SuperValu goes Pink for Action Breast Cancer

Limited edition pink shopping bags go on sale for the month of October

Who needs a designer shopping bag when you can support Action Breast Cancer (ABC), a programme of the Irish Cancer Society, by picking up a fabulous limited edition, pink shopping bag at SuperValu, throughout the month of October for just €3.

SuperValu has teamed up again with Action Breast Cancer (ABC) to produce pink, long-life bags that will be sold in the 192 SuperValu Stores nationwide to raise funds for ABC.

The exclusive, pink ABC bags will be the only long-life bags on sale in SuperValu during Breast Cancer Awareness Month in October. With €1.75 from every bag sold going directly to ABC, SuperValu aims to raise close to €100,000 this year, having raised a staggering €75,000 from this initiative in 2007. All monies raised will be channelled into ABC breast awareness initiatives and the development of services for women with breast cancer.

According to Donal Horgan, Managing Director SuperValu, SuperValu is delighted to be in a position to support and make a contribution to such an important programme.  “Our aim and that of our retail partners is to enable SuperValu retailers to impact positively on the lives of those in their local community, through supporting the work carried out by Action Breast Cancer.  The response and support from SuperValu retailers and their customers for this initiative last year was overwhelming and, through their participation again this year we hope to make a real, tangible difference to literally hundreds of communities and the lives of those affected by breast cancer. This initiative with ABC complements SuperValu’s longstanding association with the Irish Cancer Society and its fundraising to date of over €2.5million through our annual triathlon and other events.”

Naomi Fitzgibbon, ABC Manager, said, “We are delighted to have a nationwide network like SuperValu supporting us. It is important for us to continuously deliver the breast awareness message to as many people as possible and SuperValu has produced a really useful and attractive item, which people will love.  Included with the pink bag for life will be a five-point breast awareness code which will encourage women of all ages to get to know their breasts and how what is normal and what changes to look out for. We are confident that the awareness created by this SuperValu campaign will complement and boost ABC’s work enormously.”

The latest data from the National Cancer Registry shows that 2,379 new cases of breast cancer (2,352 cases in females and 27 new cases in males) were diagnosed in 2005. Women living in the Ireland have a 1 in 11 chance of developing breast cancer.