SuperValu, the leading Irish grocery retailer, is expecting to sell €19 million worth of Irish lamb, the equivalent of 132,000 lambs, in 2014 – more than any other retailer in Ireland. The first of this new season Irish lamb will go on sale on Monday 14th April, when the first deliveries hit selected SuperValu stores across the country.
SuperValu branded meat is 100% Irish, born, bred and reared in Ireland. In 2013 SuperValu sold a total of €178 million of fresh meat from Irish suppliers. SuperValu continues to lead the grocery market in terms of quality with more expert butchers than any other retailer and as exemplified by milestones like Hurley’s SuperValu in Midleton becoming the first store in the country to secure the Bord Bia Quality Assured Butcher Counter.
Martin Kelleher, Managing Director, SuperValu, said; “SuperValu is the number one supporter of the Irish food industry and we continue to lead the way by selling more fresh Irish lamb than any other retailer in the country. Our customers are guaranteed the best quality as we’re also the only grocery retailer with a butcher’s counter in almost every store, enabling us to deliver the freshest meat and the know-how to make the most of it.”
“What makes SuperValu different is that not only do our profits stay in Ireland, but are also re-invested into local communities across the country thanks to the fact that our stores are independently owned. It is an internationally recognised fact for every euro that is spent with an independently owned store like SuperValu up to three times more money stays in the local community, compared to spending with an international chain.”
SuperValu serves over 2.6million customers every week and now has 223 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.