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Musgrave today announced that their annual Triathlon, which to-date has raised €3.3 million in aid of Our Lady’s Children’s Hospital, Crumlin and Breakthrough Cancer Research will take place in Farran Woods, Farran, Co. Cork on Saturday August 31st.

The triathlon, which attracts over 500 participants every year, is now in its eleventh year and has set an even higher target for 2013, which is to raise a staggering €250,000 through this one day event.

To date, funds raised from the Musgrave Triathlon have been used in the construction of the Oncology/Haematology Centre and the expansion of the emergency department at Our Lady’s Children’s Hospital, Crumlin. The triathlon has also funded research carried out by Breakthrough Cancer Research and its Cork based internationally recognised cancer research centre.

Martin Kelleher, Managing Director, Musgrave said, “We are really proud of our Triathlon and the incredible funds it continues to generate each year. Year after year I am pleased to announce that this Triathlon continues to go from strength to strength, attracting more participants and exceeding its fundraising targets each year.  More and more Irish people are taking to athletics, particularly triathlons and it makes sense that we use this trend to help raise monies to fight one of the most widespread diseases in this country.”

“Despite the downturn, Our Lady’s Children’s Hospital Crumlin and Breakthrough Cancer Research continue to provide excellent care, support and research for cancer patients and their families here in Ireland. However, we must acknowledge that fundraising is difficult for these charities in these cash strapped times and I am delighted that Musgrave, together with our retail partners in SuperValu and Centra, can help raise vital funds in local communities across the country and make a great contribution to a very worthy cause.”

The triathlon involves an 800m swim, followed by a 33km cycle and a 10km run. Entry forms and advanced training schedules can be downloaded from www.musgrave-triathlon.com or by contacting Musgrave Retail Partners Ireland on 021 480 3000.

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