communicate the fantastic choice and value which own brand offers to the Irish consumer and bring to life the depth of the range. There are over 790 products available across all household categories, with many sourced from Irish suppliers.

According to Pat Kiely, Commercial Director TV3, “We are delighted to have secured Centra, Ireland’s leading convenience retailer, as sponsor of what is one of TV3’s most popular shows. Programme sponsorship represents an important source of revenue for TV3 and Centra’s commitment to sponsoring Emmerdale for the next three years will allow us to continue to bring relevant and entertaining programmes to Irish TV viewers.

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