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SuperValu, the leading Irish grocery retailer, has announced that it has signed deals worth €1.2 million with three Irish spirits suppliers. Coole Swan, Darling Cocktails and West Cork Distillers will create 25 jobs through the contracts, supplying a diverse range of innovative whiskeys, cocktails and cream liqueurs to SuperValu’s stores nationwide.

As the number one supporter of Irish suppliers, SuperValu has again looked to local Irish suppliers to respond to changing consumer tastes in alcoholic drinks. Coole Swan is a superior Irish cream liqueur manufactured in Navan, Co. Meath. West Cork Distillers supply SuperValu stores with their popular Drombeg, Lough Hyne and Kennedy whiskey ranges. Darling Cocktails is the first luxury craft cocktails range on the Irish market, combining premium Irish spirits, quality liqueurs and natural flavours.

Martin Kelleher, Managing Director, SuperValu said, “SuperValu is committed to supporting over 600 Irish suppliers and sourcing locally wherever possible, which represents a contribution of almost €2 billion to the Irish economy annually. These latest contracts highlight how we are helping Irish suppliers develop into the market leading companies of the future.”

“By purchasing from local suppliers, our retailers offer a shopping experience that is not only of exceptional quality and value, but is different and better and tailored to the local community. Our customers love to see local suppliers in our store as it reassures them that by shopping with us, they are supporting jobs in other local companies,” concluded Kelleher.

Mary Sadlier, Coole Swan said, “We began supplying SuperValu stores in 2011 and within 9 months we were supplying 60% of their stores across Ireland. We work exclusively with SuperValu because their approach to supplier relationships is that of a partnership. This allows us to support and manage our product without compromising on our business principles.”

John O’Connell, West Cork Distillers said, “As a key supporter of local producers, SuperValu was a natural choice when looking to secure our first retail listing and a key element of our company’s growth. SuperValu’s flexible, supportive and responsive approach, tailored to producers according to their capability, encourages the producer to push the boundaries and strive to continuously improve their offering.”

Liz Iannelli, Darling Cocktails said, “We began by supplying our cocktail range to some local SuperValu retailers. Since then we’ve gone from strength to strength and now supply the entire SuperValu network.”

SuperValu serves over 2.6 million customers every week in its 223 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland.

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