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Here at Musgrave, we’re always looking at ways to improve customer experience. Our SuperValu brand is having a makeover in Northern Ireland and top chef Neven Maguire was on hand to launch the first new look SuperValu store this month. Large crowds gathered to see the unveiling of Hegarty’s SuperValu store in Fintona, Co. Tyrone at the Taste of Tyrone food exhibition.

Hegarty’s SuperValu is the first in NI to showcase the new SV spec, design and range. The refurbished store now has a much bigger fresh offering, in-store bakery, expanded off-licence, exciting new Food to Go offering, larger hot and cold deli, enhanced hot beverage facilities, new fresh ranges, locally produced ready to heat and ready to cook meal solutions and fresh meat ranges.

Neven and store owners Karen and Garvan Hegarty were joined by the local community to sample great local food in-store and see Neven in action in live cooking demos. The Taste of Tyrone exhibition celebrates local produce, and visitors enjoyed a host of family-friendly attractions including a free BBQ, face painting, balloon animals, a bucking bronco and bouncy castle.

“It was fantastic to meet everyone in Fintona and such a privilege to be asked to open Karen and Garvan’s SuperValu store. Karen and Garvan have something special here, a real community store packed full of fresh local produce to inspire any budding chef. I wish them both and the store the very best for the future.

Hegarty’s SuperValu Fintona is the first store to roll out the new SuperValu NI format. SuperValu developed the format after extensive customer research on Northern Irish consumer behaviours and will open more new look stores in the coming months.

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