We know that we need to earn consumer loyalty anew every day

Different and better brands

For 140 years we have prided ourselves on bringing great value and fresh food to the heart of local communities across the island of Ireland and throughout Spain.

Our partnerships with local entrepreneurial retailers remain at the heart of what we do. We have worked with them to evolve our retail brands to meet the local needs they understand so well.

Number of stores associated with the retail brands total 1,423

Store numbers
Our Brands - Centra

Republic of Ireland

In the Republic of Ireland, the market leadership of SuperValu, Centra and MarketPlace is a great position to build on. Daybreak and Day-Today continue to grow marketshare. But there is no room for complacency. We are investing heavily in technology to make our brands even more compelling and more accessible to shoppers.

Our Brands - Centra

Northern Ireland

In Northern Ireland, we have tailored our SuperValu, Centra, and Mace brands to better meet the needs of convenience shoppers in this market, transforming both in-store experience and offering. We have also introduced a completely new range of ready to heat and ready to cook meal solutions, with a particular focus on local NI sourcing.

Our Brands - Dialprix


Dialprix El Súper de la Frescura – a new convenience concept in Spain. With re-designed stores and an improved, healthier offer, our Dialprix stores focus on fresh local produce, and highlight the benefits of enjoying a healthy Mediterranean diet. In the course of 2015, eight more stores adopted the concept and experienced an average of 15 per cent uplift in sales.


In 2015 we were delighted to be recognised with 94 product awards across food and non-food lines across all our brands – including 41 great taste awards and 28 Blas na h’Eireann.

Become a retail partner

Our business model is all about partnering for success, and the partnerships formed with local retailers are at the heart of our business. As a family-owned business, we work with thousands of other family businesses and their local communities in Ireland, Northern Ireland and Spain.

Find out more about partnering with each of our brands.

Our Brands History LH
Our Brands History RH

Did you know?

It is a source of pride for all of us in Musgrave that, as we enter our 140th year in business in Ireland, all of our Irish brands are in a leadership position in each of their respective markets. – Chris Martin, CEO, Musgrave

Did you know?

We partner with entrepreneurial retailers operating more than 1,400 stores and work with 7 brands across the island of Ireland.

Did you know?

We are Ireland’s largest private sector employer. Together with our retail partners we employ more than 45,000 people – 35,000 in ROI alone.

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