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SuperValu, Ireland’s leading independent supermarket network, has announced today that it will add 400 new jobs this year to its 15,000 workforce, with the opening of two new stores and extending and refurbishing a further 34; in an investment programme worth in excess of €25 million. The new stores will be located at Mountmellick, Co. Laois and Manorhamilton, Co Leitrim. This follows SuperValu’s announcement late last week to invest €260 million in bringing additional value to consumers in 2011, with the launch of the second phase of its ‘New Ways To Save Every Day’ campaign, which is being delivered without sacrificing SuperValu’s commitment to Irish suppliers or jobs.

This campaign is aimed at making it easy for shoppers to save on average €35 per week, to help hard pressed families claw back some of the €60, they have lost each week due to the recent austerity measures and increased household costs. In addition to these savings, SuperValu’s Real Rewards loyalty card holders can achieve a further 5 per cent discount on their purchases.

Speaking at SuperValu’s national conference in Killarney, which was attended by over 500 retail partners, Martin Kelleher, Managing Director, SuperValu, said that the company had recorded €2.1 billion in sales in 2010.  In addition, he also revealed that SuperValu continues to perform well, with its market share growing from 19.9 per cent at the end of 2010 to 20.2 per cent currently, while the brand serves in excess of two million customers every week.

Martin Kelleher, SuperValu Managing Director, added, “I am pleased to announce that SuperValu will create 400 new jobs this year, as we continue to meet the changing needs of the Irish consumer, as evidenced by our share growth in the market.

The trading environment in 2011 continues to be extremely difficult, but we are confident we can continue to adapt our offer in response to the budget conscious consumer. We are ideally placed to achieve this as our retail partners own their stores; enabling them to tailor their offer to the communities they serve. We will also be looking to expand via our new stores opening, extension and refurbishment to existing stores and by exploring opportunities with the right retailers who are keen to switch to our brand.

SuperValu has 192 stores and is the only retailer with a store in every county. SuperValu remains committed to local employment and sourcing from Irish producers. It is the only Irish supermarket with a policy of sourcing and selling only 100 per cent Irish meat and poultry, which is born, bred and reared in Ireland. SuperValu’s commitment to Irish based producers includes sales of over €1 billion worth of fresh Irish food every year. In 2010 the total purchases of Irish goods and services made by SuperValu, was worth over €1.6 billion to the Irish economy, serving to both create and protect almost 300,000 Irish jobs in the farm, food and retail sector.

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