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SuperValu, Ireland’s leading independent food retailer, has today announced that its Irish Christmas dinner sales will generate over €9.4 million in sales of Irish produce. As a result of the huge appetite for Irish food at Christmas, SuperValu’s suppliers have created 177 seasonal jobs to cater for excess demand.

SuperValu’s suppliers include Grove Farm Turkeys, IGWT Poultry Services Ltd, Oliver Carty Ltd, K&K Packs Ltd, Total Produce, O’Shea Brothers and Dunns Sea Fare. SuperValu is set to sell the following quantities on behalf of these Irish suppliers:

  • 94,000 turkeys;
  • 150,000 legs of ham;
  • 850 tonnes of potatoes;
  • 110 tonnes of brussel sprouts;
  • 800 tonnes of carrots;
  • 92,000 smoked salmons.

Supervalu’s ham sales alone are so popular that approximately one in three hams eaten on Christmas Day in households around Ireland come from SuperValu and all are Bord Bia Quality Assured.

SuperValu also predicts that the most popular potato for Christmas 2012 will be the Golden Wonder, which is set to account for 10% of overall sales. Growing the Golden Wonder variety of potato is a specialist operation, with only a few carefully selected growers able to deliver that dry floury texture, for which they are famous and ensuring their availability for the traditional Christmas period.

Commenting on the announcement, Martin Kelleher, Managing Director SuperValu, said: “Irish food is never more in demand than on Christmas day and it’s more important than ever that we buy Irish to help protect thousands of jobs across the country. As the Irish food industry’s number one supporter, we are proud to be in a position to offer local, home-grown produce to our shoppers in our 195 stores nationwide.”

“What makes us different at SuperValu is that our stores are locally based and family owned and we work hard to support Irish jobs, Irish suppliers and Irish communities. The profits made in our stores, stay local and help to create a positive economic impact in their local communities, unlike some of our competitors where the profits are shipped to the UK or Germany. Our Christmas sales exemplify this as our suppliers have taken on 177 extra staff to cater for the additional demand.”

SuperValu is Ireland’s leading independent food retailer and the only retailer with a store in each county. In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

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