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SuperValu’s new Own Brand Christmas range is to create 22 new jobs and generate €841,000 in retail sales for Irish suppliers. The new range has been created by celebrated Irish chef, Kevin Dundon, in conjunction with a range of SuperValu’s Irish suppliers.

The Irish suppliers that will benefit from the new range are Arthur Mallon foods (Monaghan), Dunns (Dublin), Oliver Carty Ltd (Westmeath), Carton Bros (Cavan), Kepak (Cork), Cloverhill (Cork), Prestige (Kerry), Couverture (Dublin), M&M (Dublin) and Silver Hill Foods (Monaghan).

Commenting on the announcement, Martin Kelleher, SuperValu Managing Director, said: “At SuperValu, what makes us different is that our stores are locally based and family owned and we work hard to support Irish jobs, Irish suppliers and Irish communities as evidenced by today’s announcement. The profits made in our stores, stay local and help to create a positive economic impact in their local communities, unlike some of our competitors where the profits are shipped abroad.”

“When consumers purchase with us, SuperValu and our independent retail partners reinvest back into communities across Ireland by purchasing from local food producers and suppliers like accountants or solicitors, creating a positive cycle of economic activity known as the multiplier effect. Internationally studies have demonstrated for every euro spent with a local business, similar to a SuperValu store, three times more money is reinvested locally compared to the amount reinvested by a corporate chain.”

Kevin Dundon added: “I was honoured to be asked by SuperValu to collaborate with their suppliers to create this very special range. The result is a festive collection of seasonal Irish produce designed to make everyday taste like Christmas, all at the great value for money prices. I genuinely cannot wait to visit stores across the length and breadth of the country to share a taste of Christmas and the secrets behind this delicious range of simple-to-prepare festive food.”

The Irish products which make up the range include SuperValu Irish Butcher Style Cocktail Sausages (Arthur Mallon Foods), SuperValu Seafood Platter (Dunns), SuperValu Salmon Encroute (Dunns), SuperValu Whole Dressed Salmon (Dunns), SuperValu Smoked Rack of Bacon (Oliver Carty Ltd) SuperValu Bacon Eye Loin (Oliver Carty Ltd), SuperValu Duck Fillets with Orange & Mint (Silver Hill Foods), SuperValu Chicken Paupiette (Carton Bros), SuperValu Carvery Rib Roast (Kepak), SuperValu Beef Wellington (Kepak), SuperValu Christmas Fruits Breadcrumb Stuffing (M&M), SuperValu Supreme Dessert (Couverture), SuperValu Panna Cotta (Prestige), SuperValu Sherry Trifle (Prestige) and SuperValu Christmas Cake Kit (Cloverhill.)

In 2011 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6bn to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector. SuperValu is the only supermarket with a store in every county, with 195 stores across Ireland.

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