We know that we need to earn consumer loyalty anew every day
Different and better brands
For 140 years we have prided ourselves on bringing great value and fresh food to the heart of local communities across the island of Ireland and throughout Spain.
Our partnerships with local entrepreneurial retailers remain at the heart of what we do. We have worked with them to evolve our retail brands to meet the local needs they understand so well.
Number of stores associated with the retail brands total 1,423
Republic of Ireland
In the Republic of Ireland, the market leadership of SuperValu, Centra and MarketPlace is a great position to build on. Daybreak and Day-Today continue to grow marketshare. But there is no room for complacency. We are investing heavily in technology to make our brands even more compelling and more accessible to shoppers.
In Northern Ireland, we have tailored our SuperValu, Centra, and Mace brands to better meet the needs of convenience shoppers in this market, transforming both in-store experience and offering. We have also introduced a completely new range of ready to heat and ready to cook meal solutions, with a particular focus on local NI sourcing.
Dialprix El Súper de la Frescura – a new convenience concept in Spain. With re-designed stores and an improved, healthier offer, our Dialprix stores focus on fresh local produce, and highlight the benefits of enjoying a healthy Mediterranean diet. In the course of 2015, eight more stores adopted the concept and experienced an average of 15 per cent uplift in sales.
In 2015 we were delighted to be recognised with 94 product awards across food and non-food lines across all our brands – including 41 great taste awards and 28 Blas na h’Eireann.
Become a retail partner
Our business model is all about partnering for success, and the partnerships formed with local retailers are at the heart of our business. As a family-owned business, we work with thousands of other family businesses and their local communities in Ireland, Northern Ireland and Spain.
Find out more about partnering with each of our brands.
“Towards Responsible Business”, Ireland’s Second National Plan on Corporate Social Responsibility, launched today
Ireland’s Second National Plan on Corporate Social Responsibility 2017-2020, “Towards Responsible Business” was launched today by the Tánaiste and Minister for Enterprise and Innovation Ms. Frances Fitzgerald T.D. The Plan articulates a vision for Ireland to be...read more
As a long-standing sponsor of the GAA Hurling All-Ireland Senior Championship, Centra today launched #WeAreHurling, which celebrates the passion displayed by all of those in Ireland’s collective hurling community. #WeAreHurling reinforces Centra’s commitment to local...read more
We are delighted to announce that Musgrave’s Group Commercial Director, Sharon Buckley, today joins the community of Ireland’s most iconic women leaders Every year the Women’s Executive Network (WXN) identifies and celebrates the outstanding work of 25 Irish women....read more
On May 31st, Enactus DCU was crowned the 2017 Enactus Ireland National Champion and the team to represent Ireland at the prestigious and inspiring Enactus World Cup event in London this September. The team saw off competition from nine other colleges, Cork Institute...read more
Our food wholesale brand, Musgrave MarketPlace, has announced a generous €2.5 million investment to upgrade its Robinhood store in Clondalkin, and a €1m upgrade of its Duncrue store in Belfast. The investment is just another way that Musgrave MarketPlace is committing...read more
Musgrave helps local communities thrive with over €1 million in donations to 150 community causes in 2016
Musgrave made direct contributions of over €1 million to community causes around Ireland in 2016, according to the latest Business in the Community Ireland (BITCI) Business Impact Map, launched today. The direct involvement of Musgrave with over 150 community causes...read more