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The prestigious European Business Awards, established in 2007 was held in Dubrovnik with many leading companies from all over Europe. There were a whopping 30,000 entries for a recognised Ruban d’Honneur Award for Innovation. SuperValu, one of Musgrave Group’s leading brands, secured an award alongside just nine other companies!

The award was in recognition of the SuperValu Food Academy Programme which has helped over 700 small Irish food producers into the retail market with its stores. The programme was commended ‘the most socially innovative initiatives in the competition’ presenting strong community benefits.

Commenting on the award, Kenneth O’Connor, SuperValu Food Academy Project Manager: “We’re absolutely thrilled and honoured that we’ve gotten so far in such a prestigious European competition. We were up against some very serious businesses across Europe. This is a huge accolade to everyone involved in the Food Academy – Bord Bia, The Local Enterprise Offices, our SuperValu’s and especially our small food producers who have produced some market leading innovative products. Their passion for their businesses along with SuperValu’s partnership allows us to nurture their innovative thinking to guarantee their success.”

Well done to all of the team at SuperValu for yet another success.

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