140,000 turkeys and 200,000 hams make SuperValu Ireland’s No. 1 grocery retailer at Christmas

It was good news for Irish retailers this month as recent market growth is the strongest since January 2009. The latest supermarket share figures from Kantar Worldpanel showed overall market growth of 3.5% in the 12 weeks ending 3 January.

Once again SuperValu is the number one retailer in Ireland. We’ve continued to grow and now have a market share of 25.1%, boosted by a strong performance over Christmas. SuperValu has worked hard to give customers what they want – fresh, locally sourced quality Irish produce and a fantastic in-store experience.

We’re delighted so many people chose to shop at SuperValu this Christmas, which is traditionally the busiest shopping period of the year. Our results showed a 4.3% sales increase in the 12 weeks up to 3 January and a 6.5% increase in the number of transactions this Christmas. To put this into context, we sold over 140,000 turkeys and over 200,000 hams – all born, bred and reared in Ireland – in December alone!

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