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You’ve got to hand it to the towns and villages of Ireland. Their enthusiasm for the SuperValu TidyTowns Award is as strong as ever. Stronger in fact. It’s barely credible that there were 855 entries in 2012 and 1,000 representatives from TidyTowns groups at the presentation itself.

As you probably know, Abbeyshrule pulled off an impressive double: tidiest village and overall winner. Clonakilty, as Ireland’s Tidiest Small Town, Westport as Ireland’s Tidiest Large Town, and Ennis, as Ireland’s Tidiest Large Urban Centre also had something to celebrate.

As did SuperValu, now associated with the competition for 21 of the 54 years it’s been running. Not long after Abbeyshrule got the good news SuperValu was also recognised — this time with an award in the Best Cause (Charity/ Community) Sponsorship category at the Irish Sponsorship Awards in The Burlington Hotel.

We’re delighted that SuperValu has won this award and also that it has won title sponsorship rights allowing it to call the competition SuperValu TidyTowns, with all the brand exposure that implies — especially at a time when SuperValu Own Brand is very much to the fore.

But the real importance of the Tidy Towns sponsorship and recognition of SuperValu’s part in it, is the fact that it is entirely in touch with the ethos that drives a network of stores like SuperValu: community involvement and pride of place.

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