Our strategy

Over the past five years we’ve invested heavily in our brands and infrastructure. We've looked at new ways of extending and making the most of the local and different offer that gives our brands an edge over our competitors. We've strengthened our partnerships with local entrepreneurs and the communities they serve.

This laid the foundations for our robust response to the current downturn.

As part of this process in 2009 we significantly increased our investment in value and strengthened our commercial teams to lower prices for consumers and ramp up support for our retail partners.

Our aim is to ensure our brands have the best possible offer, that we have the most effective way of working with suppliers and have a way of working across the Group that ensures we are easier to do business with.

We believe the grocery market has changed for good and that success in this new world is about quickly adapting to change and seizing the opportunity to build stronger better businesses.