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Budgens and Londis are making eating in more attractive to cash-strapped shoppers, adding two thin & crispy pizzas – Margherita (320g) and pepperoni (325g) – to their growing range of frozen Italian ready meals launched last year.

Says Willie Hamilton, Budgens and Londis Trading Director: “As shoppers continue to look for value for money in their weekly shop, own brand offers a viable alternative to branded options.”

The pizzas can be cooked from frozen and ready to eat in just 14 minutes, offering a time saving meal solution with great quality at a great price of just £1.79 each (recommended retail price). The pizza launch is supported with bespoke point of sale (POS) for Budgens and Londis stores.

Other products in the Budgens and Londis frozen Italian range include: lasagne (400g) and spaghetti bolognese (400g).

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