Healthy eating

We can make it easier for consumers to make healthy choices

We won't tell anyone what they should or shouldn't eat, but we do have a responsibility to ensure the products we offer are as healthy as possible. This is why we've developed a policy, with our own-brand product ranges at its heart, that focuses on three key areas:

• Ingredients: The removal of all unnecessary additives.
• Nutrient and Product Range: Helping more families eat good food every day by not limiting nutritional improvements to 'healthy eating' ranges.
• Communication: Through positive in-store communication and labelling we want to help customers be both informed & feel good about their choices

Our approach is to demonstrate we care about the health of all consumers by making it easy for them to make healthy choices and by conveying that you don't have to make big life changes to enjoy a better diet. In the UK we are also partnering the Change4Life programme through the Association of Convenience stores.