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SuperValu, Ireland’s leading grocery retailer, grew ahead of the market with +3.7% growth in the latest Kantar Worldpanel report published today, solidifying its position as Ireland’s most popular grocery retailer with 24.7% market share.

Commenting on the latest data, Martin Kelleher, SuperValu Managing Director, said: “We are pleased with our latest performance and would like to thank our customers for their continued loyalty. Our commitment to fresh food leadership is one of the key factors behind our success in the run-up to Christmas. In addition, we are able to differentiate ourselves from the competition with unique selling points like having butchers in every store to provide expert advice, providing locally produced Food Academy products and an unrivalled level of customer service.”

While the market continues to be highly competitive, SuperValu plans to maintain the positive performance reported in the latest Kantar report throughout the month of December as consumers opt for quality fresh Irish food to celebrate Christmas. In the month of December alone, SuperValu is expected to sell over 100,000 turkeys and over 200,000 hams, all of which have been born, bred and reared in Ireland.

“Consumers want to buy the best quality food for their Christmas dinner and entertaining family and friends over the holiday period, so our emphasis on Irish sourcing means that SuperValu is the number one destination for shoppers during the festive period. Our market leading promotional offers also mean that our customers can take advantage of great value in the countdown to Christmas,” Kelleher added.

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