We know that we need to earn consumer loyalty anew every day
Different and better brands
For 140 years we have prided ourselves on bringing great value and fresh food to the heart of local communities across the island of Ireland and throughout Spain.
Our partnerships with local entrepreneurial retailers remain at the heart of what we do. We have worked with them to evolve our retail brands to meet the local needs they understand so well.
Number of stores associated with the retail brands total 1,423
Republic of Ireland
In the Republic of Ireland, the market leadership of SuperValu, Centra and MarketPlace is a great position to build on. Daybreak and Day-Today continue to grow marketshare. But there is no room for complacency. We are investing heavily in technology to make our brands even more compelling and more accessible to shoppers.
In Northern Ireland, we have tailored our SuperValu, Centra, and Mace brands to better meet the needs of convenience shoppers in this market, transforming both in-store experience and offering. We have also introduced a completely new range of ready to heat and ready to cook meal solutions, with a particular focus on local NI sourcing.
Dialprix El Súper de la Frescura – a new convenience concept in Spain. With re-designed stores and an improved, healthier offer, our Dialprix stores focus on fresh local produce, and highlight the benefits of enjoying a healthy Mediterranean diet. In the course of 2015, eight more stores adopted the concept and experienced an average of 15 per cent uplift in sales.
In 2015 we were delighted to be recognised with 94 product awards across food and non-food lines across all our brands – including 41 great taste awards and 28 Blas na h’Eireann.
Become a retail partner
Our business model is all about partnering for success, and the partnerships formed with local retailers are at the heart of our business. As a family-owned business, we work with thousands of other family businesses and their local communities in Ireland, Northern Ireland and Spain.
Find out more about partnering with each of our brands.
Ian Allen, Centra Sales Director, Donal O’Mahony, Centra Council Chair and Martin Kelleher, CEO pictured at the Centra Retailers conference in Killarney on Monday Feb 6th 2017 Ireland’s number one convenience retailer to add 460 jobs to store network and open 20 new...read more
Musgrave MarketPlace is Ireland’s leading wholesale supplier to retail, foodservice and SME business, serving more than 45,000 hotels, restaurants and hospitality businesses throughout Ireland. Over the last four years the team have been researching food trends in...read more
SuperValu hit the ground running in 2017, receiving two awards in the prestigious Sunday Business Post’s Annual Gold Star Awards. In true SuperValu style, the first award received was for ‘Best Retail Wine Innovation’, awarded for SuperValu’s excellence of ‘Display...read more