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Swift Fine Foods has secured a deal worth €2m per annum to supply SuperValu with a range of premium carvery meals under the SuperValu own label brand. As a result of the deal the company has employed ten new employees providing additional benefits to the Monaghan region.

The new jobs are expected to generate an additional €300,000 worth of income per annum into the local Monaghan economy. Swift Fine Foods will also increase their spending on local produce from their existing supplier base by €1.7m per annum and the Monaghan region is expected to benefit significantly as a result of this new contract.

Commenting on the new contract, Robert McElwaine, Managing Director of Swift Fine Foods, said: “We are delighted to have secured this new contract with SuperValu. We have created and filled ten new jobs, which is a fantastic achievement in the current economic environment. Our ongoing success can be attributed to our unwavering focus on product innovation, quality and customer service. To put it simply all our work has one simple goal – to delight consumers with exceptionally high quality and tasting traditional meals.”

Martin Kelleher, Managing Director of SuperValu, added: “This announcement highlights our commitment to sourcing Irish wherever possible and reinforces our position as the number one supporter of the Irish food industry. The nature of our business model has a positive impact on communities across the country as we know that our customers will buy Irish when they see good value on shop shelves. This in turn will directly benefit the economy in terms of job creation and generating additional business in the region.”

The new carvery range of meals is now on sale in SuperValu stores across the country. The meals are fully cooked using traditional cooking methods and are made using only the finest locally sourced ingredients, including Irish meat from the Bord Bia quality assurance scheme. The range consists of

  • Supervalu handmade Irish sliced roast beef & onion gravy
  • Supervalu traditional roast turkey & ham with sage & onion stuffing
  • Supervalu roast Irish beef with Yorkshire pudding & gravy
  • Supervalu roast Loin of pork apple sauce thyme & onion stuffing
  • Supervalu loin of bacon with parsley sauce

All of the above meals are accompanied with various fresh vegetable selections, fluffy mashed potato or roast potatoes.

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

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