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In case you missed it, this year is the year of the Gathering, a spectacular, year-long celebration of all things Irish (and you can find out just how spectacular right here).

Of course, we hardly need any further incentive to ensure that Ireland looks good for our overseas visitors, but 2013 does look special. It has the potential to be not only a busy year but a high-profile one as images of the Gathering are beamed across the country and around the world.

Certainly Phil Hogan, T.D., Minister for the Environment, Community and Local Government, along with Martin Kelleher, Managing Director of SuperValu were keen to emphasise the key role that the annual TidyTowns competition will have in presenting Ireland’s best face to the world when they jointly launched this year’s competition. In fact it’s had a key role for more than 50 years.

SuperValu has been the official sponsor for 22 of those years and, of course, we mustn’t forget that it is the second year in which SuperValu has had the honour of being title sponsor. The SuperValu TidyTowns competition for 2013 is now under way and, appropriately enough, aiming for a big gathering of its own: an even greater entry than the over 850 cities, towns and villages that entered the competition last year.

Tell your friends and tell your colleagues but most of all tell your town, village and city representatives to go to their local SuperValu or to our website. And may the best (and tidiest) town win!

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