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The GAA is pleased to confirm a new three year GAA Football Championship partnership with SuperValu and its 231 retail partners, beginning for the 2010 season. The new arrangement, which comes into immediate effect, sees the Association join forces with SuperValu, one of the country’s most respected and community focused, Irish retail brands.

This announcement comes after a wide-ranging and comprehensive consultative process.

Uachtarán Chumann Lúthchleas Gael, Críostóír Ó Cuana welcomed SuperValu’s decision to support the Association’s flagship inter-county football competition. He said: "This is a major boost to the Association and we are delighted to officially welcome SuperValu on board as official sponsors of the GAA. The arrangement is an excellent fit in so many ways. Just as we are proud of our own GAA network, SuperValu and its retail partners are justifiably proud of their presence across Ireland.”

"SuperValu’s commitment to Irish produce and the communities it serves across the island is testament to the importance that they place on community life and we are happy to align ourselves with a company that shares so many of our own values. I am sure this alliance will enthuse many members of the company’s vast retail network, many of whom are already GAA members and supporters. We wish them every success with this venture and look forward to a long lasting and fruitful partnership."

Said Donal Horgan, Managing Director, SuperValu: "SuperValu is immensely proud of its Irish heritage, so today it gives me great pleasure to announce the brand’s sponsorship of the GAA Football Championship.  As with the GAA, we have a long and distinguished history of being at the heart of building thriving and vibrant local communities in all the locations in which we operate. Today is a very proud day for us, as we bring together in true partnership two of Ireland’s most community focused organisations."

"The GAA is a natural fit with our brand. Our organizations share common values through focusing our approach on relationships, honesty, hard work, achievement and of course community identity. The GAA Football Championship is not just about winning games; it is about our heritage, it is what makes us uniquely Irish; gives us our sense of ‘pride in place’ and pride in our county colours.  In the years ahead, SuperValu and its retail partners look forward to building our partnership and bringing it to life locally in our stores across all 32 counties."