Budgens is strengthening its reputation for value. By launching around 50 new lines under the ‘Good Value’ label in 2009 it is supporting its retail partners in these challenging economic times.
Says Phil Smith, Managing Director Budgens: “We will continue to put our retail partners at the heart of everything that we do. Developing our retail brands and strengthening our reputation for value is just another way of demonstrating this. These new ‘Good Value’ products respond to consumers’ needs in the current economic climate, offering both good quality and value for money.“
Initially a core range of 18 fresh lines for Budgens are being introduced during January. These include pre-packs of bacon, ham, cheese, apples and tomatoes. These will be followed by around 30 impulse and staple products.