SuperValu first to market with Bord Bia Quality Assurance Scheme for Lamb

SuperValu has announced that it is the first retailer in Ireland to introduce the Bord Bia Quality Assurance Scheme for Lamb. Always a popular choice for many families over the Christmas period, SuperValu lamb will from today carry the new Bord Bia certification. The new quality assurance scheme will offer SuperValu shoppers assurance on both the quality and origin of all Lamb purchased in store. SuperValu is the biggest seller of Irish lamb in the country and one of the biggest supporters of Irish sheep farmers. In 2009, SuperValu and its network of independent retailers will sell almost 25 million worth of Irish lamb, an average of 4.9 kilos per capita each year.

In launching this new Bord Bia Quality Assurance Scheme, SuperValu are demonstrating their commitment to sourcing quality lamb from Irish sheep farmers. This announcement comes on the back of the arrival of Hill Lamb in SuperValu stores during November which has seen the traditional season for quality Irish Lamb extended.

Commenting on the announcement, Donal Horgan, Managing Director, SuperValu said SuperValu are delighted to be in a position to further support the Irish lamb industry and farmers. It is our policy of sourcing and selling only 100 per cent Irish meat, which ensures superior quality and farm to fork traceability, which is second to none. This long standing commitment to secure supply from local Irish producers has ensured consumer confidence in the SuperValu meat offering, which is served up by expert butchers, across the network of 193 stores, giving SuperValu the biggest butchery network in the country.

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Musgrave triumphs at IGD Food Industry Awards

Cork – Musgrave Group has won the John Sainsbury Award for Learning and Development at the IGD Food Industry Awards. The award recognises companies that have made a real commitment to people development.

The winners of the prestigious IGD Food Industry Awards 2009 were announced on Tuesday 13 October at a ceremony at the Royal Lancaster Hotel, London. The awards recognise achievements in a wide range of areas from sustainability, health and wellness, supply chain excellence, and outstanding performance of small businesses.

The John Sainsbury Award for Learning and Development is awarded for an initiative which has achieved demonstrable business results, people development, sustained learning and on-going performance improvement.

The award recognised our MLD programme on our Leadership Pathway which is aimed at building the leadership capability of the management population across the various divisions of Musgrave.

The programme is designed using the Musgrave Values, Guiding Principles and strategic direction as the core building blocks to the programme. In this category we achieved the award ahead of other companies like Nestle UK and Greencore Group.

In Great Britain, our Budgens retail partner Guy Warner walked away with the Social Innovation Award for Warner’s Budgens, where he had been shortlisted with companies like ASDA, Kellogg’s and Morrison’s. Additionally, Budgens and Londis were short listed finalists in the Supply Chain Excellence Award,  despite competition from Booker Group (Overall winners), Tate & Lyle Sugars, the ICE Company.
More about the awards.

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Musgrave urges Yes vote in Lisbon Treaty referendum

Musgrave, partner to Centra, SuperValu, Daybreak and Daytoday retailers in the Republic of Ireland, today called for a yes vote in Friday’s Lisbon Referendum and said that ratification of the Treaty was in the best interest of the Irish food sector and economic recovery.

In the Republic of Ireland Musgrave partners with over 1,000 community based grocery retailers who own and operate their own stores. It equips these retail partners with sales, marketing, IT, finance and logistical expertise and leverages its scale and buying power to allow them compete aggressively on quality and price.

Commenting Chris Martin, Group Chief Executive, Musgrave, said: “Ireland has exercised a strong informal influence within the European Union which has proved vital to the social and economic development of the country. The food sector, in particular, has benefited greatly from access to European markets and EU support mechanisms which have helped to both create and sustain employment. The sector is currently operating in an era of unprecedented challenge and Ireland must continue to have the maximum ability to shape the support and regulatory environment which is set to a large degree by the EU.

A No vote would destroy Ireland’s capacity to influence EU decision making and policy which would have a hugely negative impact on the food industry and, consequently, the economic sustainability of local communities across the country.

He continued: “at a broader level, as an open economy Ireland is seen internationally as a gateway to Europe a yes vote will reassure the international investment community at a time of global economic crisis that Ireland is fully committed to the European Union. It will help restore our international reputation but more importantly it will ensure that Ireland remains at the heart of Europe, benefiting from the supports which will assist economic recovery.

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SuperValu celebrates 30 years of supporting Irish

With a contribution to Irish jobs and suppliers in excess of €2.85 billion last year alone, SuperValu has been a driving force in the Irish economy for 30 years

Growing from a beginning of just 12 stores in 1979, to becoming the single biggest supermarket network in the country with 194 stores and employing in excess of 15,000 people, SuperValu and its retail partners pride themselves on their contribution and support of Irish suppliers, producers and brands.

As has been the case from the very beginning, 75 per cent of everything on SuperValu’s shelves is sourced or produced in Ireland and this is set to continue. These purchases made by Musgrave on behalf of its retail partners were worth in excess of €2.85 billion to the Irish economy last year alone and indirectly supported a further 14,000 Irish jobs. The cumulative effect of this level of support for the Irish economy across 30 years represents a multi-billion euro contribution. As part of Musgrave, SuperValu has buying power in excess of €4.9 billion and is at the forefront of delivering value to Irish consumers, as is evidenced by the brand’s market share, which is growing ahead of the competition.

Speaking today at the launch of the 30 year celebrations, Donal Horgan, Managing Director, SuperValu, said; “We partner with entrepreneurial business people who own and operate stores in their local communities. Along with our retail partners we have benefitted from 30 years of local connections with our shoppers and this puts us in an advantageous position to listen to and understand exactly what our customers want. The individual efforts of this wide-reaching network has helped grow an extraordinary supermarket network that has a genuine understanding of the needs of Irish consumers and communities.”

The 12 stores, which have been part of the SuperValu network since the beginning include: 


Riordans, Fermoy, Co. Cork

Twohigs, Kanturk, Co. Cork

Garveys, Dingle, Co. Kerry    

Hurleys, Midleton, Co. Cork

O’Learys, Macroom, Co. Cork

Colcloughs, Roscrea, Co. Tipperary

O’Mahonys, Mallow, Co. Cork

Collins, Carrigaline, Co. Cork

Biggs, Bantry, Co. Cork 

Downs, Ballincollig, Co. Cork

Caulfields, New Ross, Co. Wexford         

Murphy’s, Castletownbere, Co. Cork.  


Local Communities

SuperValu’s commitment to local and Irish is multi-faceted and programmes like Tidy Towns and Kids in Action allow the brand to participate at both national and local grassroots levels. In addition to the funding SuperValu provides as principle sponsor of Tidy Towns, it encourages local retailers to work with their local committee to help build their areas into vibrant communities. SuperValu is proud to have supported Tidy Towns for the past 19 years and were particularly delighted to have celebrated the competitions’ 50th anniversary in 2008.

Local Enterprise

SuperValu has also helped launch some of Ireland’s favourite brands. Dunhill Cuisine, for example, is a manufacturer of a large proportion of ready meals for the SuperValu brand. The company was nurtured and developed through the First Sale Programme in association with SuperValu and Enterprise Ireland. First Sale is an innovative training programme set up by Enterprise Ireland to help new food companies enter the retail market. The scheme is designed to teach participants how to correctly position their company and products to gain that first important listing with a retailer.

Since its launch, Dunhill Cuisine has developed from a fledgling company to a very successful modern food business that now employs 30 people. Kevin O’ Keeffe, co-owner of Dunhill said, “The working relationship is excellent; we wouldn’t be in existence if not for SuperValu.

Added Horgan, “We will continue for the next 30 years and beyond to do what we do best – offer a compelling shopping experience, which is rooted in value and quality and provided by retail partners who serve local communities, buy Irish and respond to the changing needs of consumers.

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SuperValu announces even more price cuts without compromising support for Irish suppliers

Yet more price cuts mean average trolley of goods now dropped by almost €70 since January

SuperValu has announced it is making a further €30 million investment to deliver even more long term price cuts to consumers.

Starting today, an additional 1,000 everyday products and brands across all ranges are reduced significantly in all 194 independently owned SuperValu stores.

This is being delivered without sacrificing SuperValu’s commitment to Irish suppliers and Irish jobs and will see the value of SuperValu’s price reductions and offers top €230 million in 2009, with over 3,000 permanent price cuts in-store so far this year.

For consumers this means a real saving of almost €70 on their average shop at SuperValu since the beginning of the year.

Commenting, Donal Horgan, Managing Director, SuperValu, said; “Just over six weeks ago we announced a significant number of price cuts and offers and we are now extending this even further across another 1,000 everyday products and brands. SuperValu is a business that listens to what the Irish consumer wants and given our market share performance, which is growing ahead of our competitors, we know we are getting it right. Consumers are voting with their feet and that tells us that our mix of everyday low prices and market leading promotions is exactly what they want.

As always, these deep price cuts are being delivered without compromising our support for Irish suppliers, brands and jobs, as has been our commitment all along. No one can match SuperValu’s credentials when it comes to supporting Irish and we will be continuing with this policy gong forward.

Currently 75 per cent of everything on SuperValu’s shelves is sourced or produced in Ireland. These purchases are worth in excess of €2.85 billion every year to the Irish economy and indirectly support 14,000 Irish jobs. For example all SuperValu branded beef, lamb, chicken, pork and bacon is 100 per cent Irish, while 65 per cent of all our fruit and veg is also Irish adding up to €1.2 billion worth of fresh produce every year.

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Musgrave Group statement re Fine Gael Trade Bill

Musgrave Group categorically opposed to illegal, unfair and unsustainable business practices

In response to the Fine Gael Bill on Fair Trade published today Musgrave Group has stated that it does not engage in the practice of ‘Hello Money’ and would welcome any moves to control and eliminate such “sharp practices” from the Irish grocery sector.

It believes such practices jeopodise the businesses of local suppliers and damage the reputation of the grocery industry and responsible players within it.

However, a distinction needs to be made between sharp practices and legitimate negotiation which is vital to driving down costs and delivering value to consumers.

Musgrave Group has today written to Fine Gael to outline its position on its approach to working with its suppliers which is based on developing long term mutually beneficial relationships and to point out that it is fundamentally opposed to and does not engage in the practice of ‘Hello Money’.

In response to the Bill, Musgrave Group also reiterated its commitment to Irish suppliers and producers.

In this year alone Musgrave has invested €200 million to deliver price reductions to consumers across its Irish brands including SuperValu and Centra.

Unlike other retailer’s price reduction initiatives, these reductions have been introduced without compromising Irish jobs or Musgrave’s commitment to purchase from Irish suppliers.

Currently 75 per cent of everything sold through Mugrave’s retail brands is sourced or produced in Ireland and this is set to continue. These purchases are worth in excess of €2.85 billion every year to the Irish economy and indirectly support 14,000 Irish jobs.

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SuperValu announces “Value Irish” Week – a celebration of Irish suppliers & brands

A week of food tastings and great offers is set to demonstrate SuperValu’s appreciation for all things Irish

SuperValu has further demonstrated its commitment to Irish food and suppliers by launching the inaugural SuperValu ‘Value Irish’ Week.

Starting today, ‘Value Irish’ Week will see all 194 independently-owned SuperValu stores showcasing the very best of Irish food and brands with more than 1,500 demonstrations and tastings.  Suppliers involved in ‘Value Irish’ Week include Kepak, Brennan’s Bread, CountryStyle Foods, Glanbia, Carbery, Green Farm Foods, Lyons Tea, Boyne Valley, Green Isle, Unilever Ice Cream and Georgia Pacific.

Bord Bia is also supporting “Value Irish” Week by providing hundreds of recipe leaflets to each SuperValu store throughout the country, to help families make the most of Irish products in their daily meals.

Each SuperValu store will be running competitions and special giveaways each day for shoppers. All of this is in addition to the €200 million recent price cuts, which slashed the cost of an average trolley of goods by €30 – further demonstrating the brand’s commitment to delivering lower prices without sacrificing Irish suppliers and jobs.

Donal Horgan, Managing Director, SuperValu, said, “Value Irish Week is just one way SuperValu stores are showing their support for Irish food, which we believe is amongst the best quality found anywhere in the world. As an Irish brand that’s been around for more than 30 years, SuperValu is proud to work closely with Irish suppliers and local producers to provide consumers with Irish, home-grown products at the best possible price.

SuperValu is home to more local producers than any other retailer, ensuring each store stocks goods specific to its local area.
Centrally SuperValu also stocks goods from an additional 600 Irish suppliers, ensuring that 75 per cent of everything on SuperValu’s shelves is sourced or produced in Ireland.

These purchases are worth in excess of €2.85 billion every year to the Irish economy and indirectly support 14,000 Irish jobs. For example all SuperValu branded beef, lamb, chicken, pork and bacon is 100 per cent Irish, while per cent of all fruit and veg is also Irish, adding up to €1.2 billion worth of fresh produce every year.

Later this year, SuperValu is also set to launch the Supervalu ‘Irish Supplier of the Year’ Awards, which will recognise and reward Irish suppliers and brands throughout ‘2010. The awards scheme will celebrate successful and innovative Irish food companies through a nationwide competition to search for the best companies, suppliers and producers in a range of categories. Entrants will be invited from categories such as Best Fresh Produce, Most Innovative Product, Food Entrepreneur of the Year, Best Newcomer and more. Awards in the form of business bursaries will total approximately €30,000. 

Added Horgan, “The search will be on for Ireland’s best and hardest working Irish suppliers. I look forward to applauding these individuals and companies, as their core values are parallel to SuperValu’s – honesty, passion for food and working hard for our local communities and Ireland.

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Major forecourt retailers join Londis

The Musgrave Group, partner to entrepreneurial food retailers in UK, Ireland and Spain, announced today that growing numbers of major forecourt retailers are joining its Londis brand in Britain, which continues to strengthen its offer to its retail partners and the communities they serve.

Key multiple account operators that have partnered with Londis so far in 2009 include:

  • Penny Petroleum & Top Spot Services Group – nine forecourts in NE England
  • Simon Smith Group – four forecourt sites in SW England
  • Symonds Group – four forecourt sites in SW England

Penny Petroleum & Top Spot Services Group started trading under the Londis fascia in March 2009 and now has nine stores, including two newly acquired sites at Morpeth in Northumberland and Leeming Bar Services in North Yorkshire.  

Simon Smith Group now has four Londis forecourt stores in SW England. Susie Hawkins, partner in the 33 year-old group, says: “Londis brings a wealth of store development expertise that complements our business and the competitive pricing helps us to drive our business forward in these challenging times.

Family-owned business Brobot Petroleum, the forecourt retailer with 21 sites in Nottinghamshire, confirmed Londis as its long term retail partner earlier this year.

Also, Petrogas, which currently trades with seven sites in the Londis family, has confirmed five additional sites that will also trade as Londis.

Says Michael O’Loughlin, Managing Director of Petrogas Group UK: “I have many reasons for partnering with Musgrave and the Londis brand, but the main benefits for a young growing network like mine is their flexibility in dealing with short notice deadlines, the quality and variety of their promotions cycle and also the ability to contact their people whenever I need to.”

We are delighted that these major operators have chosen to partner with Londis,” says Phil Smith, Managing Director Londis “These are challenging economic times and we will continue to strengthen our offer to Londis retailers, expanding our own brand lines and delivering outstanding offers and quality to Londis customers.

The essence of the Londis is ‘all you need for every day living’. All 1,861 Londis stores are owned by entrepreneurial food retailers. In 2008 Londis retailers achieved combined sales of £1.3 billion, up 0.7 per cent. Musgrave retail partners operating the nine retail brands we support across Republic of Ireland, UK and Spain delivered combined turnover of €7.1 billion, up 6 per cent on the previous year.

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Supporting Budgens store development

As the economic climate continues to challenge businesses, Budgens has introduced a range of innovations designed to save money and help retailers improve their offer to local communities. Store development plays an important part in these developments.

Store development is an integral part of our focus on developing our brands and putting our retail partners at the heart of all that we do,” said Jemima Bird, Budgens Marketing Director.“The team has worked closely with manufacturers and suppliers to get the best in class products whilst giving our retail partners unrivalled opportunities for cost savings on the optimal equipment available.

Through competitive tendering; improved negotiations and collective buying; focus on regional contractors; the introduction of a web based management system and the utilisation of energy saving materials, Budgens has refreshed the whole store development process. This includes:

  • Refrigeration – specifications for cabinet refrigeration are now set at the highest possible benchmark. A complete review of the supplier base model has also been carried out and equipment ranked upon whole life cost projections, energy efficiency and capital investment, resulting in a cost per unit decrease of almost 30 per cent.
  • Lighting –  By embracing the latest technology we believe that we now have the most energy efficient lighting on offer, with a guide price saving of 25 per cent on annual running costs. Our supplier partner, iGuzzini, also achieves cost savings of approximately 35 per cent.
  • Counters – Injection moulding and bonding reduce set up costs. Environmental considerations have been made at all stages with a 90 per cent reduction of landfill waste and all sheet materials obtained from renewable sources.
  • Fascias/imagery – Through value engineering and innovation we have designed state of the art one piece flexible fascias with energy saving LED back lights. These new products are lighter, recyclable, drive down refit costs and offer savings of 30 per cent.

The essence of the Budgens brand is Real food for today’s communities. All 183 Budgens stores are now in the hands of independent entrepreneurs working at the heart of local communities. In 2008, retail sales in independent Budgens stores grew by 44.5 per cent to £503 million. Musgrave retail partners operating the nine retail brands we support across Republic of Ireland, UK and Spain delivered combined turnover of €7.1 billion, up 6 per cent on the previous year.

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Musgrave retail partners demonstrate long term commitment to the health and wellbeing of Irish school children

Supervalu and Centra stores make a real impact on the health and well being of the nation’s school children through a long term commitment to the promotion of healthy eating and health education.

SuperValu and Centra stores are finding myriad ways of implementing health and well being initiatives – from SuperValu’s nationwide Schools in Action campaign, to Centra’s summer holiday rugby camps in Connacht.

Chris Martin, Musgrave Group CEO said, “At the heart of our commitment to health and well being is the continuing development of our own-brand range, where in addition to outstanding value we focus on the best ingredients, high nutritional values and clear labelling. But this is only part of the story. Our retail partners take the healthy eating message out in the community, working with schools, sports clubs and healthy eating experts, helping consumers to make healthy choices, every day.

SuperValu’s Kids in Action, launched in 2006, has so far provided over €3.5 million worth of sports equipment to schools in Ireland. As well as encouraging children to get involved in sport and active play, Kids in Action also provides education on the importance of a balanced diet.

Children at participating schools have enjoyed visits by a nutritionist, engaging them in discussions around healthy food options, and the programme encourages the purchase of fruit and vegetables in SuperValu stores through the promise of double vouchers.

The Kids in Action programme is aimed at children aged between five and twelve years and has the support of both the Irish Sports Council and the Irish Nutrition and Dietetic Institute.

Donal Horgan, Managing Director, SuperValu said, “SuperValu is delighted to be able to give a little back to the community and help encourage a healthy lifestyle for primary school children.”

Centra continues to sponsor rugby camps at Connacht during the summer holidays to provide a healthy form of entertainment for boys and girls aged 6 to 13. Coached by fully accredited IRFU coaches, it’s a great way to develop skills while keeping fit.

Scally’s SuperValu, Clonakilty, has supported the work of local Rathbarry National School in their development of a health promotion programme. Scally’s supplied organic produce and food tasting for everyone attending the schools special event in June and Stephen Baker, SuperValu Chef, inspired the audience with healthy lunch box ideas.

Since 2003, Centra has sponsored Action Cancer’s health promotion programme for secondary schools and colleges to advance the charity’s health promotion service for young people in NI.

Supported by Centra independent retailers across the region, the initiative runs popular ‘boxercise’ classes, as well as promoting messages on healthy eating, the dangers of smoking and alcohol, and cancer detection. Over the past six years almost £500,000 of funding from Centra has helped the local charity bring Health Action to over 150,000 young people.

These are just a few of the ways in which Musgrave brands are putting policy into action for the benefit of Irish youngsters. New initiatives are introduced every year but the underlying commitment; the promotion of healthy eating and health education for our children, is a long term policy at the heart of the Musgrave approach.

Supervalu and Centra have made a real impact on the health and well being of the nation’s school children through a long term commitment to the promotion of healthy eating and health education.

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