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SuperValu, Ireland’s leading community supermarket, has announced that it expects to sell €3.3 million worth of Irish whole turkeys over the 2013 Christmas period. These 100% Irish turkeys, which customers can pre-order now from SuperValu outlets nationwide, will be available in-store from the 20th December.

Supplied by Monaghan based Grove Turkeys Ltd and IGWT Poultry Services Ltd, all SuperValu branded whole fresh turkeys are Bord Bia approved.

This Christmas, SuperValu customers can collect points towards a half price turkey as well as receiving 5% off their Christmas shop as part of SuperValu’s Real Rewards Scheme. A variety of turkey options will also be available in-store including boned and rolled, crowns and joints.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “We are delighted to offer our customers the very best Irish turkeys this Christmas. A staple of Christmas dinners all across the country, we have partnered with established Irish Turkey suppliers and farmers who like SuperValu retailers are embedded in the community which they serve. Our customers have come to expect the very best produce from SuperValu and we strive to bring them the consistent quality and value that is synonymous with the Supervalu brand.”

Niall Brady, Turkey Farmer, Co. Monaghan said, ”We are committed to producing the highest quality 100% Irish Turkeys and are delighted to partner with SuperValu. Christmas is an important time of year for farmers so it is important to be able to work with a community based nationwide retailer that supports Irish farmers and the communities we serve”.

SuperValu has 201 stores across Ireland and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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