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SuperValu has scooped the prestigious award of Best Fresh Food Retailer at the annual Checkout ‘Best in Fresh’ awards. The award, which was one of eight won by the retailer, is another acknowledgement of SuperValu’s ongoing commitment to delivering an unbeatable fresh food range to customers while supporting Irish suppliers.

In addition to winning the title of Best Fresh Food Retailer, SuperValu also received the following awards:

  • Large Supermarket – Scally’s SuperValu Clonakilty
  • Medium Supermarket – Ryan’s SuperValu Grange
  • Best Local Champion – Pettitt’s SuperValu St Aidan’s Shopping Centre, Wexford
  • Best Value For Money – Condron’s SuperValu Clane
  • Most Improved Store – Caulfield’s SuperValu Bandon
  • Best Deli – McInerney’s SuperValu Loughrea
  • Most Creative Fresh Food – Field’s SuperValu Skibbereen

SuperValu is renowned for its fresh food and offers unrivalled quality which shoppers can really trust. Its sourcing policy means that it buys Irish whenever possible. In 2012, SuperValu sold half a billion euro worth of Irish fresh food, demonstrating the consumer’s appetite to buy Irish when possible. SuperValu is the only Irish retailer to solely stock 100% fresh Irish meat. All of its beef, poultry, lamb and pork is 100% born, bred and reared in Ireland. Due to SuperValu’s community retail model, whereby stores are owned and operated by local entrepreneurs, retailers also spent an additional €75 million directly with suppliers within their local community.

Commenting on the award, Martin Kelleher, Managing Director SuperValu, said “We believe in delivering quality fresh food that shoppers can really trust. The quality of Irish food is second to none and this award is a real testament to our unwavering commitment to locally sourced produce. Our sourcing policy means that we buy Irish whenever possible, making SuperValu the number one retail supporter of the Irish food industry. As the only retailer in the country which offers fully qualified butchers, fishmongers, bakers and fresh food experts in every store, SuperValu is the brand that sets the benchmark for others to follow. To win eight top awards including ‘Best Value for money” and “Best local champion” demonstrates the commitment of our independent retailers to providing good quality food at good value prices while supporting local producers and local communities.”

SuperValu serves over 2,000,000 customers every week, has 197 stores nationwide and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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