We invest in technology to make our brands relevant and accessible to shoppers

Building better brands

For 140 years we have prided ourselves on bringing great value and fresh food to the heart of local communities.

We continue to innovate and experiment to keep our offer fresh, stretching our brands to ensure they achieve their full potential. Store design and format directly impacts the consumer experience – which is why we’re working hard to ensure our stores are destinations in themselves, designed so they are a pleasure to spend time in, with services that shoppers can access both online and around the corner.

We are constantly expanding and improving the existing estate and creating new stores associated with each of our leading brands.


Omnichannel convenience

Centra AppWe believe that we have to earn consumer loyalty anew every day, finding new and compelling ways to make our brands as relevant and accessible as possible. We continually invest in brands and technology innovation to stay ahead of the consumer. We are committed to building profitable omnichannel brands that customers can access at any time, place or way that suits them. Take how we are turning Centra into Ireland’s first genuinely omnichannel convenience brand by focusing on making shopping with Centra easier and faster.


Digital vouchers on the Centra app are driving thousands of downloads and redemptions, helping us to target offers and deals more effectively, and allowing us to speedily respond to customer demand and feedback.

Beat the queue app

Shoppers told us that their lunch breaks were too precious to waste in a queue. Which is why we’re trialling an app which literally beats the queue. Customers can pre-order their sandwich, to their specification, then collect it in store and pay before they go, giving them more time to enjoy their leisure time.

A new convenience concept in Spain

DialprixWe continue to develop our Dialprix stores in Spain by way of Dialprix El Súper de la Frescura – our new Super Fresh convenience concept. Emphasising healthier fresher food, the Super Fresh concept is centred on local produce, highlighting the benefits of enjoying a healthy Mediterranean diet and reaffirming our commitment to provide the best of local produce.

Food excellence from the food people

MarketPlace OnlineMusgrave MarketPlace is now Ireland’s largest wholesale and foodservices operation, serving more than 45,000 hotels, restaurants, and hospitality businesses. With over 12,000 retail and foodservice lines, we have recently increased our focus on ethnic food offerings such as Thai, Indian, and Chinese food in response to the latest food trends.

Open 24/7, the MarketPlace online store offers customers the added convenience of being able to browse and order from our full range at a time that suits them.

Did you know?

We are committed to inspiring pride in place in the communities in which our brands operate. Our business model enables us to work with our partners to create the best local stores and spaces that also make a positive contribution to the local environment.

Did you know?

Our retailers are leading out on urban and community regeneration, mobilising communities to improve where they live.

Did you know?

We will leverage technology, and use our resources and facilities to allow our consumers to connect.

Latest news

Feeding Ireland’s Future

For the fourth year, 550 young people across Ireland are being offered the opportunity to immerse themselves in the business world. Musgrave is once again taking part in ‘Feeding Ireland’s Future’ an initiative that aims to facilitate youngsters in work experience and...

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Centra helps 20,000 people Restart their resolutions

New year’s resolutions can often be a little far-fetched, or easily forgotten. Centra has teamed up with Shane McGuigan – famous for coaching Carl Frampton – alongside a panel of health and fitness experts to create a series of 10-week ‘Restart’ programmes. The...

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